Coffee Shop Business Plan

Added on - 28 May 2020

  • 21

    pages

  • 2424

    words

  • 5

    views

  • 0

    downloads

Showing pages 1 to 6 of 21 pages
Running Head: COFFEE SHOP BUSINESS PLANCoffee Shop Business PlanName of the StudentName of the UniversityAuthor Note
1COFFEE SHOP BUSINESS PLANTable of ContentsIntroduction......................................................................................................................................2Literature Review............................................................................................................................2Research Methodology....................................................................................................................3Data Analysis...................................................................................................................................3Conclusion.....................................................................................................................................15References......................................................................................................................................16Appendix........................................................................................................................................17
2COFFEE SHOP BUSINESS PLANIntroductionCoffee Shop business is one of the leading and rising businesses in U.K. Keeping this inmind, a new coffee shop has been established. After establishing the coffee shop, the owner isinterested to understand the demand for the coffee shop in that area. He is also interested tounderstand the conditions that people would prefer in the coffee shop. According to thepreference of the people, the researcher would be arranging the facilities in his shop. In order todo this, a market research has been conducted on the people of the locality. A survey wasconducted and hence the analysis was conducted based on the responses of the respondents.Analysis will be conducted using appropriate statistical techniques and the results will bediscussed in the upcoming sections. Based on the results obtained from the analysis, theresearcher will be decorating his coffee shop. The availability of the preferences will be more inhis coffee shop.Literature ReviewThe coffee shops or cafes are the type of industry in which specialized and unlicensedestablishments are allowed. These establishments are mainly focussed on the sales of coffeealong with the sales of other drinks (cold or hot) and light snacks. U.K. falls among the top 10countries in the world in importing coffee resources (Turner and Endres 2017).There has a been a 5.6% growth in the coffee shop chain in U.K. which in turn had acontribution of 29.1% in the market share in 2010 (Susanty and Kenny 2015). Hence there hasbeen huge growth in the number of coffee shops. There are more than 14,000 coffee shops inU.K. but people mostly pay visit to the big brands such as Starbucks, Costa Coffee and CaffeNero (Bulut, Demirbas and Ferhatosmanoglu 2015). Thus, the smaller coffee shops are now
3COFFEE SHOP BUSINESS PLANtrying to follow the trend the big brads follow and try to provide the facilities that they provide(Carvalho, Paiva and Vieira 2016).Research MethodologyIn order to do this research, a survey has been conducted. The survey was conducted withthe help of a questionnaire. The questionnaire was distributed to 20 people in the selected coffeeshop and their responses were recorded. Based on their responses, the analysis has beenperformed. Appropriate statistical techniques were applied to analyse the data and the results ofthe analysis is discussed in the following section.Data AnalysisTo do this analysis, a very small sample of the respondents was selected. 20 responseswere collected from 20 people of the locality. It can be seen from the analysis that 8 people donot drink coffee regularly and 12 people drink coffee regularly. Table 1 and figure 1 shows theresults.Table 1: Preference of coffee DrinkingDo you usually drink CoffeeFrequencyNo8Yes12Grand Total20
4COFFEE SHOP BUSINESS PLAN40%60%Proportion of People Drinking CoffeeNoYesFigure 1: Proportion of people drinking CoffeeIt can be observed from the data that among the respondents, 6 are females and 14 aremales. This has been summarized in table 2 and shown diagrammatically in figure 2.Table 2: Gender of the RespondentsGenderFrequencyFemale6Male14Grand Total20
5COFFEE SHOP BUSINESS PLAN30%70%Gender of the RespondentsFemaleMaleFigure 2: Proportion of the gender of the RespondentsIt can be seen from table 3 that the people visit coffee shops quite often. From previousstudies also it has been obtained that the people of Britain prefer coffee shops a lot. Thus, thisdata supports the previous analysis.Table 3: Frequency of visiting Coffee ShopHow often do you go to the Coffee ShopFrequency1323374651Grand Total20
desklib-logo
You’re reading a preview
card-image

To View Complete Document

Become a Desklib Library Member.
Subscribe to our plans

Unlock This Document