Report on the case study of Coles and Woolworths

Running head: STRATEGIC MANAGEMENT
Report on the case study of Coles and Woolworths
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STRATEGIC MANAGEMENT
Executive summary
The present connotation of the market is competitive. Therefore, in order to secure the
market position, the companies and organizations need to develop strategies for coming out
with something creative and innovative. Reviewing the past performance is crucial for brands
like Aldi, Coles and Woolworths in terms of upgrading the standards and quality of the
business. This review would result in innovative strategies. Evaluation of these strategies
would help in assessing its effectiveness, appropriateness and feasibility in terms of
overpowering the contemporary brands. Here, the aim needs to be gaining large scale
customer satisfaction rather than grabbing the hot seat. Consistency in the evaluation would
help in the achievement of infrastructural development, which would lead towards the
penetration towards foreign markets.

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STRATEGIC MANAGEMENT
Table of contents
Introduction....................................................................................................................3
Macro environmental analysis.......................................................................................3
Political......................................................................................................................3
Economic....................................................................................................................4
Social..........................................................................................................................4
Technological.............................................................................................................4
Environmental............................................................................................................5
Legal...........................................................................................................................5
Life cycle stage...............................................................................................................5
Introduction................................................................................................................5
Growth........................................................................................................................5
Maturity......................................................................................................................5
Decline.......................................................................................................................6
Competitive rivalry........................................................................................................6
Supplier power...........................................................................................................6
Buyer power...............................................................................................................6
Threat of substitution.................................................................................................6
Threat of New Entry...................................................................................................7
Company analysis..........................................................................................................7

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STRATEGIC MANAGEMENT
Coles...........................................................................................................................7
Wesfarmers.................................................................................................................8
Aldi.............................................................................................................................8
Competitor analysis........................................................................................................9
Strategy analysis.............................................................................................................9
Conclusion....................................................................................................................10
References and bibliography........................................................................................12