Comparison of Coca-Cola Websites in India and Australia

Principles of Professional Communication
1

Contents
Introduction.................................................................................................................................................3
Website presentation..................................................................................................................................3
Use of Colours in the websites of the two countries...................................................................................3
Culture significance of difference in colours of the two websites...............................................................4
Reason for difference in websites in different nationalities........................................................................4
Conclusion...................................................................................................................................................4
Bibliography................................................................................................................................................5
Appendix.....................................................................................................................................................6
2

Introduction
Global marketing is always ridden with culture differences (Mooij, 2010), Faiths, beliefs and
values of people across the glove differ leading to different tastes and liking. Consequently,
global brands need to provide local touch to their various websites while keeping the core aspect
of the brand same (Christiansen, 2013). Following assignment compares the websites of Coca-
Cola in two different Global markets of Australia and India.
Website presentation
The Indian website of Coca-Cola has more colours to it. (Coca-Cola India, 2018) There is much
more mention of offers, discounts, games and sweepstakes (Coca-Cola India, 2018) . There is a
lot more activity on the website. The website talks about happiness and togetherness through
Coca-Cola (Coca-Cola India, 2018). People of the Indian culture believe in mega celebrations
with food and beverages festivities (Mooij, 2010). Hence, in the Indian website Coca-Cola is
portrayed as celebrations drink.
Coca Cola Australia is a calmer looking website with less discussion on festivities or offers
(Coca-Cola Australia, 2018). There is more emphasis on product specifications. In the Australian
or western culture beverages are taken to relax. (Christiansen, 2013). Therefore, emphasis of the
website is on relaxed look.
Use of Colours in the websites of the two countries
Red is Coca-Cola’s official brand colour (Coca-Cola Australia, 2018). Hence red colour is used
in the website of both India and Australia (Coca-Cola India, 2018). However, in the Australian
website very less colour has been used. Only red and white colour can be seen on website
homepage (Coca-Cola Australia, 2018). However, in the Indian website many colures like green,
golden and shades of pink have been used (Coca-Cola India, 2018). Therefore, the Indian
website is more colourful as compared to the Australian website
3