Coca-Cola Management Team

Running head: COCA-COLA MANAGEMENT TEAM 1
Coca-Cola Management Team
Name
Institution

COCA-COLA MANAGEMENT TEAM 2
Field of Research
Management of firms is crucial in determining its success. The management have an
obligation of coordinating all factors in ensuring achievement of the ultimate goals.
Therefore, stakeholders must choose carefully the top managers of any firms as they are its
image to the potential customers. Coca-Cola Company one of the market leader in the
beverage industry has perfected the skill of having top-notch management team, which
propels it to greatness. Despite the technological changes, the management is able to adopt
the current trends and employ creative and innovative employees, who come up with new
inventions. Through this move the firm is able to obtain ‘Blue Oceans’ for its products.
Secondary Data
Data on the firm’s success with the aid of the management teams over the years to be
the market leader is available on its website
https://www.coca-colacompany.com/investors/archives-annual-other-reports. The report
available clearly shows that the company has large market base hence having high sales
("Annual & Other Reports", 2018). Additionally, in regard to the firms’ competition in the
market data obtained from https://www.strategicmanagementinsight.com/swot-analyses/coca-
cola-swot-analysis.html, show that the company faces fierce competition in the market but
still controls a large number of customers (Jurevicius, 2018). Therefore, it is true that the
control has a great influence and control in the beverage industry but this is possible through
the help of competent management team.
Research Question
The aim of this study is to identify how competition in the market and success of
Coca-Cola Company related. Basically, it will outline the measures the firm puts into place to
ensure it have competitive edge in the competitive market.