Internal and External Stakeholder Analysis of Coles Supermarket

Running Head: COLES SUPERMARKET 0
Internal and External
Stakeholder Analysis
Coles Supermarket
Student’s details

COLES SUPERMARKET 1
Executive Summary
The following report discussed the internal and external stakeholder analysis of Coles
Supermarket which is one of the leading grocery stores of Australia. The report covered
following topics in this:
 Background of the company
 External analysis of Coles
 Roles of Internal and External stakeholders of the company
 Power and interest of stakeholders
 Stakeholder matrix
 Internal analysis of Coles
 Comparison of Stakeholders with other company
For the external analysis, report used PESTEL and for the internal analysis, report used
SWOT.

COLES SUPERMARKET 2
Contents
Introduction.................................................................................................................... 2
PESTLE Analysis............................................................................................................ 3
Political factors............................................................................................................ 3
Economic Factors......................................................................................................... 4
Social Factors.............................................................................................................. 4
Technological Factors.................................................................................................... 5
Environmental factors.................................................................................................... 5
Legal Factors............................................................................................................... 6
Roles of Stakeholders in Coles Supermarket...........................................................................7
Stakeholders Analysis.................................................................................................... 7
Employees............................................................................................................... 7
Shareholders............................................................................................................ 8
Managers................................................................................................................ 8
Customers............................................................................................................... 8
Suppliers................................................................................................................. 8
Government............................................................................................................. 8
SWOT Analysis.............................................................................................................. 9
Strengths.................................................................................................................... 9
Weaknesses............................................................................................................... 10
Opportunities............................................................................................................. 10
Threats..................................................................................................................... 10
Stakeholder Comparison.................................................................................................. 10
Similarities and dissimilarities between stakeholders of Coles and JB Hi- Fi...............................11
Conclusion................................................................................................................... 11
Reference List............................................................................................................... 12

COLES SUPERMARKET 3
Introduction
Coles Supermarket is Australia’s first supermarket which has developed from a small
variety store in 1914, founded by George Coles. It is retail and customer service chain,
headquartered in Melbourne (Colesgroup, 2019a). In 2007, Coles Group limited was acquired
by Wesfarmers which is a Western Australian public company and now Coles Group Limited is
second- largest retailer of Australia behind the Woolworths Limited. Coles operates 807
supermarkets in Australia and it has more than 113,000 employees (Colesgroup, 2019b).
The following report will analyze the internal and external environment of the Coles
Supermarket which identifies the nature of its competitive advantage. For the external analysis,
the report will use PESTLE which is a tool to analyses the macro- environmental factors that can
impact the business of Coles Supermarket. And for the internal analysis, SWOT is the best tool
because it can help to analyze the strengths, weaknesses, opportunities and threats for the
company. SWOT analysis will also help to compare stakeholders of Coles with any other
company. In addition to these, the report will cover the roles, interest and power level of internal
and external stakeholders and also create the stakeholder matrix.
The mission of Coles Supermarket is that establishes the supermarket as leading trade
outlet in Australia and avail the products at affordable prices to the consumer (Colesgroup,
2019b). To achieve this mission, analyzing the market condition is very important.
PESTLE Analysis
There are many factors that can influence the decisions of managers of any company.
These include new laws, tax changes, demographic changes, trade barriers and changes in
government policy, macro changes, and all these main factors are contained in the PESTLE
(Miller, Vandome, & McBrewst, 2011).
Political factors
Political factors refer to the policies and rules of the government in which the main
factors are: What is the degree of government intervention in the economy? What are its primary
requirements for business and professional support? The governing rules and regulations related
to logistical adherence can impact the profitability of Coles Supermarket. Because of these,
Coles can face problems in distribution of products. There is one more factor that can impact the