Marketing Mix of Coca Cola - 7 Minute PowerPoint Presentation
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Added on 2023/06/17
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This 7 minute PowerPoint presentation discusses the marketing mix of Coca Cola, including product, price, place, and promotion. Learn how Coca Cola's effective marketing strategy has contributed to the company's success.
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POWER POINT PRESENTATAION
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TABLE OF CONTENTS •INTRODUCTION •MARKETING MIIX OF COCO COLA •CONCLUSION •REFERENCES
INTRODUCTION •Coco cola is one of the biggest company in terms of offering the drinks. •The company was founded in 1892 and has its headquarter in U.S. The company is one of the leading company in providing the drinks to public.
MARKETING MIIX OF COCO COLA •The marketing strategy of the company has been adopted in terms of performing the concept of marketing mix. •The marketing mix refers to the 4ps of marketing which is product, price, place and promotion. Here is the marketing mix of the coco cola.
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CONTINUE •PRODUCT-The company is providing wide range of product to the customers. The organization is offering more than 500 brands. The company offers 80 drinks across the different part of the world. The company has always shown the public concern feature in them. •PRICE-The company has adopted the concept of competitor pricing. Pepsi is one of the biggest rival for the coco-cola company. The products of Pepsi work as the substitute product for the coco-cola. Therefore, the company decides the pricing policy after observing the competitor's price.
CONTINUE •PLACE-In order to make products available for the customer the company has made the large number of network over the distribution channels. The products of the firm are easily available on the retail stores and super markets. •PROMOTION-The company has adopted the various tools for promoting the product. There are large number of the spending has been made by the company over the advertisement. The famous personality has been used by the company in order to add glory in the advertisement.
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CONCLUSION •The coco-cola company has adopted the effective marketing strategy. This enabling the firm to get the attention. •The marketing strategy of the company is one of the biggest reason behind the success of the business.
REFERENCES •Ali, B.J. and Anwar, G., 2021. Marketing Strategy: Pricing strategies and its influence on consumer purchasing decision. Ali, BJ, & Anwar, G.(2021). Marketing Strategy: Pricing strategies and its influence on consumer purchasing decision. International journal of Rural Development, Environment and Health Research. 5(2). pp.26-39. •Chu, B., 2020, November. Analysis on the Success of Coca-Cola Marketing Strategy. In 2020 2nd International Conference on Economic Management and Cultural Industry (ICEMCI2020) (pp. 96-100). Atlantis Press.