Cocoa Delights Business Analysis

This assignment delves into a comprehensive business analysis of Cocoa Delights, a confectionery company. It examines the company's strengths, weaknesses, opportunities, and threats (SWOT) using Porter's Five Forces framework and PESTLE analysis. The analysis highlights key areas such as market competitiveness, pricing strategies, customer satisfaction, technological advancements, and security measures. Recommendations are provided to enhance service quality, product offerings, online presence, and overall business performance.

Running head: IDENTIFY AND EVALUATE MARKETING OPPORTUNITIES
IDENTIFY AND EVALUATE MARKETING OPPORTUNITIES
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IDENTIFY AND EVALUATE MARKETING OPPORTUNITIES
Executive summary
This report focuses on the various issues related to the service process of Cocoa Delight. In this
report, it has also been analyzed how this organization uses the PESTLE analysis in order to
promote their business for long run. The PESTLE analysis also helps them to find the areas they
lack and help them to find the possible ways to mitigate their problems in an effective manner.
Apart from this, brief details of porter’s five forces, SWOT analysis have also been given in
order to reflect the flaws, lacks of this organization. Apart from this, possible recommendations
have also been given in order to provide to these organization effective solutions for having
competitive advantage in the market and to achieve huge profit from their business.

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Table of contents
Introduction......................................................................................................................................4
Findings...........................................................................................................................................4
Analysis...........................................................................................................................................6
Recommendation.............................................................................................................................8
Conclusion.......................................................................................................................................8
Reference Lists:...............................................................................................................................9
Appendices:...................................................................................................................................10

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Introduction
This report aims to focus on the market opportunities and on the various marketing strategy. In
this report, Cocoa Delight has been chosen in order to present their market position. Cocoa
delight is one of the most famous chocolate manufacturers and this company established in the
year of 2000. This company mainly deals with cocoa processing and it has been observed that
this company processes ten types of cocoa.
(Source: Cocoa Delight. 2017)
People prefer to purchase their products for their good quality of the products. It has also been
observed that this company offers various types of facilities to their customers and always try to
maintain proper codes of conducts with the customers. This company also follow all the rules,
legislation and business regulations of government in order to conduct their business effectively
in the market.
Findings
Cocoa delight has made a great change in their business and these changes help them to achieve
huge success in the business. This company uses various types of marketing strategy in order to
have a large share in the market. It has been observed that this company provides a wide range
of options for their customers and they offer their customers various kinds of packages that they
can maximise their sell profit easily. Apart from this, this company also provide their customer's
online purchase facilities and design their official website in such manner that customers can
easily access their site (Cocoa Delight. 2017).
The main aim of this company is to expand their services in the international market. The vision
of this company is to provide their customers with the best quality services and to provide their
stakeholders with a fair place to work, to provide them with a wide range of opportunities for
career growth. The main target strategy of this company is to become the leader of the market

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in next three years. Apart from this, the biggest target of this company is to enhance their brand
quality, to create an awareness among the people about the benefits of using dark chocolate.
The business environment is an important factor for the entire business organisation as its effects
on business operations. Therefore, the organizations need to adopt various kinds of strategy in
order to promote their business operation in a successful manner.
Similarly, Cocoa Delights also needs to adopt effective market analysis strategy in order to
understand the impact of various environmental factors. Therefore, this company needs to do
PESTLE analysis as it helps them to understand the effect of macro environmental factors,
issues that impact o on their business operations. PESTLE analysis includes various micro
environmental factors that effect on the productivity, service level, quality and business economy
of the organization. Political factors include governmental rules, regulations.The management of
this company has found that in the recent years, political issues become a major issue for them.
The management of this company fails to maintain proper rules at their workplace. This
company also fails to follow all the business rules and as a result, they have to face political
barriers while they are going to enhance their business in international market. Another major
issue that makes a negative impact on their business operations are economic issues. It has been
observed that this company lacks to follow the major changes in the economy, fails to understand
the needs of the customers. Therefore, this company fails to make enough revenue, profit from
their market.
It has also been observed that this company fails to use modern technology for their business and
they fail to provide the best, unique online services to their customers. The stakeholders,
operation management of this company also fails to maintain proper safety and as a result, it fails
to promote their business in a sustainable way It has been observed that this company uses
strategic plan for business in order to double their rate of growth in each year. Apart from this, it
has been observed that this company mainly targets large market, potential customers that they
can have huge number of profit from their business. The strategic pricing also help them to
increase their volumes of sales, maximise their cash flow and help them to earn the huge number
of revenue from their business.
It has also been observed that this company tries to launch new chocolate products in the
market that they can expand their market globally. Recently, it has been found that various
factors like microenvironmental factors, macro environmental factors have a great effect on the

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business activities of this organisation. Therefore, this organisation follows Situational analysis
strategy in order to mitigate the issues related to service effectively.
Analysis
The organisations need to do SWOT analysis as it helps them to identify the flaws, weakness of
their business. Similarly, Cocoa Delight also needs to do SWOT analysis as it also helps them to
understand in which area they need to give more focus in order to strengthen their market
position.
Strength
● Customer oriented management
● Good service quality
● Good productivity
● Wide range of products
● European quality chocolate
● Producing dark chocolates that are
good for health
Weakness
● Lack of proper modern technology
● Poor online service
● Low market budget
● Poor pricing
Opportunities
● Using of social media marketing
● Providing career growth opportunities
to the stakeholders
● Maintaining customer loyalty
Threat
● Fail to meet the market criteria of
international market
● Poor advertising
● Poor campaigning strategy
● Poor technology
This company can also use the Ansoff matrix strategy as it also helps them to mitigate their
issues in an effective way. The Ansoff matrix helps the organisation to launch their new
productsa effectively in the market and it also help them to have large share in the business
market (Czinkota, & Ronkainen, 2013) .
Market penetration
● It helps them to find new strategy in
Product development
● Maintaining the quality of their

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order to enhance the quality of their
existing market products
● Increasing market share
● Providing opportunities to employees,
stakeholders for growth in the existing
market
existing products in order to meet
satisfaction level of the customers
● Maintaining brand equity
● Developing promotional strategy in
order to maximize the level of
customer acceptance
Market development
● Finding a new market for their
existing products
● To enhance their business market
globally
● To enrich their distribution channel
Diversification
● To launch new chocolate products in
the market.
● Need to invest the big amount in
introducing the new products in the
market.
● Need to set proper planning for the
expansion of new markets.
The cocoa company also needs to do the porter's five forces analysis as it helps them to develop
their productivity, technology; service level in order to have the competitive advantage in the
market. It also helps them to understand their market position. Porter's five forces include
various kinds of factors that may impact on the business operations of the company and it also
helps them to understand what kinds of approaches they need to take in order to expand their
business market across the nation(Della, Iavazzi & Savastano, 2013). If the new chocolate
company enters in the market, then Cocoa company may lose their strong position in the market.
On the other hand, if the other company offers better quality same products to their customers,
then it may effect on the economic conditions of this company. The level of threat is high in this
case.
On the other hand, it has also been observed that if the new company, competitors of this
company provides their customers same quality, substitutes products, then, it may become a big
threat for this company (Babin & Zikmund,2015). Therefore, the organization needs to look at
the fact that their competitors cannot access their business formula, confidential files in order to

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have the competitive advantages in the business market and the chances of risk are high in this
case.
Recommendation
The service quality of Cocoa Delights need to be developed as it help them to meet the
satisfaction level of the customers. On the other hand, the management of this company also
needs to modify their productivity, needs to offer their customers a large range of new products
in order to maintain their good position. This company also needs to develop their online
services and for enhancing their online services, this organisation needs to develop their
technology. This company needs to install cloud-based latest software that also helps them to
mitigate the online service issues. Apart from this, the selected company also needs to install the
security devices, anti-theft software for their business in order to ensure the safe online
transaction and to keep their data safely.
Conclusion
After analyzing the overall discussion, it can be concluded that the proper implementation can
help to maximise the volume of their sale. The effective pricing strategy also helps them, to
have huge profit from their business. The above also make the people understand that how the
market analysis, using off various marketing approaches helps this company to mitigate their
issues. It also helps the people to understand the benefits of market development as it may help
the company to promote their business for the long run.

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Reference Lists:
Della Corte, V., Iavazzi, A., & Savastano, I. (2013). Exploring new marketing opportunities:
crowdsourcing and its role in strategic and marketing choices. International Marketing Trends
Conference.
Babin, B. J., & Zikmund, W. G. (2015). Exploring marketing research. Boston:Cengage
Learning.
Czinkota, M. R., & Ronkainen, I. A. (2013). International marketing. Boston: Cengage
Learning.
E. Dobbs, M. (2014). Guidelines for applying Porter's five forces framework: a set of industry
analysis templates. Competitiveness Review, 24(1), 32-45.
Rothaermel, F. T. (2015). Strategic management. New York, NY: McGraw-Hill.
Magretta, J. (2013). Understanding Michael Porter: The essential guide to competition and
strategy. Harvard business press.
Bull, J. W., Jobstvogt, N., Böhnke-Henrichs, A., Mascarenhas, A., Sites, N., Balcomb, C., ... &
Carter-Silk, E. (2016). Strengths, weaknesses, opportunities and threats: A SWOT analysis of the
ecosystem services framework. Ecosystem services, 17, 99-111.
Hollensen, S. (2015). Marketing management: A relationship approach. Pearson Education.
Robson, K., Pitt, L., Kietzmann, J., Halvorson, W., & Wallstrom, A. (2016). Wearable
Technology: Trends and Opportunities for Organisations. In Celebrating America’s Pastimes:
Baseball, Hot Dogs, Apple Pie and Marketing? (pp. 801-801). Berlin:Springer International
Publishing.
Website:
Cocoa Delight. (2017). Cocoa Delight. Retrieved on 17 February 2017, from
http://cocoadelight.com/

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Appendices:
Porter’s five forces
PESTLE analysis