An Analysis of Coles Supermarkets Australia Pty Ltd

Coles
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Organization Description
Coles Supermarkets Australia Pty Ltd
was established in 1914 as “Coles Variety
Store”.
Wesfarmers is the organization’s
parent company and its headquarters are
located in Melbourne.
 George Coles is the founder of the
supermarket chain.

The organization’s purpose
Coles’ purpose is to ensure that its clients are able to have access to
exceptional value albeit at lower services.
 Moreover, the organization aims to improve quality by offering
produce which is fresh.
The company has made it a primary mandate to foster necessary
upgrades with respect to the experience that buyers have while shopping (Wu
et al. 2015).

Company size
The company has grown over the years in size due to its expansion
efforts.
Currently, 807 supermarkets operate in Australia.
 In addition, more than 100000 individuals are employed by the
organization.
The company controls over 80% of the market available in
Australia.