Coca Cola Knowledge Management Assignment
Added on 2021-02-09
24 Pages2119 Words295 Views
Knowledge management ecosystemNAMA :NIM :C O C A C O L A
The definition of knowledge management depends on how the organization uses and utilizes knowledge. One of the definitions of knowledge management is the systematic process of finding, selecting, organizing, finding, and presenting information in certain ways that can increase the mastery of knowledge in 1 specific field of study.Or in general knowledge management is a technique for managing knowledge in organizations to create value and increase competitive advantage.Knowledge management ecosystem
Business work flow coca cola
The foundation of knowledge (the nature of knowledge), managerial and organizational aspects of its implementation (the organizational and managerial aspects of its implementation), and the ways and intentions of creating and using knowledge management systems (the ways and means of creating and utilizing knowledge management systems).Knowledge management eco characteristic
Network EffectsCharacteristiceco in CocacolaGatewaysThe Coca-Cola Company selected IBM to help it build the Archive Research Assistant (ARA). They selected IBM in part because of an existing strategic relationship, but also for IBM’s Content Manager product, the company’s longevity — it wanted to be certain that its technology provider would be around in five years — and its ability to work as a team with Coca-Cola.1.From their desktop anywhere in the world, authorized users can log in and search simultaneously and transparently across all three text, image, and video libraries with a single query.2.It gives Coca-Cola employees worldwide the ability to easily search, access, preview, and order copies of the material for future projects.
Network EffectsData Integration1.ARA makes more than a century of corporate marketing and advertising assets available at the desktop through a global internal network. 2.ARA improves communications and collaboration by giving Coca-Cola users worldwide a powerful, online research tool that can easily search, organize, distribute, and share historical assets and information.1.Fulfillment of audio and video is automatically farmed out to thirdparty production houses, which will reproduce the essence in the desired format, on the desired media, and ship it directly to the requestor
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