Coming together for a noble cause: Charity programme for typhoon victims in Philippines

This document discusses a charity programme designed to help typhoon victims in the Philippines. It explores the logical, emotional, and ethical basis of the programme and highlights the importance of Canadian business houses contributing to the cause. The target audience for donations is identified as multinational corporations with manufacturing bases in the Philippines.

‘Coming together for a noble cause’
Findings
Over 60% of the typhoons develop in the Pacific Ring of Fire, thus making the island nations locate therein
prone to typhoons, claiming lives and causing a great deal of destruction to property and natural resources.
Philippines is one such nation which is vulnerable to typhoons (Andriof & McIntosh, 2017). The most devastating
typhoon of the decade, Haiyan had occurred in the year 2013 which had rendered the country helpless (Andriof &
McIntosh, 2017). It is an annual affair and multiple typhoons hit the country each year. Philippines being an
empoverished nation merits aid not only to battle the destruction post the onslaught of typhoons but also to develop
safety mechanisms to be resilient from a logical, emotional and ethical perspective. Hence, a charity programme
intending to persuade the Canadian business houses having their manufacturing units in Philippines to donate has
been designed to reach out to the needy ones ravaged by the annual typhoons. In the process of helping the nation,
the business houses shall also be undertaking its corporate social responsibility. On witnessing Canada extending a
helping hand, other developed nations are expected to follow suit (Holden & Marshall, 2018). The Canadian
business houses having their manufacturing units in Philippines are thus being expected to help with financial
requisites as well as with logistical support to help the distressed out in times of calamities and also to help them
deal with the onslaught of typhoon in an effective way.
Relevance of the slogan to the charity programme
‘Coming together for a noble cause’, has been chosen as the slogan for exemplifying the charity
programme. The slogan is inspired by the social, economic and political ideology of globalization which supports
the pooling in of the resources from the developed parts of the world to cause of benefitting the underdeveloped
nations. Development need not always be quantified in economic and infrastructural terms, but also in ethical and
moral terms. Canadian business houses being the champions of globalization is thus expected to fulfill their moral
responsibilities which they owe to Philippines (Dion, 2017).
Logical, Emotional and Ethical basis of the charity programme
Logically, the Canadian business houses having their manufacturing units in Philippines must realize that a
loss to the nation’s resources is also a loss to the business prospects and facilities. Natural calamities are as much
likely to hamper the business proceedings as much it is likely to cause destruction to life and property of the
indigenous people of the nation (Andriof & McIntosh, 2017).
Emotionally, the business houses should stand by the employees of their manufacturing units in times of
their distress as the common people of Philippines are highly dependent on foreign sources for their survival. It is a
part of the social responsibility of the foreign corporate set ups (Takahashi, Tandoc & Carmichael, 2015).
Ethically, the Canadian business houses should realize that they must fulfill their duties against the amount
of economic remunerations they earn from Philippines (Dion, 2017).
Thus the strategy that has been chosen to ensure that enough donations is provided to tackle with the
disaster is that of appealing to the logos of the multinational companies who are working in the region of
Philippines. Such a strategy has been deemed essential because the multinational who have established their
manufacturing units in Philippines have heavily invested in the economy of the country. Any occurrence of disaster
would indicate a decrease in the consumer market, thereby harming the economy. As a result, if the multinational
companies can be appealed to in a logical manner, they can become the main stakeholders in the provision of
donations (Andriof & McIntosh, 2017).
Target Audience most likely to donate
The most likely ones to donate for the cause are the Multi-National Corporations having their
manufacturing bases in Philippines. Besides the logical, emotional and ethical justifications, the economic reasons
are also equally, in fact more important. Philippines being a poor nation should be benefitting from the plentifulness
of the foreign business houses functioning there (Dion, 2017). There are at around 6 Canadian companies having
their manufacturing units in Philippines and each of their annual revenue collection from the island country ranges
between 6 to 10 billion US Dollars (Andriof & McIntosh, 2017). Hence they are earning quite a good amount of

revenue and they have a corporate social responsibility towards the nation which they must fulfill by donating to the
cause of charity aimed at helping out the typhoon victims.
Conclusion
It is thus a matter of duty and responsibility for the business houses to live up to the motto of the charity
programme, that is of ‘Coming together for a noble cause’.

References
Andriof, J., & McIntosh, M. (2017). Integrity and mindfulness: foundations of corporate citizenship. In Perspectives
on Corporate Citizenship (pp. 26-38). Routledge.
Dion, M. (2017). Corporate citizenship as an ethic of care: corporate values, codes of ethics and global governance.
In Perspectives on corporate citizenship (pp. 118-138). Routledge.
Holden, W. N., & Marshall, S. J. (2018). Climate Change and Typhoons in the Philippines: Extreme Weather Events
in the Anthropocene. In Integrating Disaster Science and Management (pp. 407-421).
Takahashi, B., Tandoc Jr, E. C., & Carmichael, C. (2015). Communicating on Twitter during a disaster: An analysis
of tweets during Typhoon Haiyan in the Philippines. Computers in Human Behavior, 50, 392-398.