Collaborative Partnerships and Relationship Analysis Report

This report delves into the significance of strategic partnerships within organizations, using Virgin Airline Australia as a case study. It explores the aims and objectives of such partnerships, focusing on the benefits and outcomes, including knowledge and expertise sharing, innovation, technological advancements, and business opportunities. The report outlines the communication strategies employed by organizations with key stakeholders, emphasizing transparency and mutual respect. It also examines the role of public-private partnerships, policy requirements, and conflict resolution within the context of business development. The analysis highlights various communication methods, including face-to-face interactions, online modes, and dedicated communication bases. The report further discusses the perceived strategic values, such as transparent communication and respect for organizational values, and concludes by acknowledging potential challenges in establishing and maintaining business relationships, such as employee resistance to change.

Running head: COLLABORATIVE PARTNERSHIPS AND RELATIONSHIP
Collaborative Partnerships and Relationship
Name of the Student:
Name of the University:
Author Note:

COLLABORATIVE PARTNERSHIPS AND RELATIONSHIP
Table of Contents
Body:................................................................................................................................................3
Aims and Objectives:...................................................................................................................3
Proposed Strategic Partnership:...................................................................................................3
Expected Benefits and Outcomes:...............................................................................................5
References:......................................................................................................................................7

COLLABORATIVE PARTNERSHIPS AND RELATIONSHIP
Executive Summary:
Partnerships among the organizations is a very important and interesting factor. In this report a
discussion upon the strategic partnership approach involved by the Virgin Airline Australia will
be discussed. The following report will include a discussion upon the significance and benefits of
partnerships as well as it will discuss the communication strategies of the organization.

COLLABORATIVE PARTNERSHIPS AND RELATIONSHIP
Body:
Aims and Objectives:
The present article aims to discuss the constraint and the benefits of the partnerships that
the organizations involve into. I had been working in the organization for some years now, and I
essentially have stayed in the administration department. I have seen my organization to get
involved into professional relationship and partnership with other organizations. Each of the
partnerships had determined a change within the organization, and had impacted the organization
in a number of positive and negative ways. Therefore, the aim of the following report is to
develop an understanding of the importance or the significance of strategic partnerships of an
organization with other public and private organizations. Also, to understand the
communicational strategies that the organizations undertake in order to develop a strategic
partnership with other organizations.
Therefore, the prime objective of the paper are,
 To outline the communication strategies of the organization with their key stakeholders.
 To understand the significance or the importance of strategic partnerships.
 And, to understand the benefits and the outcomes of strategic partnerships with other
public and private organizations.
Proposed Strategic Partnership:
The organization, Tas Network, involves both public private partnership and private private
partnership. Therefore the basic aim of the partnership relationships are to develop a financial
and an operational relationship with the organizations. With the public bodies, the organization
has a commercial and an equity relationship (Serrao-Neumann et al., 2015). While, the private-

COLLABORATIVE PARTNERSHIPS AND RELATIONSHIP
private partnerships are developed essentially in order to develop a partnership program due to
route management and to expand their customer base. The organization has developed a public
partnership with the University of Tasmania, and it is involved in a private relationship with the
Greening Australia. The basic approach of developing partnerships is essentially to reach to
newer markets and gain access to a wider area (Knowlton Cockett et al. 2017). The public
partnerships are also developed in order to understand the political and the legal spectrum of the
countries which will further help them to expand the business. The partnership programs that the
organization is involved also help is to involve more innovation into the process and into the
system.
However one of the most important aspects with the public private or private- private
partnership is the management of communication across the organizations. Therefore, the
organization includes five basic steps or aspects in order to ensure an effective communication
management or system with the partnered organizations.
Expected Benefits and Outcomes:
There are a number of benefits or opportunities in involving partnership relationship with
public or private organizations.
 First, a partnership determines more knowledge and expertise, to approach the market as
well as to approach the changing trends of the market.
 Secondly, it invites newer ideas and innovation into the business process thus developing
the business approach.

COLLABORATIVE PARTNERSHIPS AND RELATIONSHIP
 Third, a partnership determines development of technological development. The new
partnership may require newer ways and approaches to better the business approach,
therefore, will require development of technological approaches.
 Next, partnership creates more and newer business opportunities. It opens up new
markets for business purposes. It opens up new markets thus determining expansion of
business and employee base.
Perceived Strategic Values:
 First, the organization ensures a transparent business communication process. The
policies and the organizational processes are kept transparent to all of its partners
(Serrao-Neumann et al., 2015).
 Secondly, the organizational values of the partnered companies are respected and
maintained while being involved with a business process. Keeping an open approach and
an accepting nature helps the organizations to maintain a good business relationship
(Woolley, G., & Hay, 2013).
 Thirdly, the organization invites feed backs which further helps the organization in
managing the business dimensions that the organization aim to involve into, and increase
the flexibility of the organization, and helps in promoting the concepts (Reiter et al.,
2016).
 Next, the organization keeps a record of all the communications and uses these
experiences for future help (Spence et al. 2018).
 Lastly, the organization provides special focus and attention to the business
communications, business processes and workflows, user profiles and in the technical set
up.

COLLABORATIVE PARTNERSHIPS AND RELATIONSHIP
Key Stakeholders:
The key stakeholders of the organization, which are considered in this study are,
 As a public body, the University of Tasmania and,
 As a private body, Greening Australia.
Communication Methods:
The communication methods involved by the organization for the maintenance of the
partnership relation are,
 Face to face communication.
 Communication via online modes.
 Emailing and video conferencing.
 Creating a small base in the office premises of the partnered organizations.
Working in Public Sector in NSW:
The public partnership determines cost savings. Since the investment in the market is made
by other organizations as well, therefore, the partnership among the businesses include a cost
reduction approach. Also, the organization receives a lot of donations and investments from the
partnered organizations, which help the organization in expanding its focus areas and in
expanding the business (Reiter et al., 2016). Also, the organization involves a continuous

COLLABORATIVE PARTNERSHIPS AND RELATIONSHIP
commitment towards safety, and the innovation and the leadership programs help in meeting the
safety requirements.
Policy Requirements:
The policy propositions, which are considered in a partnership are,
o Following the governmental policies and the rules and regulations practiced by the
partnered organizations must be maintained and followed.
o The partnership acts is supposed to be followed.
o The corporate act must be maintained.
Conflict Resolutions:
Another most important aspect of partnerships is that it helps in managing the organizational
risks that re associated with business dealings, for example, in delivering tangible, long term
benefits of the Tasmanian community (Serrao-Neumann et al., 2015). With the expansion of the
business processes, the business environment becomes very complex and a good partnerships
and the leadership program that the organization involves help in managing these complex
relationships as well as in mitigating relationship helps in mitigating the organizational and the
business challenges that are associated with the business processes (Nepal, R., & Foster, 2015).
Conclusion:
However, in this notion, it is important to note, that there are potential challenges as well,
while creating a business relation with other organizations. As making a business relationship

COLLABORATIVE PARTNERSHIPS AND RELATIONSHIP
automatically includes a number of changes within the organization, therefore there are certain
potential restraining factors found among the employees towards the changes.
References:
Knowlton Cockett, P. L., Dyment, J. E., Espinet, M., & Huang, Y. (2017). School partnerships.
Nepal, R., & Foster, J. (2015). Electricity networks privatization in Australia: An overview of the
debate. Economic Analysis and Policy, 48, 12-24.
Reiter, N., Freestone, M., Young, C., Almond, E., Wicks, M., Wallace, P., ... & Kingsley, D.
(2016). An orchid conservation partnership for southeastern Australia. In 6th
International Orchid Conservation Congress (IOCC6) (p. 13).
Serrao-Neumann, S., Harman, B., Leitch, A., & Low Choy, D. (2015). Public engagement and
climate adaptation: insights from three local governments in Australia. Journal of
Environmental Planning and Management, 58(7), 1196-1216.
Spence, A., Brooks, B., Curnin, S., & Owen, C. (2018). EM exercising as a public private
partnership: a good idea or impossible dream?. In Bushfire and Natural Hazards CRC &
AFAC Conference (pp. 1-6).
Woolley, G., & Hay, I. (2013). Partnerships.