COIS11011 Foundations of Business Computing

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Survey of IS TheoryAssessment 2 – Part B1/25/2018COIS11011 Foundations of Business ComputingKym CookS0290305
Table of ContentsQuestion 2. Apply Porter’s value chain.................................................................................................1Question 3. Explain how the internet works..........................................................................................1Question 4. Explain why master data....................................................................................................2Question 5. Why should information.....................................................................................................2Question 6. Why are advertisers............................................................................................................2Question 7. Discuss the ways in which..................................................................................................3Question 8. Investigate the role of.........................................................................................................3Question 9. How do customer relationship............................................................................................4Question 10. Why is planning so...........................................................................................................4References.............................................................................................................................................5
Question 1. Why are businesses becomingWhy are businesses becoming so dependent on mobile application? Provide specificexamples to support your answer.ANSWERMobile applications are the most famous applications in this era of internet. The mobileapplications help to access the internet very fast which mainly has a limit in desktops andother physical devices (Kim et al., 2014). The applications of mobile are playing an importantrole for the businesses that deals with large customers and the workforce that rely onconvenience access of information. Customers are spending most of their times online andwith other social media on their mobile phones. The time that is spend by the users on theirmobile phones has increased about 575% in past three years and among them 80 % of theuser spend their mobile time using the apps of the phone. The center of mobile apps is theInternet of Things and the applications that are used by the customer usually responsivewebsites. So, businesses use mobile applications to expand their business and services amongthe people. They want to connect with their users and engage them in their business. Thebusiness can emerge many opportunities by the mobile applications (Song et al., 2014).Businesses in Australia also use mobile apps so that they can invigorate the value of businessproposition and also enhance their interaction with the customers. Example of business whouses mobile applications is The Nook who uses mobile application for their businessenhancement.Question 2. Apply Porter’s value chainApply Porter’s value chain model to Big W (www.bigw.com.au). What is Big W’scompetitive strategy? Describe Big W’s business model. Briefly describe the tasks that BigW must accomplish for each primary value chain activity.ANSWERBig W follows a simple strategy to enhance their business. Their strategy is to develop ateam, improve the processes of the company, and then reduce the cost. They also develop acohesive brand and update the offering of the product (Mohajeri et al., 2014). The laststrategy is to refresh all their stores at right time. Porter’s five forces are competitive rivalry,buyer power, threat of submission, supplier power, and the threat to new entries. All theonline shopping sites that are used face a huge competitive rivalry among themselves. Asthere are numerous number of online shopping sites, Big W faces many challenges fromother companies as well. Porter’s five model defines competitive rivalry for Big W to providebest quality product and give best service to their customers. Big W must give discounts ontheir products on all their stores and sites to attract more customers. The next force onPorter’s model is the new entry threat. Many new companies are establishing every day andthat is the difficulty that is faced by Big W. They feel the insecurity of being gettingdiminished. Big W has to give best service and offers to their customers so that the customersdo not get their products from other online sites (Bornemann & Wiedenhofer, 2014). Thenext is the supplier power in Porter’s model. Always there exists an uneasy relation betweenthe supplier and the company. Big W can make the relation between them better and makenew policies and strategies in their transaction process. The fourth force in Porter’s model isthe buyer power. The ultimate power is in the hand of customer when it comes to shopping
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