Marketing and Management

Running head: MARKETING AND MANAGEMENT
Marketing and Management
Name of the Student
Name of the University
Author Note

1MARKETING AND MANAGEMENT
Question 1
The corporate objectives are mainly the set of aims and goals that are set by an
organization for their future profits and taking their company to the next level indeed. These
corporate objectives are very important since the higher authorities of the organization will like
to achieve the set of targets within the given time frame by making some important strategic
decisions indeed (Fifield 2012). As a result of setting the corporate objectives, the organizations
would be able to provide better services to their customers. The organization would also like to
retain their employees to provide the best range of services as promised to their customers.
The organization that can be used here to understand the corporate objectives is Coles
Supermarkets in Australia. They are considered to be the top retail giants of Australia. Their
main corporate objective is to develop a sustainable future for their customers, employees and
the stakeholders that are associated with them (Fifield 2012). They are engaged in providing the
best customer services across Australia to their millions of customers. Another important
corporate objective of Coles is to develop an infrastructure from which they can observe their
corporate social responsibility as well so their brand reputation can be heightened.
Question 2
Market orientation is a very important issue in the marketing process. The product
orientation concept is likely to be the one where the company would likely provide the customers
with the various range of products that their customers have asked for (Beverland and Lindgreen
2016). This would increase the functionality of the organization. The selling concept refers to
making strategies to sell their existing products in a way that most number of sales can be
attained. The marketing concept is kind of a business model that focuses on delivering the