Entrepreneurship Project: Hotel Keyless Entry Product Development

This project delves into the development of a keyless entry product tailored for the hospitality industry, specifically targeting high-end hotels like Hilton. The assignment explores the application of design thinking methodology, a crucial approach for product or service development, ensuring agility and customer-centricity. The project is structured around the design thinking framework, divided into five key stages: empathize, define, ideate, prototype, and test. The empathize phase involves understanding customer needs and frustrations with existing card-based entry systems. The define stage identifies how the keyless entry tech would improve the customer experience. The ideate stage focuses on brainstorming solutions, leading to the concept of smartphone-based keyless access. The prototype stage showcases a scaled-down version of the product, illustrating information flow and system architecture. The test stage involves user interface testing and addresses any potential shortcomings. The project concludes with a discussion on how the developed product can effectively meet customer needs and enhance their overall hotel experience. The solution is available on Desklib.

P R E S E N T E D B Y …
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Keyless entry product
development.

Introduction
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The developers and the hotel enterprise are on the lookout for
ways to stay ahead of the curve (Anwar, Abidin & Hassan, 2015).
This is achieved through what the customers want now and what
they would want in the future.
In the hospitality industry there has been rapid advances
 There is more demand in the clientele and tough competition
from the innovative startup and elsewhere.
The growing need for the personalized experience is driving
hotels across the world to adapt and identify new ways to
improve their customer stay (Anwar, Abidin & Hassan, 2015).

Overview of hotel industry
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Guest are increasingly relying on the technology for
activities such as booking rooms and communication in
hotels.
There is revolution which is happening in the hotel
enterprise (Chou, 2018).
technology will revolutionize the industry through
offering customer the best experience.
It will also provide competitive edge over the other rival
companies (Richey & Klein, 2014).

Reasons why hospitality industry needs entrepreneurs
• Creates perennial pool of ideas: It all begin with just an idea, it is important to
tack away any unused idea.
• It facilitates growth: entrepreneurship help to inculcate the team an
entrepreneurial frame of the mind. This mindset leads to new ways of doing
business.
• It leads to innovations: the growth is dependent on equal partnership between
innovation and entrepreneurship.
• Solvers within the organization: the intraprenuers take risks and find ways to
accomplish organization stands and be able to gain through implementing
routines.
• Create a sense of achievement: Identifying as well as nurturing intraprenuers
benefits an organization and has a positive impact on the employees’ morale and
attitude.

Product Development
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The product development is targeting high end hotel
enterprise; Hilton Hotel’s.
The disruptive product developed will be utilized in the
organization and will help meet the customer needs more
effectively (Richey & Klein, 2014).
It will help enhance their stay and also help them feel they
have some control while at the hotel (Wilkinson & De,
2014).

Keyless entry development
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This is the technology that would be developed to
enhance the customer experience and meet their needs
effectively (McIndoe, 2013).
Hotel enterprises have been using cards to open the doors
(Wilkinson & De, 2014).
This technology has failed to satisfy the customer.
a keyless entry which would allow the guest to use their
smartphones to unlock the door.

Design Thinking
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The product will be developed using the design thinking
methodology.
Design thinking has been a method used in product or the
service development.
It would help the firm to become more agile and flexible.
It also places much interest at the heart of the client at
everything an organization does.
 The digital technology plays an important role when it
comes to making an organization to fit in the future.

Continued…
• The design thinking is usually divided in framework.
• This framework integrates the classic creativity
problem solving with art and design methodologies.
• The framework is as follows;

Continued…
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The main aspect to develop this product has been divided
into 5 stages.
These stages are examined in details on how the product
is developed until the delivery on the final product.

Empathise stage
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In this stage focus on empathic understanding of problem
the group is trying to solve.
The area of concern is how to meet the needs of the client
effectively within the hotel enterprise.
As a team engaged with the hotel owners to understand
on their experience and motivation.
We sought to find if the technology would be worthwhile.
It was observed many hotel visited are utilizing card
system.
Many highlighted that customers have been frustrated on
the card system when they failed to access their rooms.

Continued…
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This new product aims at meeting the needs of the
customers more effectively.
With this technology it will facilitate an unparallel
personalized experience.
it would customize the guest experience to each person
(Chou, 2018).
This Artificial intelligence application will also allow the
hoteliers to respond in real time.

Define
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How will the product benefit the hotel industry?
The keyless entry tech would offer the customer the best
experience.
They are utilizing their phone to gain access.
card systems are unreliable system and it could be a
common occurrence that the machine does not read the
card (Chou, 2018).
Someone could get frustrated with the swipe card system
since you have to quire exact especially when you are
swiping the card.