Marketing Mix Strategy of Collective Company Greek Yoghurt

Introduction
The report will provides an idea about the four marketing mix strategy of the Collective
Company Greek Yoghurt. The main purpose of the report is to determine the function of the four
marketing mix strategy of the Greek Yoghurt product. This four strategy influences the product
to be purchased by the consumer and by this strategy the company growth increases in the
market. With the help of this strategy the product can increases it attention towards the customer.
The product is the Collective just Greek Yoghurt which is an unsweetened Greek style yoghurt
that made in New Zealand. The product provides good source of calcium and protein with no
added sugar and nasties. The product is purely vegetarian and it is gluten free. The product
constitutes about 471kJ of energy, 5.3g of protein, and 5.7g of fat and all this quantity is present
in 100g of Greek Yoghurt. Along with this the product contain 8.7g of carbohydrates, 7.1g of
sugar 79mg of sodium and 186mg of calcium and all this are present on 100g pouch of this
Greek Yoghurt product. Although the product is gluten free and thus it attracts the consumer
attention towards the product and thus increases the business growth also. The paper provides
information on the marketing strategy of the product Greek yoghurt of “The Collective Great
Daily Company” and this strategy will help the growth of the business in the market.
Discussion
Marketing Mix of the product Collective Greek Yoghurt
Product
The product is Greek Yoghurt of the company “The Collective Great Daily" which is an
unsweetened Greek-style yoghurt (Fan, Lau, & Zhao, 2015). As it a type of convenience food
product, which is mean that customer only pay for little shopping effort to purchase. On their
mind, the brand is not so important than the product which has better quality and health benefits
for their body. For example, an image one shown that Greek yoghurt made by natural ingredients
like milk, milk powder, and stabilisers that includes natural starch and pectin and live cultures.
Besides this, the product consists of 5.7g of fat per 100gm, 7.1g of sugar per 100g and 5.3g of
protein per 100g and gluten-free all categories showed that this kind of low calories and promote
the balance of intestinal microflora will attract the consumer to buy this product from the
company. Comparing the Meadow Fresh Kalo@ Authentic Greek yoghurt packaging, the Greek
yoghurt of Collective Great Daily designed a transparent plastic box which in order to a
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customer can easier to identify the authenticity of the product. For attracting the customer, the
company used an innovative name with an adorable cow trademark. In addition, they adopted
special art font for all font of the product. This innovative idea is very attracting the younger
people customer and children. Some parents bought it because they want to entice the children to
eat healthy food with cute packaging. However, Meadow Fresh Kalo@ Authentic Greek yoghurt
packaging attracted adult rather than children. The reason forms the packaging layout likes gym
foods, which make the customer felt too classics and formal.
The main competitor of this Greek yoghurt product is the Meadow Fresh Kalo@ Authentic Greek
yoghurt. It only has three flavors, such as berries, manuka honey and passionfruit with size 160g
and 800g. According to the Collective Company who has six flavors and three different sizes
chose by multi-type customers. A variety of flavor can increase customer popularity as well as
boost sales then it influences profit of the business.
Image 1: Product details
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