This paper analyses the monetary value of contract cheating to the different parties who play a role in the contract cheating process. The main analysis is based on a corpus consisting of 14,438 identified attempts to cheat. The corpus was collected between March 2005 and July 2012. The paper identifies several such parties and gives examples of the monetary value of contract cheating to each of them. Most notably this includes the contractors who bid for the opportunity to produce work on behalf of the students. Further, the paper identifies the role of intermediary contractors. These are people who post assignment requests on agency sites but who are not themselves students. The paper concludes by presenting the changing trends in contract cheating that the authors have observed since they started working against this form of academic misconduct in 2005. Finally, recommendations for academics towards dealing with the issues posed by contract cheating are provided.