Colgate- Palmolive Case Study Analysis

Running Head: COLGATE- PALMOLIVE CASE STUDY ANALYSIS
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COLGATE-
PALMOLIVE CASE
STUDY ANALYSIS
System04121
2/8/2020

COLGATE- PALMOLIVE CASE STUDY ANALYSIS
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Answer 1: SWOT Analysis of Colgate-Palmolive
Strengths:
 Global diversified presence among
the popular brands
 Strong engagement among the
customers
 Continues growth and innovation
 Strong development as well as
research
Weakness:
 Saturated market
 Dependency on one single product
and category
Opportunities:
 Potential in the emerging markets
 Mergers, acquisitions and divestitures
Threats:
 Local and global competitors
 Currency fluctuations in foreign
 Issues and threats from the
counterfeit products.
Swot analysis of Colgate-Palmolive toothbrush
Strengths
 Raised trip for cleaning
 Availability of various multiple
variants
 Unique cheek and tongue cleaner
Weakness
 Not focused toothbrush for the
children
 Premium products and high price
Opportunities
 Creating awareness regarding hygiene
 A good media campaign to showcase
various multiple features
Threats
 Various competitors in the market
 Use of toothbrush still not there in the
rural parts of the country
Answer 2: changes in the toothbrush category
Following are the changes in the toothbrush category from the case study
 The emergence of the other category which is called the super-premium other than
the value and professional (Quelch & Laidler, 2006)
 Oral- B and Johnson and Johnson trying to capture more market in the super-
premium range

COLGATE- PALMOLIVE CASE STUDY ANALYSIS
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 Increase of awareness for healthy gum and plaque removal categories when
compared to the traditional thinking of just cleaning the teeth
 Consumers are now willing to pay a premium for the new products addressing the
issues about the health of their gums
 48% of the consumers also claimed to change the brushed every 3 months
 Consumers focus on choosing the brands based on the comforts, features and the
recommendation of the professionals
 Competitors offer refunds and coupons for the competitive edge
 Sizeable revenues which are spent on the adverting as well as the marketing (TV
commercials, store display, banners, and others)
Answer 3 market segment of toothbrush
There are mainly 2 competitors for the Colgate Palmolive which are Johnson and Johnson
and Oral B, most of the companies which include these 2 competitors are releasing the
products that meet the oral hygiene of the customers. The Oral Care market is becoming
profitable and also a high margin business. This has also become a very high margin business
as more and more people are getting aware and worried about oral hygiene. Apart from this,
the managers are also making various changes and are innovating new designs in order to
meet the needs and wants of the customer’s concern. This can also range from the changes in
bristles that change color whenever the brush is ready. Some of the other changes also
include the change in the dynamics and the size of the toothbrush head. The market is divided
into markets of value, profession, and super-premium.