Key Factors Affecting Coffee Shops

COFFEE SHOP

Table of Contents
INTRODUCTION...........................................................................................................................3
Key factors which are affecting the coffee shops ......................................................................4
Evaluate the ratios have affected the current business ...............................................................5
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................6

INTRODUCTION
In the Marvin and smith coffee shop is entering the London market in the effective way.
Coffee shops are using the finest coffee beans in the market and it would be said that the coffee
shop is using the beans from the Uganda. High quality tea and herbal ingredients are used in the
making the products. The report would include the key factors which are affecting the coffee
shop. The issue which are affecting the coffee shop in the unfamiliar region are also discussed in
the report. Potential challenges are also discussed in the report as well.
Key factors which are affecting the coffee shops
The coffee shop is focusing on the factors which are affecting the sales of the shop. The
shop is increasing the issues and the challenges which have affected the sales. Management and
the operations department are running successfully because the both the departments are handled
by the Both the partners in the effective way. Finance and accounting is also handled effectively.
Marketing of the product is not done by the both the partners.
Marketing of the product is playing the vital role in successful of the store and the
product. People in the market are not aware about the coffee shop and the products which are
delivered in the coffee shops. The features and the uniqueness of the product is not discussed
with the customers. The product is prepared by analysing the need of the customers and
customers must be aware about the product and the coffee shop which is delivering the product.
Coffee shop would follow the marketing strategies for analysing the customer reviews and
feedback regarding the product and for marketing of the product as well (Kotler Bowen, Makens
and Baloglu 2017).
Coffee shop would use the 4 ps of the marketing
product of the coffee shop is the coffee and the pastries and teas as well. So the shop
must look after the facts that the product is of the good quality and the customer would be aware
about the quality of the product. Nowadays customers are prefer that the products are prepared in
front of them. So the shop must look after the trends which are followed by the other competitors
in the market and the product unique innovative and provide it to the customers at the low price.
Price, generally price is the big issue for the customers which are visiting the shop. Mos
the coffee shop must look after the price and eliminate the additional cost which is included in
the cost of the product and the company would use the latest trends which are followed by the