Supply Chain Management Strategies and Principles at Coca-Cola

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Added on  2023/06/03

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This report focuses on the effectiveness of supply chain management at Coca-Cola, a leading soft drink manufacturer established in 1886, emphasizing customer satisfaction and a strong market presence in New Zealand. It examines integrated supply chains, effective resource management across over 200 countries, and the harmonious integration of human factors engineering to reduce errors and increase productivity. The report also discusses Industry 4.0 principles, particularly automation and technical assistance, alongside systems safety measures to ensure product consistency and environmental responsibility. Benefits such as enhanced communication and coordination are weighed against risks like system failures and cybersecurity threats. The analysis covers key perspectives and phases of supply chain management, including planning, sourcing, making, and delivering, concluding with the importance of resource maintenance and supply chain integration for business expansion. The report references various sources on supply chain management, human resource management, and system safety.
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Supply chain
management
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Introduction
Focus is on the effectiveness of supply chain
management
Company in focus in Coca Cola
Principles of supply chain is analysed
Phases of supply chain is discussed
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Background
It is one of the most popular soft drinks
manufacturing companies
It was established in 1886
Coca Cola focuses on customer satisfaction
It holds a strong business in the market of
New Zealand
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Integrated supply chains
The supply chain of Coca Cola is high
External factors may have a negative impact
on the growth
It is the third most reputed brand in the
world
Coca Cola does not have any negative impact
in terms of loss
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Effective resource management
Coca Cola serves over 200 countries and over
1.8 billion customers
It covers management such as human
resource, time management, materials
management
The link between the functions helps in the
execution of detailed plans
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Human factors engineering
In Coca Cola, machines and humans work
harmoniously
It helps in reducing human errors
Helps in increasing productivity
Helps in reducing training time
Helps in dominating the market
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Industry 4.0
It denotes 4th industrial revolution
It helps in digitalisation and increases
vertical integration
Coca Cola follows principles related to
automation
The best principle for the company can be the
technical assistance
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Systems safety
The health and safety of the people are
considered
Coca Cola denotes the reliability of the
systems
Consistency of the products need to be
maintained
Safety in terms of external environment also
need to be undertaken
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Benefits and risks
Benefits Risks
Enhances communication and
coordination
Failure of one system can lead to
total failure
Shorten life cycle of
manufacturing products
Can be hacked
Inventory required can be reduced Market involves big named
organisations
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Organisational productivity
Coca Cola uses chemicals for manufacturing
its products
The company need to be aware of the needs
and demands of the customers
Manufacturing of the company can be
improved
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Key perspectives and phases
Key phases Implication
Plan Strategic supply chain
Source Identify vendors
Make Select sources of manufacturing
Deliver Satisfy customers
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Conclusion
Maintain the resources
Coca Cola promotes the ideas of supply chain
integration
Despite the risks involved, the benefits are
more
It can help in the expansion of the business
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Bibliography
Boonjing, V., Chanvarasuth, P., & Lertwongsatien, C. (2015). An Impact of Supply Chain Management
Components on Firm Performance. In Proceedings of the 6th International Conference on
Engineering, Project and Production Management (pp. 555-565).
Brandenburg, M., Govindan, K., Sarkis, J., & Seuring, S. (2014). Quantitative models for sustainable
supply chain management: Developments and directions. European journal of operational
research, 233(2), 299-312.
Bratton, J., & Gold, J. (2017). Human resource management: theory and practice. Palgrave.
Brewster, C., Chung, C., & Sparrow, P. (2016). Globalizing human resource management. Routledge.
Brewster, C., Houldsworth, E., Sparrow, P., & Vernon, G. (2016). International human resource
management. Kogan Page Publishers.
Brewster, C., Mayrhofer, W., & Morley, M. (Eds.). (2016). New challenges for European resource
management. Springer.
Christopher, M. (2016). Logistics & supply chain management. Pearson UK.
Coca-cola.com. (2018). Retrieved from http://www.coca-cola.com/global/
Dubey, R., Gunasekaran, A., Papadopoulos, T., Childe, S. J., Shibin, K. T., & Wamba, S. F. (2017).
Sustainable supply chain management: framework and further research directions. Journal of Cleaner
Production, 142, 1119-1130.
Ericson, C. A. (2015). Hazard analysis techniques for system safety. John Wiley & Sons.
Formentini, M., & Taticchi, P. (2016). Corporate sustainability approaches and governance
mechanisms in sustainable supply chain management. Journal of Cleaner Production, 112, 1920-1933
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