Coca-Cola Management Team

This article discusses the importance of having a competent management team in ensuring the success of a firm, with Coca-Cola as a case study. It explores the measures the company puts in place to maintain a competitive edge in the market and how the management team plays a crucial role in this. Scholarly sources are used to support the argument.

Running head: COCA-COLA MANAGEMENT TEAM 1
Coca-Cola Management Team
Name
Institution

COCA-COLA MANAGEMENT TEAM 2
Field of Research
Management of firms is crucial in determining its success. The management have an
obligation of coordinating all factors in ensuring achievement of the ultimate goals.
Therefore, stakeholders must choose carefully the top managers of any firms as they are its
image to the potential customers. Coca-Cola Company one of the market leader in the
beverage industry has perfected the skill of having top-notch management team, which
propels it to greatness. Despite the technological changes, the management is able to adopt
the current trends and employ creative and innovative employees, who come up with new
inventions. Through this move the firm is able to obtain ‘Blue Oceans’ for its products.
Secondary Data
Data on the firm’s success with the aid of the management teams over the years to be
the market leader is available on its website
https://www.coca-colacompany.com/investors/archives-annual-other-reports. The report
available clearly shows that the company has large market base hence having high sales
("Annual & Other Reports", 2018). Additionally, in regard to the firms’ competition in the
market data obtained from https://www.strategicmanagementinsight.com/swot-analyses/coca-
cola-swot-analysis.html, show that the company faces fierce competition in the market but
still controls a large number of customers (Jurevicius, 2018). Therefore, it is true that the
control has a great influence and control in the beverage industry but this is possible through
the help of competent management team.
Research Question
The aim of this study is to identify how competition in the market and success of
Coca-Cola Company related. Basically, it will outline the measures the firm puts into place to
ensure it have competitive edge in the competitive market.

COCA-COLA MANAGEMENT TEAM 3
Specific Research Question
How is Coca-Cola management team able to enable success in the competitive
market?
Independent variable: competitive
Dependent variable: Management team
Search Terms
‘Blue Ocean Strategy’; Competitive edge; Competitive market.
Scholarly Sources
According to Colbert et al., (2014), the personality and skills of the management
teams. They are enable to make better decisions, which leads to the firm’s success. Tikas &
Akhilesh (2018) argue that leaders must be creative and innovative to formulate new ways of
execution of businesses to enable attraction of the customers. In the firm top managers
regulate all the activities and solve any issues, which may arise to avoid curtailment of firms
aims (Goetsch & Davis, 2014). According to Li (2018), the managers as the supervisors must
moderate all the activities in the firm to ensure they are done well. They should take care of
all the available resource and utilize them in achieving the targets.

COCA-COLA MANAGEMENT TEAM 4
References
Annual & Other Reports. (2018). Retrieved from
https://www.coca-colacompany.com/investors/archives-annual-other-reports
Colbert, A. E., Barrick, M. R., & Bradley, B. H. (2014). Personality and leadership
composition in top management teams: Implications for organizational
effectiveness. Personnel Psychology, 67(2), 351-387.
Goetsch, D. L., & Davis, S. B. (2014). Quality management for organizational excellence.
Upper Saddle River, NJ: pearson.
Jurevicius, O. (2018). Coca Cola SWOT Analysis (6 Key Strengths in 2018). Retrieved from
https://www.strategicmanagementinsight.com/swot-analyses/coca-cola-swot-
analysis.html
Li, P. Y. (2018). Top management team characteristics and firm internationalization: The
moderating role of the size of middle managers. International Business Review, 27(1),
125-138.
Tikas, G. D., & Akhilesh, K. B. (2018). Improving'Focus' towards Innovation in R&D
Teams: Recommendations for Top Management Teams. The Business &
Management Review, 9(3), 474-481.