Micro Analysis of The Coca-Cola Company

Running Head: THE COCA-COLA COMPANY1
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THE COCA-COLA COMPANY2
The Coca-Cola Company
Introduction
Microanalysis entails evaluating the microenvironment of an institution. This
environment constitutes of all the actors that are close to the company. These players can
positively or negatively impact the company(Mose, 2016). This paper seeks to carry out a micro
analysis of the Co-Cola Company which is one of the biggest beverage companies in the whole
world.
Background Information
The Coca-Cola Company is an American organization which deals in the manufacturing,
marketing and retailing of non-alcoholic syrups as well as beverages. Its main product, Coca-
Cola was invented in 1886 by a pharmacist in Atlanta, Georgia. The company was, however,
incorporated in 1889 and since then it has wrought a franchised system as a strategy of
expanding its operations (Abbasi, 2017). The syrup was then sold to exclusive bottlers around
the world. Today, it is the world’s principal beverage company with its anchor bottler, Coca-
Cola Refreshments, based in North America. In addition, the organization has other bottlers all
over the world in which it distributes its beverages.
Micro Analysis
As aforementioned, micro analysis is the assessment of an organization’s micro environment
which comprises of the company itself, the corporation’s customers and its competitors.