Marketing Management: An Analysis of Coles Supermarkets' Strategies

This report offers a comprehensive marketing analysis of Coles Supermarkets, examining various aspects of its business operations. It begins with an overview of Coles, including its background, mission statement, and marketing approach. The report then delves into a SWOT analysis, identifying the company's strengths, weaknesses, opportunities, and threats. It also explores Coles' customer base, collaborators, and competitors, providing a detailed PESTLE analysis to understand the external factors influencing the business. The analysis further investigates customer needs and wants, competitor analysis, and the business environment. The report then focuses on Coles' target market, value proposition, and positioning. It concludes with a discussion of marketing tactics, the marketing mix, Porter's five forces analysis, and the competitive strategy employed by Coles. The report highlights the key elements of Coles' marketing strategy and provides a comprehensive overview of its operations within the Australian retail industry.