21st Century Enterprise Management: Strategic Analysis of Coffee Cups

This report provides an overview of managing an enterprise in the 21st century, focusing on the case study of 'Coffee Cups,' a UK-based coffee shop aiming for expansion. It covers the business's unique herbal flavor offering and its strategic objectives, which involve identifying customer needs and building goodwill in line with market demands. The report also discusses the legal structure of 'Coffee Cups,' highlighting its partnership model where profit and loss are divided based on a partnership agreement. The conclusion emphasizes the importance of productivity and effectiveness in managing businesses in the technologically advanced 21st century. The report references academic articles related to economic globalization and feminist theory.

Managing Enterprise in 21st
Century

Table of Contents
• Introduction
• Business Overview
• Strategic Objectives
• Legal structure
• Conclusion
• References

Introduction
Managing enterprise in the 21st century is
not a simple as it requires good
management techniques and the
framework which has to be formulated in
the management of the business.

Business Overview
Coffee cups is a coffee shop which has been established in UK and wants to make the
expansion of the business in other areas also. The business of Coffee cups provides
the unique flavour and taste which is in relation with the herbal flavour which is just
different and not being provided by the other coffee shops in UK.

Strategic Objectives
Every company and business makes and prepares their strategy so that they
can build the goodwill of the company according to the market demands and
the demands of the consumers. Thus, with that Coffee Cup has first worked
on the identification of the needs of the customers.

Legal Structure
There are many structures which have been framed by the government of UK
and which has to be abided by the business in so that they do not have to
face any issues. Coffee Cups follow the structure of Partnership in which the
owner are not just a single person but there are many others in which the
division of profit and loss are made on the basis of the partnership
agreement being decided by the partners or the which has been said by the
agreement.

Conclusion
From the above report it can be concluded that when the business has to be managed it must be
done with great productivity and effectiveness. In the 21st century as the technology have been
developed the management in the business has also been changed accordingly.

References
Acuff, J.B., 2018. Black feminist theory in 21st-century art education research. Studies
in Art Education. 59(3).pp.201-214.
Lauridsen, L.S., 2018. New economic globalization, new industrial policy and late
development in the 21st century: A critical analytical review. Development Policy
Review. 36(3). pp.329-346.

Thank You