Big Data in Telecommunications: Opportunities and Value Creation

COIT20253 Assessment 1: Written Assessment
Name of the Student
Name of the University
Author Note

Executive Summary
The telecommunications industry is a substantial, indistinct utility industry. By a great many
people's principles, the industry is moderate changing and unnecessarily bureaucratic. There
is a great deal of truth to this generalization, yet that is slowly evolving. The developing
number of telecom organizations utilizing enormous information is one of the most
compelling motivations for the turnaround. This report analyse the application of big data by
taking into account the ever evolving telecommunication industry. Throughout this report, the
researcher tried to identified the value created by big data for customer service providers and
how telecom organisations can deal with modern competition side by side using big data for
gaining larger market share.

Table of Contents
1.0 Introduction..........................................................................................................................4
2.0 Big Data Opportunities........................................................................................................5
3.0 Value creation using Big Data.............................................................................................6
3.1 Data-Driven Improvement of Services or Product...........................................................7
3.2 Threat Detection...............................................................................................................8
4.0 Porter’s Value chain analysis...............................................................................................8
5.1 Threat of new contestants:.............................................................................................12
5.2 Bargaining Power of Suppliers......................................................................................13
5.3 Bartering Power of Buyers.............................................................................................13
5.4 Threat of Substitute Products or Services......................................................................14
5.5 Competition among the Existing Competitors...............................................................15
6.0 Conclusion..........................................................................................................................15
7.0 References..........................................................................................................................16

1.0 Introduction
Few businesses have more to pick up from big data than telecommunications organisations.
For quite a long time, communications service providers have transported and apprehended
immense volumes of data about client calling designs, remote information use, area
information, arrange transfer speed measurements, and even the individual applications and
website pages accessed through cell phones. The trend has been there but at this moment,
quite a bit of that information was disposed of as there was no proficient route to extract an
incentive from it and putting away it was costly. Incorporation of big data has resulted greatly
to evolve the scenario to a great extent. Big Data technologies, when joined with streaming
analytics and analytics at scale, are empowering broadcast communications organizations to
reveal critical new bits of knowledge about their framework and their clients (Douglass et al.
2015).
This research report based on Big Data in Telecommunications gives a far reaching view off
camera of huge information innovation in the media communications industry. It covers
subjects, for example:
 System-wide cost take out and optimization
 Improving customer loyalty, acquisition, and retention
 Monetizing data and analytics
 Mass personalization
The media communications industry is very nearly a noteworthy change using progressed
investigation and enormous information innovations (Zhang et al. 2016). The motivation
behind this paper is hence intended to help in understanding the patterns and innovations
behind this information driven broadcast communications revolution.