Business Plan for Coffee Cream Bar in Sydney, Australia

Running Head: BUSINESS PLAN
Business Plan
Name of the Student
Name of the University
Author Note

1BUSINESS PLAN
Executive Summary
Coffee businesses are known to be in proliferation all over Australia. This is because café’s
and bistros provide customers not only with delicious coffee and lovely food for consumption
but also give them a space for rest and relaxation. It is only at a coffee shop that people can
meet up with their friends and companions and talk for hours on end without having to spend
too much money. This report prepares a business plan based on detailed market and
situational analysis that can be used to set up a coffee business known as the Coffee Cream
Bar in the Australian city of Sydney.

2BUSINESS PLAN
Table of Contents
1. Introduction.........................................................................................................................3
2. About the Coffee Cream Bar..............................................................................................3
3. Goals/Mission Statement of the Coffee Cream Bar............................................................4
4. Market Analysis..................................................................................................................4
4.1. Target Market..............................................................................................................4
4.2. Location.......................................................................................................................4
4.3. Competition Analysis..................................................................................................5
4.4. Ownership Structure and Management.......................................................................5
4.5. SWOT Analysis...........................................................................................................6
4.6. Legal Considerations...................................................................................................6
4.7. Marketing Plan/Business Promotion...........................................................................7
Conclusion..................................................................................................................................7