COLGATE- PALMOLIVE CASE STUDY ANALYSIS
1
Answer 1: SWOT Analysis of Colgate-Palmolive
Strengths:
 Global diversified presence among
the popular brands
 Strong engagement among the
customers
 Continues growth and innovation
 Strong development as well as
research
Weakness:
 Saturated market
 Dependency on one single product
and category
Opportunities:
 Potential in the emerging markets
 Mergers, acquisitions and divestitures
Threats:
 Local and global competitors
 Currency fluctuations in foreign
 Issues and threats from the
counterfeit products.
Swot analysis of Colgate-Palmolive toothbrush
Strengths
 Raised trip for cleaning
 Availability of various multiple
variants
 Unique cheek and tongue cleaner
Weakness
 Not focused toothbrush for the
children
 Premium products and high price
Opportunities
 Creating awareness regarding hygiene
 A good media campaign to showcase
various multiple features
Threats
 Various competitors in the market
 Use of toothbrush still not there in the
rural parts of the country
Answer 2: changes in the toothbrush category
Following are the changes in the toothbrush category from the case study
 The emergence of the other category which is called the super-premium other than
the value and professional (Quelch & Laidler, 2006)
 Oral- B and Johnson and Johnson trying to capture more market in the super-
premium range

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Colgate- Palmolive Case Study Analysis

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