ASSIGNMENT ON COLES SUSTAINABILITY.

Running head: COLES SUSTAINABILITY
COLES SUSTAINABILITY
Name of the Student
Name of the University
Author Note

COLES SUSTAINABILITY1
Introduction
The main aim of this report will be to discuss about the organization of Coles in
details, in the context of its business operations, size of the organization, products details and
performance of the organization. The current policies along with the management strategies
of the organization of Coles in relation to the weather condition and sustainability of the
organization, along with the implementation process of this policies and management
strategies. A critical evaluation will be laid in the context if the business policies, strategies
and their implementation in relation with the climate change and sustainability, and also
including a SWOT analysis. Based on all these, a plan will be developed which will suggest
an improvement in the policies and implementation strategies of the organization of Coles,
which will help to minimize the impacts in the business operations related to climate change
and to foster the sustainable outcomes of the organization in order to gain the competitive
advantage over its rivals in the market place.
Overview of the Organization
Coles Group Limited is an Australian based company which has numerous operating
retail chains. The headquarters are located in Hawthorn East, Victoria, Australia. The first
store was opened in the year 1914 in Melbourne and was founded by George Coles. Coles is
primarily a chain of retailer, supermarket and consumer services. Throughout Australia it
operates around 807 supermarkets which also includes the latest BI-LO supermarkets. More
than 100,00 employees work for this group and along with Woolworths, its competing
organization, accounts for about eighty percent of the total Australian market. It operates
more than 2385 food, liquor and convenience stores around the country. The Coles Group
supermarkets provide a wide range and variety of products such as bread and bakery
products, meats and seafood, fruits, vegetables and dairy products as well. It also publishes

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magazines which contain healthy and delicious recipes made from their food products. They
are capable of offering fresh bread, seafood, meat etc. directly from the Aussie farms. The
Coles brand fresh chicken and free-range fresh pork is approved by the RSPCA (Keith 2012).
The Coles supermarkets also provide seven levels of privately labelled brands along with
private garments brand. There is a brand named ‘Coles Smart Buy’ is a series of budget
products covering household groceries and essentials. Another premium brand called ‘Coles
Finest’ is a high quality but small range of gourmet products. In order to maintain an eco-
friendly status, they also have ‘Coles Green Choice’ which provides a range of household
products that are environment friendly. It also donates to Clean Up Australia project with
every item purchased. For the health-conscious customers, they have created a healthy range
of products that are low in fat, sugar or salt named ‘Coles Simply Less’. The performance
level of the Coles Group is giving good results with every passing year. They also have
online app-based shopping facility that clocks up twenty years and looks to future growth. It
has also partnership with Heart Foundation for promoting heart checkups (Akbar and Ahsan
2014).
Current Policies and Management Strategies
The organization of Coles is known for taking responsibility in order to manage the
social and environmental impacts on serious notes. The employees of the organization along
with its customers and suppliers are also benefitted through the sustainable policies and
strategies taken by Coles. The organization always lay stress on the SWOT analysis of them
and look for the opportunities to make a positive variation with the main focus given on
recycling and waste, responsible and ethical sourcing and efficiency in resources. In the
context of sustainable policies initiated by Coles, they are exploring the ways or processes on
regular basis to safeguard the environment from greenhouse gases and using their energy in
an effective and efficient way. The organization also follows the policy of investing in