Supply Chain Management in Coca Cola: Principles, Phases, and Integration

This presentation focuses on the effectiveness of supply chain management in Coca Cola, one of the most popular soft drink manufacturing companies. It analyzes the principles and phases of supply chain, including integrated supply chains, effective resource management, human factors engineering, Industry 4.0, and systems safety. The presentation also discusses the benefits and risks of supply chain management, organizational productivity, and key perspectives and phases.

Supply chain
management

Introduction
Focus is on the effectiveness of supply chain
management
Company in focus in Coca Cola
Principles of supply chain is analysed
Phases of supply chain is discussed

Background
It is one of the most popular soft drinks
manufacturing companies
It was established in 1886
Coca Cola focuses on customer satisfaction
It holds a strong business in the market of
New Zealand

Integrated supply chains
The supply chain of Coca Cola is high
External factors may have a negative impact
on the growth
It is the third most reputed brand in the
world
Coca Cola does not have any negative impact
in terms of loss

Effective resource management
Coca Cola serves over 200 countries and over
1.8 billion customers
It covers management such as human
resource, time management, materials
management
The link between the functions helps in the
execution of detailed plans

Human factors engineering
In Coca Cola, machines and humans work
harmoniously
It helps in reducing human errors
Helps in increasing productivity
Helps in reducing training time
Helps in dominating the market

Industry 4.0
It denotes 4th industrial revolution
It helps in digitalisation and increases
vertical integration
Coca Cola follows principles related to
automation
The best principle for the company can be the
technical assistance

Systems safety
The health and safety of the people are
considered
Coca Cola denotes the reliability of the
systems
Consistency of the products need to be
maintained
Safety in terms of external environment also
need to be undertaken

Benefits and risks
Benefits Risks
Enhances communication and
coordination
Failure of one system can lead to
total failure
Shorten life cycle of
manufacturing products
Can be hacked
Inventory required can be reduced Market involves big named
organisations

Organisational productivity
Coca Cola uses chemicals for manufacturing
its products
The company need to be aware of the needs
and demands of the customers
Manufacturing of the company can be
improved

Key perspectives and phases
Key phases Implication
Plan Strategic supply chain
Source Identify vendors
Make Select sources of manufacturing
Deliver Satisfy customers

Conclusion
Maintain the resources
Coca Cola promotes the ideas of supply chain
integration
Despite the risks involved, the benefits are
more
It can help in the expansion of the business

Bibliography
Boonjing, V., Chanvarasuth, P., & Lertwongsatien, C. (2015). An Impact of Supply Chain Management
Components on Firm Performance. In Proceedings of the 6th International Conference on
Engineering, Project and Production Management (pp. 555-565).
Brandenburg, M., Govindan, K., Sarkis, J., & Seuring, S. (2014). Quantitative models for sustainable
supply chain management: Developments and directions. European journal of operational
research, 233(2), 299-312.
Bratton, J., & Gold, J. (2017). Human resource management: theory and practice. Palgrave.
Brewster, C., Chung, C., & Sparrow, P. (2016). Globalizing human resource management. Routledge.
Brewster, C., Houldsworth, E., Sparrow, P., & Vernon, G. (2016). International human resource
management. Kogan Page Publishers.
Brewster, C., Mayrhofer, W., & Morley, M. (Eds.). (2016). New challenges for European resource
management. Springer.
Christopher, M. (2016). Logistics & supply chain management. Pearson UK.
Coca-cola.com. (2018). Retrieved from http://www.coca-cola.com/global/
Dubey, R., Gunasekaran, A., Papadopoulos, T., Childe, S. J., Shibin, K. T., & Wamba, S. F. (2017).
Sustainable supply chain management: framework and further research directions. Journal of Cleaner
Production, 142, 1119-1130.
Ericson, C. A. (2015). Hazard analysis techniques for system safety. John Wiley & Sons.
Formentini, M., & Taticchi, P. (2016). Corporate sustainability approaches and governance
mechanisms in sustainable supply chain management. Journal of Cleaner Production, 112, 1920-1933