Web Site Audit- Coles

Web Site Audit- Coles

Table of Content
Brief Introduction............................................................................................................................................................... 3
Website Model and Its Purpose.................................................................................................................................... 4
Target Market and Consumer Behaviour Issues...................................................................................................6
Importance of using internet for Relationship Marketing and CRM............................................................7
Using e-CRM to build relationship..........................................................................................................................7
Web analysis and Evaluation.........................................................................................................................................8
Conclusion.............................................................................................................................................................................. 9
References........................................................................................................................................................................... 10

Brief Introduction
(Source: Coles, 2018)
Coles is an Australian Supermarket, retail and consumer services chain which is
headquartered in Melbourne, the company is controlled and owned by its Parent
company Wesfarmers. Coles, along with Woolworths have dominated the Australian
retail industry (Coles, Piterou & Sentic, 2018). Coles have a good online presence which
is specially designed to cater to its online audience. The purpose of the report here is to
identify the purpose of the site and understand its web business model. Additionally,
the report will also provide information on the target market and identify any customer
issues. A brief overview of the dynamic forces in the industry will be provided along
with the careful evaluation of the website. A lot of focus will be given on evaluating the
level of interactivity, ease of navigation, attractiveness of the site, traffic building, CRM
development and the effectiveness of Coles online branding.

Website Model and Its Purpose
(Source: Coles, 2018)
The image here depicts the first page which gets displayed when a user logs in to
https://www.coles.com.au/#. Looking carefully at the website, one can see the tabs on
the header which are related to catalogues and specials, shopping online, location and
hours and corporate responsibility.
(Source: Coles, 2018)