Business Plan for Coffee Cream Bar in Sydney, Australia

This report prepares a business plan based on detailed market and situational analysis that can be used to set up a coffee business known as the Coffee Cream Bar in the Australian city of Sydney. The report includes target market, location, competition analysis, ownership structure and management, SWOT analysis, legal considerations, and marketing plan/business promotion.

Running Head: BUSINESS PLAN
Business Plan
Name of the Student
Name of the University
Author Note

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Executive Summary
Coffee businesses are known to be in proliferation all over Australia. This is because café’s
and bistros provide customers not only with delicious coffee and lovely food for consumption
but also give them a space for rest and relaxation. It is only at a coffee shop that people can
meet up with their friends and companions and talk for hours on end without having to spend
too much money. This report prepares a business plan based on detailed market and
situational analysis that can be used to set up a coffee business known as the Coffee Cream
Bar in the Australian city of Sydney.

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Table of Contents
1. Introduction.........................................................................................................................3
2. About the Coffee Cream Bar..............................................................................................3
3. Goals/Mission Statement of the Coffee Cream Bar............................................................4
4. Market Analysis..................................................................................................................4
4.1. Target Market..............................................................................................................4
4.2. Location.......................................................................................................................4
4.3. Competition Analysis..................................................................................................5
4.4. Ownership Structure and Management.......................................................................5
4.5. SWOT Analysis...........................................................................................................6
4.6. Legal Considerations...................................................................................................6
4.7. Marketing Plan/Business Promotion...........................................................................7
Conclusion..................................................................................................................................7

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1. Introduction
Coffee shops are popular places for young people and old people to spend time at in
most of the major Australian cities and towns. Coffee shops essentially provide such people
with a space or venue at which to engage in casual conservation while sipping on some
sumptuous caffeine and biting into delicious snacks. There are many coffee shops in
operation in the Australian cities of Sydney, Melbourne and Brisbane that serve as excellent
hang-out destinations for the youth and the middle aged (Carvalho et al. 2016). This report
prepares a business plan based on detailed marketing and situational analysis that can be used
to launch a brand new coffee shop known as the Coffee Cream Bar in the city of Sydney in
New South Wales, Australia. The report concludes that this coffee shop is certain to do well
for itself when launched, given the exotic nature of its products and the love for coffee that is
so prevalent in Sydney and all over Australia, already.
2. About the Coffee Cream Bar
The Coffee Cream Bar is a brand new coffee shop that is going to be opened in a
major Australian city. Based on its success in its initial area of business, the business may
expand to other Australian cities and even towns (Huang and Wood 2017). The Coffee
Cream Bar will serve its customers piping hot Brazilian and Ethiopian coffee. It will be the
first of its kind in Australia as it is going to focus on only the provision of only exotic brands
of coffee. The Coffee Cream Bar intends on targeting people who are in their youth, in their
middle age and even those in the twilight years of their lives. This is largely because of the
fact that coffee as a beverage is popular among people of all age groups (Han et al. 2018).
Thus, he Coffee Cream Bar is certain to find takers as soon as it is launched.

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3. Goals/Mission Statement of the Coffee Cream Bar
The Coffee Cream Bar will provide its customers with delicious and well-brewed
exotic coffee that will also be made available in a number of different flavors. It is the aim of
the Coffee Cream Bar to give its clients the fresh and unique taste of Brazilian and Ethiopian
coffee, transporting them to an entirely different world altogether as they drink it. At the
same time, the Coffee Cream Bar intends on keeping the price of its coffee affordable and
within the reach of customers of every budget, at all times.
4. Market Analysis
4.1. Target Market
The Coffee Cream Bar will target customers who are aged between twenty and fifty
years of age. This is because people who belong to this age group are usually all working
professionals and will therefore be easily able to afford the coffee that is made available by
the Coffee Cream Bar (Igoue and Coe 2016). Spending time at coffee shops, and that too for
long hours, is something that people belonging to this age group are known to be very fond of
doing, so they will be certain to flock in large numbers to the Coffee Cream Bar when it is
launched.
4.2. Location
The Coffee Cream Bar will first open its doors in the city of Sydney in New South
Wales. This is because there aren’t any coffee shops in Sydney that serve Brazilian and
Ethiopian coffee exclusively until now. Sydney is also one of the largest and most vibrant
cities in Australia and will provide the Coffee Cream Bar with the customer base that it is
looking to target with the brand new coffee that it is about to launch in the market. Based on

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its success in Sydney, the Coffee Cream Bar will later expand to other prominent locations in
Australia.
4.3. Competition Analysis
In order to stand apart from other coffee shops that are in existence in Sydney and to
keep all types of competition at bay, the Coffee Cream Bar will serve delicious and low
priced exotic brews like Brazilian and Ethiopian coffees and in addition to a wide variety of
tasty and affordably priced Mediterranean tidbits. The Coffee Cream Bar will make sure to
keep the price of its coffee and snacks lower than the average market price, in spite of
providing food and beverages of the highest quality for its customers, so as to attract a
number of customers to its outlet in a limited period of time. The Coffee Cream Bar hopes to
make up the fiscal deficit that can arise when manufacturing high quality brews and snacks
for a low price, once the sale figures are high and profits begin to pour in (Adams et al.
2018).
4.4. Ownership Structure and Management
The Coffee Cream Bar is a business that is going to be jointly owned by two brothers,
Peter and Paul McKenzie. It will begin its initial operations like most family businesses are
known to do, that is, with a low amount of investment and will start increasing the investment
amount depending on how well the business does in its initial stages (Yuan et al. 2015). The
Coffee Cream Bar may enter into collaborations or form partnerships with other prominent
coffee businesses in Sydney and expand the scale of its operations if it finds it lucrative
enough to do so. At the outset however, the Coffee Cream Bar will look to grow and expand
on its own and make a name for itself in the coffee business industry of Australia rather than
relying on partnerships and collaborations to succeed (Turner and Endres 2017). The coffee
shop will initially have two managers, that is the two brothers who own the place and a group

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of six waiters and waitresses forming its management team in the initial stage of its business
growth and expansion. It will later recruit more people to its management as and when or if it
at all feels the need to do so (Kim and Lee 2017).
4.5. SWOT Analysis
Strengths – The Coffee Cream Bar’s strength or forte lies in the fact that it is going to be
served exotic brands of coffee to customers at fairly low prices. People residing in Sydney
will get the opportunity to try out amazing varieties of Brazilian and Ethiopian coffee as well
as different types of Mediterranean cuisine while not having to pay much to do so. By virtue
of the quality of its food and brew and the reduced prices for which it makes such food and
brew available to customers, the Coffee Cream and Bar is certain to do well for itself as soon
as it is launched.
Weaknesses – The Coffee Cream Bar will not be serving varieties of coffee other than
Ethiopian coffee and Brazilian coffee. Hence it will be limited in terms of the type of coffee
that it makes available to customers. Those looking for regular Australian coffee may prefer
other coffee shops to the Coffee Cream Bar.
Opportunities – Since coffee shops are extremely popular all over Australia, the Coffee
Cream Bar will get the platform to grow and to succeed by attracting large number of
customers to its doors, whenever it is launched.
Threats – There are many coffee shops that are in operation in the Australian city of Sydney.
The Coffee Cream Bar is certain to face stiff competition from other cafes and bistros that are
in operation in Sydney and which also make high quality coffee available for customers at
prices which are fairly reasonable.

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4.6. Legal Considerations
The Coffee Cream Bar will acquire all the licenses and the permits that are needed in
order to run its business legally in the Australian city of Sydney. It will also recruit men and
women in equal numbers and will hire people from all ethnicities and cultural backgrounds
and will not give its workers the chance to complain about discrimination (Lobo 2016). The
wages offered for employees will be the standard wages that are offered to coffee shop
employees not just in Sydney but in Australia as a whole (Rozekhi et al. 2018).
4.7. Marketing Plan/Business Promotion
The owners of the Coffee Cream Bar will make extensive use of social media
platforms and channels to market its products and services. By using social media, the Coffee
Cream Bar owners are certain to be able to reach out to a large number of customers in a
limited period of time (Lee et al. 2018). The Coffee Cream Bar owners will also distribute
leaflets that contain information about the new coffee shop to be launched, at shopping malls
and grocery stores in Sydney so that more and more people get to know about this new place
(Susanty and Kenny 2015).
Conclusion
Coffee drinkers can be found in large numbers all over Australia and the city of
Sydney is no exception. The Coffee Cream Bar is a new business that is certain to do well for
itself once it gets launched in Sydney as it intends on providing café goers in the city with an
amazing range of Ethiopian and Brazilian coffee to choose from at prices which are easy on
the pocket.

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References
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Competition? Evidence from Coffee Retailing. Economic Record
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