Mobile Applications and Coles Supermarket

This presentation discusses the benefits and limitations of Coles Supermarket's mobile application. It also talks about how mobile applications have helped business organizations in increasing their revenue in the market. The presentation includes information about the Coles Supermarket, its app, and the Flybuys travel services. It also provides references for further reading.

Mobile and Executive
Computing

Introduction
• Mobile phones are ruling the current market in the world.
Mobile phones have become an integral part of the human
beings.

Coles Super Market
• The Coles Supermarket is one of the largest retail market
company in the Australia. It was founded in 1914 in
Melbourne by George Coles.

Coles App
• The CEO of the company has provided with various
features in the app is a part of the Celebrate Specials
campaign.

Benefits
• The brand image of the company has improved in the
market. The customers are enjoying their purchasing
process form the application

Contd..

Limitations
• There are some limitations of the mobile app reported by
the customers of the company. As mentioned by Mukhtar
(2014), the customers have reported about the hanging
problem of the application in mobile.

Opportunity
• The company have started the Flybuys travel services for
the tourists to travel all over the world. This information is
also provided in the application.

Conclusion
• It can be concluded that the mobile applications have
helped business organisation in increasing the revenue of
the company in the market.

References
• Atapattu, M. and Sedera, D., 2014. Firm-Customer Mobile Digital Connectedness: Conceptualization, Measurement and Implications.
In PACIS(p. 127).
• Ball, K., Mouchacca, J. and Jackson, M., 2014. The feasibility and appeal of mobile ‘apps’ for supporting healthy food purchasing and
consumption among socioeconomically disadvantaged women: a pilot study. Health promotion journal of Australia, 25(2), pp.79-82.
• Flora, H.K., Wang, X. and Chande, S.V., 2014. An investigation into mobile application development processes: Challenges and best
practices. International Journal of Modern Education and Computer Science, 6(6), p.1.
• Giles, A.K., Kraft, S. and Henderson, R., 2017. MOBI: An Interprofessional Mobile Application for Teaching Use of Ambulatory Assistive
Devices. American Journal of Occupational Therapy, 71(4_Supplement_1), pp.7111510176p1-7111510176p1.
• Hoehle, H. and Venkatesh, V., 2015. Mobile Application Usability: Conceptualization and Instrument Development. Mis Quarterly, 39(2).
• Hsiao, K.L. and Hsiao, K.L., 2017. Compulsive mobile application usage and technostress: the role of personality traits. Online Information
Review, 41(2), pp.272-295.
• Kumar, N.A., Krishna, K.H. and Manjula, R., 2016. Challenges and Best Practices in Mobile Application Development. Imperial Journal of
Interdisciplinary Research, 2(12).
• Mukhtar, S., 2014. Applications and technologies associated with web-based geographical Information systems.
• Pearson, G., 2017. Further challenges for Australian consumer law. In Consumer Law and Socioeconomic Development (pp. 287-305).
Springer, Cham.
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