Strategic Operating Environment Analysis for Coca Cola

Analyse the strategic
operating environment for
Coca Cola
Contents
INTRODUCTION...........................................................................................................................1

MAIN BODY...................................................................................................................................1
Concept of Strategic management and its process............................................................1
Long-term international strategic objectives of Coca-Cola..............................................2
Analyse of internal and external operating environment.................................................3
Reviewing international operating strategies....................................................................5
CONCLUSION................................................................................................................................6
References:.......................................................................................................................................6

INTRODUCTION
The strategic management is the ongoing planning, monitoring and assessment of the
organisation activities which helps in meeting goals and objectives. The changes occurring in
business environment needs constant assess of the strategies for success. The strategic
management provides clear understanding of mission and vision that it wants to see in future and
values guiding actions. It is a branch of management which is concerned with the objectives,
formulation and implementation of strategies and corrective measures are introduce for
measures. The aim of strategic management is to gain competitive advantage by achieving
dominance in market (Brown, S and et.al., 2018). It also acts as guide for the organisation which
helps in surviving the changes in business environment. The report is based on case study of
Coca-Cola Limited. It is an multinational beverage corporation which is interested in
manufacturing, retailing and marketing of non-alcoholic beverages. This company was
introduced in 1886 by John Stith Pemberton. The report covers strategic management and its
process, and long term international strategic objectives. It also analyses internal and external
operating environment by using strategic management analysis and international operating
strategies are reviewed.
MAIN BODY
Concept of Strategic management and its process
The strategic management is all about of identifying and describing strategies that
managers formulate for achieving better performance and competitive advantage fir the
organisation. The manager of Coca-Cola company must have knowledge and analysis general
and competitive organisation environment for taking right decision for long term international
strategy. This provides company guidance to move in specific direction.
The process of strategy is been discussed-
 Setting goals- It is the first step in strategic management of Coca-Cola which sets short-
and long-term goals that it wants to achieve in future.
 Initial assessment- In this second stage the data and information are gathered that will
help in achieving organisation mission and vision of Coca-Cola. The understanding needs
of business in market is examined which may affect organisation goals (Heath, R.L.,
2018).
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