Collaboration in Travel and Tourism Industry: A Case Study of Thomas Cook British Airways
13 Pages1861 Words334 Views
Added on 2023-05-31
About This Document
This report discusses the sustainable competitive benefits of collaboration in the travel and tourism industry, using Thomas Cook British Airways as a case study. It covers the chain of distribution of tourism and travel products, horizontal and vertical integration, interdependencies, and the role of Alton Towers and Hilton Hotel. The report concludes with recommendations for marketing and promotion.
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