An Assessment of the impact e-marketing Strategy adopted by the Coles retail industry on the customer buying behavior

Running head: RESEARCH IN BUSINESS

RESEARCH IN BUSINESS 2
Table of Contents
Title of the project.......................................................................................................................................3
A brief statement of the problem.................................................................................................................3
Research aim and objectives....................................................................................................................3
A brief methodology....................................................................................................................................3
Clearly identify secondary data source(s) and data......................................................................................4
Literature review.....................................................................................................................................4
Sources of secondary data.......................................................................................................................5
Data analysis Method..............................................................................................................................5
References...................................................................................................................................................6

RESEARCH IN BUSINESS 3
Title of the project
The title of this project is “An Assessment of the impact e-marketing Strategy adopted by the
Coles retail industry on the customer buying behavior”.
A brief statement of the problem
An internet has changed the whole concept with an aspect of marketing. Its growth is highly
essential for the growth of the company. The e-marketing and considerably social media
marketing has changed the behavior of customers towards their products and services. Cole’s
supermarket is facing the issue in terms of influencing the consumer buying behavior because of
customer more influences towards e-marketing rather than traditional technique (Chen, Su, and
Widjaja, 2016). This research would be beneficial to address the issues regarding the assessment
of the impact e-marketing Strategy adopted by the Coles retail industry on the customer buying
behavior.
Research aim and objectives
The key aim of this research is to an assessment of the impact e-marketing Strategy adopted by
the Coles retail industry on the customer buying behavior. Following objectives will justify the
aim of investigation:
 To explore the previous studies regarding e-marketing and consumer buying behavior.
 To develop a research which aids to understand the impact e-marketing Strategy adopted
by the Coles retail industry on the customer buying behavior
 To recommend the e-marketing strategy adopted by the Coles retail industry to improve
the consumer buying behavior
A brief methodology