COIS11011 Foundations of Business Computing
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Foundations of Business Computing (COIS11011)
Added on 2020-05-28
COIS11011 Foundations of Business Computing
Foundations of Business Computing (COIS11011)
Added on 2020-05-28
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Survey of IS TheoryAssessment 2 – Part B1/25/2018COIS11011 Foundations of Business ComputingKym CookS0290305
Table of ContentsQuestion 2. Apply Porter’s value chain.................................................................................................1Question 3. Explain how the internet works..........................................................................................1Question 4. Explain why master data....................................................................................................2Question 5. Why should information.....................................................................................................2Question 6. Why are advertisers............................................................................................................2Question 7. Discuss the ways in which..................................................................................................3Question 8. Investigate the role of.........................................................................................................3Question 9. How do customer relationship............................................................................................4Question 10. Why is planning so...........................................................................................................4References.............................................................................................................................................5
Question 1. Why are businesses becomingWhy are businesses becoming so dependent on mobile application? Provide specific examples to support your answer.ANSWERMobile applications are the most famous applications in this era of internet. The mobile applications help to access the internet very fast which mainly has a limit in desktops and other physical devices (Kim et al., 2014). The applications of mobile are playing an importantrole for the businesses that deals with large customers and the workforce that rely on convenience access of information. Customers are spending most of their times online and with other social media on their mobile phones. The time that is spend by the users on their mobile phones has increased about 575% in past three years and among them 80 % of the user spend their mobile time using the apps of the phone. The center of mobile apps is the Internet of Things and the applications that are used by the customer usually responsive websites. So, businesses use mobile applications to expand their business and services amongthe people. They want to connect with their users and engage them in their business. The business can emerge many opportunities by the mobile applications (Song et al., 2014). Businesses in Australia also use mobile apps so that they can invigorate the value of business proposition and also enhance their interaction with the customers. Example of business who uses mobile applications is The Nook who uses mobile application for their business enhancement.Question 2. Apply Porter’s value chainApply Porter’s value chain model to Big W (www.bigw.com.au). What is Big W’s competitive strategy? Describe Big W’s business model. Briefly describe the tasks that Big W must accomplish for each primary value chain activity.ANSWERBig W follows a simple strategy to enhance their business. Their strategy is to develop a team, improve the processes of the company, and then reduce the cost. They also develop a cohesive brand and update the offering of the product (Mohajeri et al., 2014). The last strategy is to refresh all their stores at right time. Porter’s five forces are competitive rivalry, buyer power, threat of submission, supplier power, and the threat to new entries. All the online shopping sites that are used face a huge competitive rivalry among themselves. As there are numerous number of online shopping sites, Big W faces many challenges from other companies as well. Porter’s five model defines competitive rivalry for Big W to providebest quality product and give best service to their customers. Big W must give discounts on their products on all their stores and sites to attract more customers. The next force on Porter’s model is the new entry threat. Many new companies are establishing every day and that is the difficulty that is faced by Big W. They feel the insecurity of being getting diminished. Big W has to give best service and offers to their customers so that the customersdo not get their products from other online sites (Bornemann & Wiedenhofer, 2014). The next is the supplier power in Porter’s model. Always there exists an uneasy relation between the supplier and the company. Big W can make the relation between them better and make new policies and strategies in their transaction process. The fourth force in Porter’s model is the buyer power. The ultimate power is in the hand of customer when it comes to shopping
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