Collective Strategy Development

This report explores the concept of collective strategy development in organizations, focusing on the case study of IKEA. It discusses the political, social, ethical, and operational needs for common strategies between the company and administration. It also examines the methodologies for developing collective strategies internally and externally, and the opportunities for future development of collective strategies and their impact on companies. The report emphasizes the importance of considering key stakeholders and their needs in the formation of collective strategies.

Collective Strategy Development

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
1.1 Political, social ethical and operational needs for the common strategies between
company and administration..................................................................................................3
1.2 Methodologies by which collective strategies develop internally and externally both4
Collective strategies Internally..............................................................................................5
Collective strategies externally..............................................................................................5
1.3 – opportunities for future development of collective strategies and their impact on
companies...............................................................................................................................6
2.1 define what collective strategy is and consider how it is forms components of
organization and key stakeholders..........................................................................................7
2.2 Identify policy and strategic issue which influence collective strategy...........................8
2.3 How collective strategy is influenced by various factors like political, social, economic,8
3.1 how to resolve tension between culture and ethics of stakeholders and administrations.9
3.2 How strategic intelligence is used in developing of strategy and its formation.........10
3.3 Knowledge and thinking to developing of collective strategy......................................11
4.1 difference between aims and purpose and collective strategy of organization.............12
4.2 Discuss link between aspiration of collective strategy ethical and cultural objectives of
stakeholders..........................................................................................................................13
4.3 How various approaches of strategy affects collective change......................................13
CONCLUSION..............................................................................................................................14
REFERENCES..............................................................................................................................15

INTRODUCTION
Collective strategy is the organizational attempt to manage their inter dependence by
sustaining contractual for the competitive interconnections and making the particular
endogenous social environment. Collective strategy is used by the companies to give their
effort toward the collaborating with the people and other organization. It has huge benefits to
the company, and they can take competitive advantages in the market where they are operating
their business and show their presence as an emerging brand. Every business requires different
types of strategies to grow and develop. The requirement of strategy depends nature and types of
business and market conditions. Also, it is important to identify stakeholders needs as well in
developing strategy. This is because any change in their needs impact on strategy. basically,
strategy is divided into many types that is tactic, strategic operational, etc.
This report will cover IKEA company for their case study. It is multinational group who
used to sell the ready meant assembled Furniture, home appliances, kitchen appliances goods
and services to the customers. This company has presence in all over the world and more than
400 locations. More than 210000 employees are currently working for the IKEA group and
helping them to gain success in their business (Abrosimov and Mochalkin., 2018).
This report will discuss about the collective strategy of the IKES company including the
Political , social and operational needs for the common strategies between the organization and
administration. It will also analyze and evaluate the factors which has huge influence on the
collective strategies of the company. It will also include policy and strategic issues and factors
influence like Social, cultural and religious etc. In the end of this report will lead to pro0cess
of developing and formulating the collective strategy. It will also include the Aim and objective
of this strategy and importance of support from the Stakeholders in collective strategy.
MAIN BODY
1.1 Political, social ethical and operational needs for the common strategies between company
and administration
Political, social and ethical and operational needs for the common strategies between
company and administration because both because they both are interconnected with each
other. Administration makes the polices and protect the business from the legal actions and
also help IKEA company to prevent creditors from applying for the winding up petition to
force the closest of their business (Gao., 2017).

It is necessary for the IKEA company to follow the polices related to the government.
Government taxes are one of them. It is necessary for the company pay the taxes to local
government and administration make the polices which are required in the company. The
government has imposed legislation in rewards with the employment because to which the
retailers are persuaded to provide work for the different people. Thus, the IKEA company
need to abide by this regulations and need to devise such strategies which takes into the
consideration the needs of the administration and organization as a whole.
On the basis of this there are many needs which are related to the ethical and social. It
is important for the IKEA company to fulfill, so they can take good position in the market where
they are operating their business. The Focus of the IKEA company is to remain ethical in their
business by putting the considering the needs and demand of their customers and society
including their stakeholders, The administration in turn also provide faculties to their
employees who are working in the company by running the ethical practices which are in their
interest and which can be turn to fulfill the ethical needs of the society and company. In a
result collaboration of the strategies of both company and the administration is need in order
to fulfill the companies operational activities, so they can get success in their business, and they
can able to show their presence in the international market location (Gassemi., 2019). The
operation needs of the IKEA company conclude increment in their productivity, utilization of
the organizational resources, so they can create quality product for the customers and minimal
cost etc. To get this all benefits IKEA company have to implement the cost effective
strategies in their business which can help them to save their necessary times, money and their
effort and they can take competitive advantages in the market and show their presence in the
market where they are operating their business. They are already having good reputation in the
market but by advantaging this strategy IKEA company can gain loyalty of the customers and
Clientele and hold the higher shares in the market with and competitive advantages in the
market.
1.2 Methodologies by which collective strategies develop internally and externally both
The collective strategy within the IKEA company are developed and evolved on the
basis of different factors (Lopes, Peres, Goulão, Martins and Frazão., 2020). This factors can
be both external and internal to the IKEA business. Internal practices within the company
include HRM marketing & sales and other operations. On other side external factors may

include the factors such as, Legal, political social etc. IKEA company makes
consanguineous
Decisions in regarding with the developing a business collaborating strategies. To
develop the companies collective strategies, there are some methods which can be used by the
IKEA company can use the tools like PESTEL analysis which show the external factors
impact on the IKEA company, value chain Analysis. Technology can be used to make the
collaborative strategy externally to the business.
Collective strategies Internally
Value chain analysis
General activities
Inbound Logistics - Refers to goods being obtained from the organization's suppliers and
to be used for producing the end product.
Operations – IKEA company directly collect the ready meant product, so they do not
need to convert Raw material into final good.
Outbound - They directly distribute their product to the customers in their own stores
which are located in different places (Loro, and Zeitoune., 2017).
Marketing& sales- they use social media to aware people about their product in the
market and their targets are age group between 25 and 30 or above.
Services – They provide customers service support to make customers experience
better.
Support activities
HRM – Human resources management recruit new employees, make polices, payroll in
the organization, so they can provide better workforce to IKEA.
Technology development - They have implemented new technology at their workplace
to take competitive advantages in the market.
Procurement - This department must source raw materials for the company and obtain
the best prices for doing so (Maciel, A and Fischer., 2020).
Collective strategies externally
Transaction theory - Transaction cost theory posits that the optimum organizational
structure is one that achieves economic efficiency by minimizing the costs of exchange. The

theory suggests that each type of transaction produces coordination costs of monitoring,
controlling, and managing transactions.
Principle Agency theory - This theory is used by the companies to understand their
relationship it the principles and agent. The Agent of the business represent in the particular
business transactions and it expected to represent the best interest of the principles without
regard for the their own interest.
Neo Classical theory - This is an alliterative version of the Classical theory behavior
science included into the management. This approach is related to the behavioral theory of the
company and relation with the humans (Stanger and Weber., 2018).
1.3 – opportunities for future development of collective strategies and their impact on
companies
To the purpose of enhancing the impact of the Component organizations, key
stakeholders and the administrations of the company. There are many opportunities in the future
which they need to find out for their future development in the market, and they will able to
take competitive advantages
Global expansion - IKEA company is rapidly expanding their business in the
international market and they will need the proper strategies to be developed themselves by
considering this aspect. With the expansion of the business in the international market IKEA
company have to face many challenges which can be higher competition, cultural differences
and different environment and legislation. It is necessary for the IKEA company to make proper
strategies before expanding their business in the other markets. They need to develop their
product by identify the needs and demand of the customers in the particular market where they
are thinking to expand their business and behavior of the people after using their product
which will provide them feedback, and they can bring changes in their product accordingly. This
Collective strategy can developed the opportunities in the future for the IKEA company, and
they will able to expand their business successfully, and they will able to show their presence in
the new markets and gain success (Testa and et.al., 2017).
Collaboration with the other brand - This can also be a good collective strategy for the
IKEA company to gain future opportunities in their business. IKEA is an reputed bard many
brand can be ready to collaborate with them so this can be good opportunities for the IKEA
company to expand their business more rapidly, and they can gain competitive advantages in the

market. This strategy will create opportunities in the future for the IKEA company and they
will able to enter the new markets with the string financial resources and if they will fail in the
other market then also they both the companies have to share the losses and profits both so it is
important for the IKEA company to use this future opportunities for their sustainable
development in the new market, and they will able to achieve competitive advantages in the new
market as an emerging brand (Maciel, . and Fischer, 2020)
Product development – product development is one of the best collective strategy which
can provide them competitive advantages, and they can use this strategy in the future. In this
strategy company developed their product and make their product more better which can help to
satisfy the need and demand of the customers. They can improve their product by understanding
the needs and demand of their customers and make their experience good with the IKEA
company. They can also introduce new product in the existing market where they are having
good reputation. This will increase the chances for the company to accept their product by the
customers, and they will able to gain competitive advantages in the existing market and
increase their shares in the that particular market (Lopes, Peres and Frazão, 2020). This is one
of the best collective future strategy which can be used by the IKEA company, and they can
add new product in their category otherwise they can develop their product and their services
better for their customers and satisfy their needs and their demand by providing the better
services and the better good which can create better experience for them and add some value n
their life. product development is one of the best collective strategy which can provide them
competitive advantages.
2.1 define what collective strategy is and consider how it is forms components of organization
and key stakeholders
In an organization there are various types of strategies which is formed. Basically, it is
categorized as strategic, tactical and operational. the strategy purpose is to attain aim and
objectives. But there has emerged a new concept in it which is known as collective strategy. It is
an effort or initiative by organization to manage their inter dependence by substituting
contractual for competitive inter connection and developing an endogenous social environment.
This means that to reduce dependence on suppliers or others and gain competitive advantage in
the market. Thus, they manage entire operations in such a way that it creates a social
environment that benefit both stakeholders as well as company. So, in this way goals and

objectives are attained in effective way. Furthermore, collective strategy is integration of all
other strategies (Tolo, , 2018).
Besides collective strategy forms components of stakeholders as in this suppliers,
community, management, employees, etc. all are involved. Therefore, social environment is
developed in all these areas.. Furthermore, their needs are identified and considered in forming
of strategy. Besides, a social environment specifies boundaries in which business operate. The
areas related to it is integrated and decision is taken for long term. However, to gain competitive
advantage suppliers, competitors, customers needs is analysed. Similarly, for creating a social
environment employees and society preference is included in this strategy. So, in this way all
components and stakeholders form collective strategy. Also, government, competitors etc are
included in it and their needs are specified (Worrall,. and O’Leary, 2019). In collective strategy
all aspects is considered in it. Also, internal and external situation of IKEA is identified along
with ethics, cultural and other goals. Therefore, each part of strategy is implied in varied
direction making it integrated at last. The administration in turn also provide faculties to their
employees who are working in the company by running the ethical practices which are in their
interest and which can be turn to fulfill the ethical needs of the society and company. In a
result collaboration of the strategies of both company and the administration is need in order
to fulfill the companies operational activities
2.2 Identify policy and strategic issue which influence collective strategy
Every strategy is highly influenced by certain issues and policy that exists. These issues
may exist inside or outside organisation. So, it is necessary to identify those issues so that
accordingly changes are made into it and measures are taken. Similarly, collective strategy is
also influenced by several policies and issues (Teubert, 2020). For instance healthy and safety
policy highly influence collective strategy. It is because any change in that lead to make
modification in procedure to be followed. Likewise, trade policy is influence collective strategy
as well. In this firm form process of trade is to be done in future with suppliers, so that they can
be substituted. so, it restricts way to modify trading with them and goals are developed on basis
of it. Besides that, policy of communication influence it as well. It specifies that how info is to be
communicated, stakeholders are interacted in it etc. so, it has to be changed according to
collective strategy. The new procedure or way of it is involved to be used as carrier of info.
Here, organisational culture policy also influence collective strategy. This is because policy

contain that what values and ethics are followed by firm. Then, in strategy to create a social
environment it has to be inclined with cultural policy. consequently, those policy is to be
followed in developing of strategy. So, change in policy will influence on collective strategy
as well (Heinonen, Campbell,. and Ferguson, 2019).
Additionally, there are certain strategic issues as well that influence collective strategy.
They are integrated with strategy development. Here, first issue is competitive environment.
When there is change in it then collective strategy is affected. So, any variation in it will lead to
impact on strategy developed. However, another issue is covid 19 this has directly affected on
firm revenue and growth. It has influenced on gaining competitive advantage and creating social
environment. The overall strategies are modified and focus is to sustain in market for long term.
It changed stakeholder needs and community preference as well. This Collective strategy can
developed the opportunities in the future for the IKEA company, and they will able to expand
their business successfully, and they will able to show their presence in the new markets and
gain success (Berthet, . and Hickey, , 2018)
Therefore, these all has to be analysed in depth as use of policy and strategic issue in it
affect on collective change. Also, in philosophical approach change is based on personal factors
thus no other areas are considered in it. Similarly, in organisation one change is done on
perspective of organisation. In this as well collective change is not focused. Besides,
methodological one emphasis on systematic planning that has to be effective.
2.3 How collective strategy is influenced by various factors like political, social, economic,
Every strategy is developed on basis of identifying several factors that exists outside
business. It is because any change in those factors directly impact on strategy. Similarly,
collective strategy is also influenced by several factors. For instance, any change in political
stability of nation results in change in laws and policies. So, it makes it difficult for organisation
as they also have to make change in policies. Besides, goals formed in it are modified as well.
In addition, collective strategy is dependent on global factor as well. Here, an example of Covid
19 can be taken (Galamba, . and Nielsen, 2016).
This has highly influenced on entire economy and organisation revenue. Thus, it has
influenced on collective strategy as firms operations are highly affected. Moreover, companies
are now dependent on suppliers and society. However, stakeholders needs are changed as well
and being shifted to safety. Furthermore, another factor is social and cultural factor. They are

related to society, ethics and needs of people. Due to covid 19 social and cultural factor is
transformed. It has led to shift in community needs and lifestyle of people. Thus, a new social
life is emerging that influence on collective strategy. As collective strategy engage community
needs in it so it is highly influenced due to culture as well.
Along with it, media impact also influence on collective strategy. This is because when
perspective of media is changed it led to create difference in goals. Also, as media is linked
with community that depicts its status. Alongside, to gain competitive advantage it plays vital
role in it. It can directly influence on collective strategy by presenting negative image in market.
However, media also helps in promoting strategy of firm. Besides, it is inclined with political
factor as well (Jardon, . and Pagani, 2016). Therefore, any change in political factor impact on
media.. they might not support in execution of strategy. So, it results in influencing collective
strategy. In addition to it, public interest is factor here. The covid 19 has emerged as pandemic
that has affected on public interest. The entire community and needs of people are changed. So,
there has been shift in interest of people.
3.1 how to resolve tension between culture and ethics of stakeholders and administrations
Basically, aims are developed on basis of what is future purpose of organization.
However, collective strategy is formed for particular purpose also. In developing a collective
strategy there may occurs certain issues which can directly impact on IKEA. However, as
collective strategy is inclined with community and organisation ethics thus there may be
differences in culture (Lau, Lee, and Chung,, 2019). This may create tension between different
stakeholders and making it complicated to form strategy. The tension may arise in between
culture and ethics of stakeholder. So, it is essential to solve it. For that negotiation is best way to
do it. Here stakeholder ethics are identified and their needs are listened. Then, their suggestions
needs to be taken. This will make it simple to identify difference. Moreover, another way to
resolve tension is gathering data and info. It can be analysed and then planning is done so that
stakeholder culture and ethical goals are attained.
In addition, management can consider view point of stakeholders and collective strategy
based on culture and ethics can be developed. There is option of proceeding in legal way as
well of solving tension. Here, IKEA can go to court or proceed in such a way that it does not
harm integrity of ethics of stakeholders. Also, with help of effective communication as well
issue can be resolved in it. Here, the management of IKEA can interact with stakeholders and

then find out what culture or ethics are followed and why there is issue in it. Then, it can be
resolved by giving relevant and proper solution to them (Diderich, , 2020).
3.2 How strategic intelligence is used in developing of strategy and its formation
In order to develop and form a strategy it is necessary to gather relevant and precise data and
info. This is because it enables in giving in depth info about various things. Besides, by
analyzing data it becomes easy to take decision and form strategy. Strategic intelligence plays
vital role in development of strategy. It is designed for purpose of making specific decisions for
long term and enables in support of overall firm objectives. Moreover, it predict future challenge
that can affect on operational performance as well as productivity. Alongside, to analyse info
and data future conditions are predicted and then goals and objectives are formed. furthermore,
all decisions taken are on basis of future. Thus , they are included in developing collective
strategy. Besides that, in forming of strategy, it is analysed that whether IKEA will be able to
inter dependent or not and what obstacles may occur in it. Apart from that, it is viewed that
what impact obstacles may have on operations of organization. Thus, by determining barriers
and its impact decisions are taken and then strategy is developed. There are some roles of
strategic intelligence in developing strategy. It is defined as (Granata, Da Fonseca, . and
Géraudel, , 2016)
Describing competitive environment- in this the competitive area is identified in which firm
operates. It is useful in determining trends that can occurs within industry. Hence, on basis of it
competitive environment is evaluated. Also, drives and factors are identified that can bring shift
in competition.
Predict future environment - SI enables in forecasting that how might competitive environment
in future might be. Thus, company gets insight where they might be in future. So, on basis of it
scenario planning is done which acts as means to support organization planning and operations.
Hence, in advance decision are taken and collective strategy is formed.
Challenge assumptions – SI allows management to find out what might be changes that can
occurs in several areas such as political, social, economic, etc. that can affect on strategic
thinking. Then, accordingly goals are formed and decision are taken on basis of it.
Evaluating company weaknesses, opportunities and threats- SI is used in analyzing future
threats and opportunities in market. So, an assessment is made on basis of market conditions
that collective strategy is suitable in created a social environment or not.

To adjust strategy with change in competitive environment when a strategy is formed then there
are various stages in to execute (Gao, 2017). The first is when competitors begin to sense and
react to the collective strategy salient features. So, in this strategic intelligence is used to
evaluate how competitor is responding to it and is there need to make some changes in decision
or not.
When the strategy is not sustainable – Once strategy is implemented and it has passed the initial
phases, it is important that an ongoing reporting and collection program be established to
monitor the competitors actions.
All these strategic intelligence support in strategic management activities. During
environment analysis SI assess competitive environment. Similarly, during strategy formation SI
assists in decision making by doing forecasts about the competitive environment and by
challenging underlying assumptions. During evaluation and control of the actual strategy, the
role of SI is to determine when collective strategy is no longer sustainable and to support any
other activities (Deneulin,. and Clausen, 2019).
3.3 Knowledge and thinking to developing of collective strategy
As discussed above strategic intelligence plays crucial role in forming of collective
strategy. It provides an strategic direction and data to make decisions and implement it. So, in
similar way, original knowledge and thinking is also useful in forming of collective strategy.
For developing strategy it is necessary to have precise and relevant data and info. This helps in
analysing entire situation and then finding out weak areas. Furthermore, original knowledge
consists of info that is what is present situation within firm. It gives insight about current
strategies, competitive environment, how well business relies on supplier, community, etc. thus,
these all knowledge is gathered and then analysed. Apart from it, knowledge also consists of
goals and objectives. Therefore, it provides a framework to develop a collective strategy.
Moreover, numeric data and facts and figures are also included in original knowledge. Hence, it
is analysed and managers think that what needs to be inclined in collective strategy.
Henceforth, an evaluation is done of company weaknesses, opportunities and threats- SI is
used in analyzing future threats and opportunities in market. So, an assessment is made on basis
of market conditions that collective strategy is suitable in created a social environment or not.
(Berg, , Cloutier, and Bröring, 2018) In addition to it, current competitive advantage is
analysed as well in it. This shows that what changes are to be required in future decision and

then accordingly goals are formed. Usually, collective strategy is developed for long term. In
this experience of managers is also considered as knowledge in it. In order to develop and form a
strategy it is necessary to gather relevant and precise data and info. This is because it enables in
giving in depth info about various things. Besides, by analyzing data it becomes easy to take
decision and form strategy.
4.1 difference between aims and purpose and collective strategy of organization
An organization is having its own specific aims and objectives that they want to achieve.
These objectives are both short and long term and is dependent on mission and vision of
business. Moreover, purpose of individual organization varies from one to another. Basically,
aims are developed on basis of what is future purpose of organization. However, collective
strategy is formed for particular purpose also (Abrosimov. and Mochalkin, 2018). But it is
analysed that there is difference between purpose of organization and collective strategy. This is
described as below
Organization aims and purpose is formed on basis of its mission and vision. Also, basic
aim is to earn profit and gain competitive advantage in market. Besides, aim depends on nature
and scope of organization and its mission and vision. In addition to it, purpose and aims may
change according to market situation and needs of stakeholders. For that new strategies are
developed and executed. Generally, purpose of organization is for both short and long term. It
changes with change in strategy. In this there is nothing mentioned about creating a social
environment. This entirely depends on what are management goals. So, even in short terms aims
can change. Also, in this aims formed is considered of organization. This means it does not
focus on stakeholder. even when market condition varies the strategy to attain purpose is
modified but not the aims. This is not based on future prediction but rather market
competitiveness and environment. Here, purpose is based only on original knowledge and
information of organization (Maciel, . and Fischer, 2020).
But on other hand, in collective strategy those aims and purpose varies from individual
organization. This is because it is developed for various purpose such as increasing operational
efficiency, gain competitive advantage, create social environment etc. thus, it is a collective
attempt to sustain in market for long term. Here, the collective strategy does not depend on one
particular aim. Along with it, strategy purpose is defined for long term rather than short term.
Also, it is not based on mission or vision but to bring in all stakeholder and components

together and manage their inter dependence. Usually, aim of strategy is to manage all
stakeholder together so that they are dependent on one another. Alongside, in order to attain aim
and purpose there is a common strategy which is followed. henceforth, they are formed by
analyzing future prediction and taking strategic decisions. The aim and purpose of collective
strategy changes with change in future conditions. In this it is stated that what modification is to
be done in strategy and how it will be beneficial. The purpose is not to grow and expand but to
create a social environment. However, the base of purpose of these strategies is same for all
organization. Besides, aim in this is formed on future predictions. In this strategic intelligence is
used within purpose (Lopes, Peres and Frazão, 2020).
4.2 Discuss link between aspiration of collective strategy ethical and cultural objectives of
stakeholders
In collective strategy it is included about its aims and purpose. Also, there are different
aspirations as well on basis of which strategy is formed. thus, there is link between organization
ethical and cultural objectives with aspiration of strategy. Basically, there are 3 aspirations of it
that is ansoff matrix, organization behavior and strategic reference point theory. So, these all are
interlinked with each other. Thus, when ansoff matrix is applied it changes entire behavior of
organization. There is a complete new social environment created. It leads to apply of theory of
behavior that is related to organization. So, here, new ethics and cultural objectives are formed.
besides, objectives related to operations are modified as well. The main purpose is to gain
competitive advantage via achieving of operational objectives. Hence, when efficiency of all
stakeholders in increased this leads to aspiring of strategy.
In similar way, there is link between strategic reference point theory and ethical
objectives. Here, they are formed on basis of what strategy is to be followed. this is linked to
operational objectives. Alongside, another aspiration is to create a social environment. Here, it is
linked to cultural and ethical objectives. This enables in fulfilling community needs as changes
are done in it. Hence, this allows in providing a direction to understand what stakeholder needs
are and how it can be fulfilled with help of collective strategy.
Likewise, ethics of IKEA is inclined in it as there is need to operate in ethical way within
community by fulfilling their goals (Heinonen, Campbell,. and Ferguson, 2019).

4.3 How various approaches of strategy affects collective change
There are various types of approaches that are followed in order to develop strategy. It
provides a framework on how strategy is to be formed and implemented. Besides that, the use of
approaches affects on collective change and IKEA. However, there are three types of
approaches which is being utilised in it. It is explained as below
Philosophical approach – it is an approach which state that on basis of one’s personal view the
nature of organisation strategy is developed. It means that strategy is based on reason,
experience, etc and can be influenced with numerous factors. So, when there is change in
personal factor it can highly impact on strategy. In this goals and objective formed are changed.
Here, personal factor are perception, vision, etc. thus, entire strategy is based on philosophy.
Moreover, it affect on organisation as strategy is changed. Likewise, collective change is
impacted due to it (Berthet, . and Hickey, , 2018).
Organisational approach- in this approach the main thing is strategy is broken down into
different activities and then overall goals and objectives are attained. Thus, strategy is developed
on basis of entire aims and objectives. Thus, it is directly related to strategy which makes it easy
evaluate what things are to be done and how. Hence, it affect on IKEA and collective change.
This is because if overall strategy is modified then it is difficult to make collective change. As
the approach is entirely based on strategy thus various tasks are to be done in it. The strategy is
based on different operations. For each one there is break down of strategy in it. Hence, this
affect on collective change as there is no proper integration of all strategy in it.
Methodological- as name depicts it state that the approach followed is developing strategy in
systematic way. So, here, strategic planning or management is applied. It is procedures by which
an organization defines its current status, opportunities, long-term goals, and the strategies for
which to achieve them. The aim is to force a look into the future, and, therefore, provides
an opportunity to influence the future, to provide better awareness of needs and environment
and to help define and focus on the objectives of the organization; to provide a sense of
direction, continuity, and effective leadership and to incline everyone into the system and
provides standards of accountability for people and allocated resources. The techniques to be
used is not perceived as a systematic procedure but is continuously repeatable and depends on
the characteristics of individual case. So, it affect on IKEA as there are to be change in goals of
collective change. in this strategic management concept is not followed. There need to make

change in leadership style, direction, resource, etc where all things required different aspect.
Apart from it, many factors are considered here in it that affect on organisation. So, these are
ignored in strategic management. Besides, plans may be developed for short term (Galamba, .
and Nielsen, 2016).
Therefore, these all has to be analysed in depth as use of approach in it affect on
collective change. Also, in philosophical approach change is based on personal factors thus no
other areas are considered in it. Similarly, in organisation one change is done on perspective of
organisation. In this as well collective change is not focused. Besides, methodological one
emphasis on systematic planning that has to be effective.
CONCLUSION
Hereby, it is concluded that collective strategy is an effort by organization to manage their
inter dependence by substituting contractual for competitive inter connection and developing an
endogenous social environment. Likewise, IKEA also developed this strategy that focused on
how gaining competitive advantage by reducing dependence on suppliers and inter depending. It
is necessary for the IKEA company to follow the polices related to the government. So, taxes
are one of them. The collective strategy within the IKEA company are developed and evolved
on the basis of different factors. Internal practices include HRM marketing & sales and other
operations and external factors such as, Legal, political social etc. There are many opportunities
for their future development like global expansion, product development, and others. collective
strategy is also influenced by several policies and issues like health and safety, social issue, etc.
along with different factors as well that are political, global, media impact and many others.
Strategic intelligence plays vital role in development of strategy. It is designed for purpose of
making specific decisions for long term and enables in support of overall firm objectives. It is
also summarized that original knowledge consists of info about current strategies, competitive
environment , etc. there is difference between purpose of organization and collective strategy. In
organisation it depends on nature and scope of organization and its mission and vision whereas
it is developed for various purpose such as increasing operational efficiency, gain competitive
advantage, create social environment. Also, organization purpose is developed for both short and
long term while in collective strategy purpose is defined for long term rather than short term.
There are several approaches of strategy like Philosophical approach which state that on basis of
one’s personal view the nature of organisation strategy is developed, in organisational approach

strategy is broken down into different activities and then overall goals and objectives are attained
and in methodological one strategy is developed with help of strategic planning or management
is applied.

REFERENCES
Books and journal
Gassemi, K., 2019. Collective Strategy Formulation: An Experimental Research Assessing the
Positive Impact of Group Decision Support System on Work Group. International Review
of Management and Marketing. 9(5). pp.150-157.
Lopes, L., Peres, M., Goulão, M., Martins, L. and Frazão, I., 2020. Portugal Mineral Resources
Cluster: Collective Strategy for Sectoral Recognition and Sustainable Development.
In Key Engineering Materials (Vol. 848, pp. 101-108). Trans Tech Publications Ltd.
Loro, M.M. and Zeitoune, R. C. G., 2017. Collective strategy for facing occupational risks of a
nursing team. Revista da Escola de Enfermagem da USP.51.
Maciel, A. F. and Fischer, E., 2020. Collaborative market driving: How peer firms can develop
markets through collective action. Journal of Marketing, p.0022242920917982.
Stanger, L. and Weber, L., 2018. The Definitive Guide to Addiction Interventions: A Collective
Strategy. Routledge.
Testa, F. and et.al., 2017. Removing obstacles to the implementation of LCA among SMEs: A
collective strategy for exploiting recycled wool. Journal of Cleaner Production.156.
pp.923-931.
Maciel, A.F. and Fischer, E., 2020. Collaborative market driving: How peer firms can develop
markets through collective action. Journal of Marketing, p.0022242920917982.
Lopes, L., Peres, M. and Frazão, I., 2020. Portugal Mineral Resources Cluster: Collective
Strategy for Sectoral Recognition and Sustainable Development. In Key Engineering
Materials (Vol. 848, pp. 101-108). Trans Tech Publications Ltd.
Diderich, C., 2020. Gaining a Collective Understanding of the Strategy Development Challenge.
In Design Thinking for Strategy (pp. 49-62). Springer, Cham.
Granata, J., Da Fonseca, M.C. and Géraudel, M., 2016. The dynamic of SMEs collective strategy:
the case of Pic Saint-Loup winemakers. HAL.
Deneulin, S. and Clausen, J., 2019. Collective Choice and Social Welfare by Amartya Sen: A
review essay with reference to development in Peru. Development Policy Review, 37(4),
pp.564-578.
Berg, S., Cloutier, L.M. and Bröring, S., 2018. Collective stakeholder representations and
perceptions of drivers of novel biomass-based value chains. Journal of Cleaner
Production, 200, pp.231-241.
Tolo, E.Y.S., 2018. Collective land certification policy as an alternative to land conflict
resolution and rural development in Flores, Indonesia. Bisnis&Birokrasi Journal, 23(2).
Heinonen, K., Campbell, C. and Ferguson, S.L., 2019. Strategies for creating value through
individual and collective customer experiences. Business Horizons, 62(1), pp.95-104.
Berthet, E.T. and Hickey, G.M., 2018. Organizing collective innovation in support of sustainable
agro-ecosystems: The role of network management. Agricultural Systems, 165, pp.44-54.
Galamba, K.R. and Nielsen, S.B., 2016. Towards sustainable public FM: collective building of
capabilities. Facilities.
Jardon, C.M. and Pagani, R.N., 2016. Is collective efficiency in subsistence clusters a growth
strategy? The case of the wood industry in Oberá, Argentina. International Journal of
Emerging Markets, 11(2), pp.232-255.
Lau, K.W., Lee, P.Y. and Chung, Y.Y., 2019. A collective organizational learning model for
organizational development. Leadership & Organization Development Journal.

Landry, S., Collie-Akers, V. and Abresch, C., 2020. Assessing the Development of Collective
Impact Initiatives Addressing Maternal and Child Health. Maternal and Child Health
Journal, pp.1-7.
Worrall, R. and O’Leary, F., 2019. Towards greater collective impact: Developing the
collaborative capability of the local community development committees
(LCDCs). Administration, 67(1), pp.73-83.
Teubert, U., 2020. Thinking methods as a lever to develop collective intelligence. Journal of
Intelligence Studies in Business, 10(2)
Gao, J., 2017, December. Maximizing the collective learning effects in regional economic
development. In 2017 14th International Computer Conference on Wavelet Active Media
Technology and Information Processing (ICCWAMTIP) (pp. 337-341). IEEE.
Abrosimov, V. and Mochalkin, A., 2018, February. Collective Behavior Strategy Development
Based On Friendship of Robots. In Proceedings of the 2018 4th International Conference
on Mechatronics and Robotics Engineering (pp. 38-42).