Industry Project Report on Commercial Cleaning Companies

This report provides an overview of the commercial cleaning industry, SWOT and PESTLE analysis, organizational background, research methodology, and findings. It also includes statistical analysis and recommendations to mitigate issues faced by cleaning companies.

Running head: PROJECT INDUSTRY REPORT
Industry Project
Name of the Student: Raghav Gupta
Student ID: 2181805
Major: Accounting
Supervisor Name: Dr. Tahir Suleman
Date of submission: 2/10/2018
Author Note:

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Table of Contents
Executive Summary.........................................................................................................................5
Industry Background.......................................................................................................................6
Changes in the Market.....................................................................................................................7
SWOT Analysis of the Cleaning Companies..............................................................................8
PESTLE Analysis of the Cleaning Companies.........................................................................10
Organization Background..........................................................................................................11
Issues Problems in the organization..........................................................................................13
Research Motivations................................................................................................................14
Interest of the Research.............................................................................................................14
Challenges of the Research........................................................................................................15
Learning from the Research.......................................................................................................15
Research Objectives...................................................................................................................16
Research Questions....................................................................................................................17
In-depth Discussion of Relevant Theories.....................................................................................17
Current Trends in Research Topic.............................................................................................21
Research Methodology..................................................................................................................24
Research Philosophy..................................................................................................................24
Justification for the use of Research Philosophy.......................................................................25

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Research Approach....................................................................................................................25
Justification for the use of Research Approach.........................................................................26
Research Design........................................................................................................................27
Justification for the use of Research Design..............................................................................27
Sampling Technique..................................................................................................................28
Justification for the use of Sampling Technique.......................................................................28
Sample Size...............................................................................................................................29
Statistical Analysis.....................................................................................................................29
Justification for the use of Statistical Analysis..........................................................................30
Ethical Considerations...............................................................................................................31
Conclusions................................................................................................................................31
Analysis/Discussions.....................................................................................................................31
Figure 1: Issues Related to Commercial Cleaning Companies.................................................32
Figure 2: Pie chart on the percentage of people believing.........................................................33
Figure 3: Employee Satisfaction Levels....................................................................................34
Figure 4: Use of Modern Technologies.....................................................................................35
Figure 5: Is Internal Communication Sufficient........................................................................36
Figure 6: Achievement of Competitive Edge in the market......................................................37
Figure 7: Mitigating the issues..................................................................................................38
Findings/Result..............................................................................................................................38

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Limitations of the Research...........................................................................................................39
Recommendations..........................................................................................................................40
Conclusion.....................................................................................................................................41
References......................................................................................................................................42
Appendix........................................................................................................................................45
Appendix 1.................................................................................................................................45
Questionnaire.............................................................................................................................45

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PROJECT INDUSTRY REPORT
Executive Summary
The following report is based on the identification of issues that are faced by the Commercial
Cleaning Companies. The report starts with the overview of the industry and the internal and
external analysis of the industry in general. The analysis at the beginning provides a compact and
clear picture of the Commercial Cleaning Companies and their ways and mode of operations.
The following report thus proceeds with the organizational analysis and background and
proceeds to the purpose of the research and also the main research questions that have been
identified in the following research. The review part of the following chapter has highlighted the
in depth discussions of the theories and has analyzed the studies related to the following subject.
The methodology part of the chapter has shown the use of the different methodological tools and
the research methods that have been used in the research. Apart from the discussion of the
methods and the tools a powerful justification regarding the selection of the tools and their
suitability for the particular research has been provided. The analysis chapter has provided a
statistical calculation based on pie charts and graphs. The pie charts and the graphs have been
essential to determine the responses of the participants of the research. The results chapter
follows the analysis chapter. The researcher has also provided the limitations chapter where the
limitations regarding the research have been provided. The report ends with the conclusion and
the recommendation part where a short summary of all the chapters and the ways to mitigate the
issues related to the commercial cleaning companies have been provided.

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Industry Background
Commercial Cleaning can be referred to as the process by which the Company earns
revenue by means of earning commercial contracts by the companies or the households. The
marketing of the companies is generally carried out by means of the presence of professional
sales force and different types of individual advertisement campaigns that are attractive and
easily recognizable in nature. This particular kind of cleaning can be found in different large
towns, cities and basically in areas with higher concentration of affluent regions. These
companies typically market their services by means of professional sales force, websites and
online advertisements in social media and by many other such innovative processes. The
cleaning service companies are one of the most overwhelmed with the presence of intense rivalry
and competition. The cleaning companies generally falls under the list of some of the most
profitable companies and therefore the margin of error for such kind of companies is generally
very small in nature. The premises that are used for commercial cleaning purposes include the
likes of the;
a. Shops
b. Restaurants
c. Offices
d. Showrooms
e. Medical Facilities
f. Factories
g. Showrooms
h. Schools

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i. Government Offices
j. Airports
k. Railway Stations
l. Bus Premises and many more as such
Changes in the Market
The passage of time had led to the evolution in the market and different kind of changes
in the cleaning industry. A competitive analysis can bring out different kind of facts like that of
the need of a greener and a much environmental friendly technology has been driving Crest
Cleaning private limited towards the adaption of a number of different technologically advanced
process and machineries of the company. The management of the company has been enhancing
and strengthening the promotion of the business as eco friendly and green ones which will also
help in gaining a strategical competitive advantage in the market. The fact of Crest Cleaning
company being the largest Cleaning Company of New Zealand is mainly due to the
transformation of the company to a green company that have its head held high above the other
companies in the cleaning industry of New Zealand.

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SWOT Analysis of the Cleaning Companies
STRENGTHS OPPORTUNITIES
 Cleaning Companies have their sights
set on the residential sector as well as
the official sectors
 Incredible expertise and experience of
the workforce
 Use of the latest technologies and
machineries
 Extensive and rigorous training
programs
 Room for success is vast for the
company
 Expansion plans outside New Zealand
 Recruitment of new and experienced
employees
 Presence of proper business philosophy
WEAKNESSESS THREATS
 Lack of Expansion outside the country
 Limited number of employees
 The failure to strike crucial deals with
other cleaning companies
 Growth and establishment of new and
modern cleaning firms
 Absence of proper strategic plans for
the future
 Absence of contingency plans
A. Strengths- The commercial cleaning companies have basically their sights set on the
residential and official sectors of the country. This is because both these two sectors
generally provide the largest employment or work for the companies. This is the most
important sector in the working of the following kind of businesses. The incredible
expertise and the experience of the people who work in the following sector are an asset
to the cleaning companies. These people have an extensive knowledge on the different
factors, elements and the technologies involved in the sector. Therefore the use of the
current technologies and the latest machineries are important for the business sector. The
cleaning sector involves physical work and thus needs extensive training to make the

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people of the industry self sufficient and skilled enough to easily handle the situations
arising out of the cleaning services.
B. Weaknesses- Most of the cleaning companies have the same kind of problem which is the
failure of the management to expand outside the country. Less chances of expansion
outside the country will lead to less revenue and less chances of income generation as
well as generation of less profit. Apart from this there is also another main problem
which is the failure of the companies to strike crucial deals or agreements with the other
companies working and providing services in the same sector. This will lead to increased
competition in the market and segmentation of the client base in the market and then
ultimately lead to the production of less revenue for the companies.
C. Opportunities- The room for success of the companies in the commercial cleaning sector
is generally vast in nature. The vastness of the need for the services is one of the main
opportunities for the cleaning companies. The increase in the number of offices and the
increase in the demand for commercial cleaning services in the modern households is
surely one of the most important opportunities that is needed for the success of the
organization. Apart from this the presence of a proper kind of business philosophy and
the recruitment of new and experienced employees in the organization is other
opportunities that present equal scope to the organizations. The organizations can also
consider expansion plans outside the areas of their operation to garner more profit in the
business.
D. Threats- The traditional business firms dealing with commercial cleaning are finding it
difficult to cope up with the new organizations in the market as the lack of expansion
policies and lack of proper funding of the business has led to the increase in the

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vulnerability of the organization. The large scale vulnerability is one of the main threats
to the sustainability of the old cleaning firms in the market. Apart from this the absence
of proper strategic and contingency firms for the future are serious threats and poses
grave risk to the success of the organizations in the market.
PESTLE Analysis of the Cleaning Companies
1. Political- The political situations of the business organizations are generally measured by
the way or the amount by which the organizations abide by the rules and regulations
formulated by the government of the country. The guidance formulated by the
government of the countries where the organizations operate are utmost important in the
success of the business in the country.
2. Economical- The stable and healthy economy of the country where the companies
operates helps to maintain the prosperity of the business. It is also equally important to
predict the future prospects of the country. The following prosperity within the industry
provides the country with the necessary clients for the commercial cleaning purposes.
3. Social- The social obligation towards the clients of the industry is the main resource or
asset of the company. It is important for the business to ensure their dedication to a
quality and genuine service to provide the best solution to the cleaning needs in the
different places of public as well as personal interest. This includes the likes of the
hospitals, charitable institutions, health centers, offices, houses, restaurants and many
more as such. Apart from this the company also recruits people from various cultural
backgrounds and maintains a friendly workplace. This helps them to be a much better
equipped social company.

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4. Technological- The technological advances in the globalized world have reached out the
cleaning industry and Crest Clean private Limited has not moved away from adapting the
new and latest technologies that helps the industry to be one of the top rated cleaning
companies of New Zealand. The employees are equipped with the latest machineries that
have auto clean functions which helps them to maintain these machines easily. The use of
the advanced technology helps the company to serve their clients and other customers in
a much better and efficient way.
5. Environmental- The cleaning company earlier had faced complains regarding the
dumping of the wastes in different areas which used to be the cause of pollution.
However, the management has constructed some pivotal dumping points for these wastes
in different strategic locations in New Zealand cities to avoid pollution and attain the
status of a green cleaning company.
6. Legal- The legal rules and regulations must be obliged and maintained by the
management of the company according to the rules and policies framed by the New
Zealand Government. The management of the company must also keep a strict tab on the
employment laws to ensure the ethical and transparent practices in the business.
Organization Background
Crest Clean Company is one of the largest professional cleaning companies based in New
Zealand and operates its business in urban centers of New Zealand only. The presence of the
company in the New Zealand market for more than 20 years itself speaks volume about the wide
range of experience and customer base that the company possesses. The company employs a
large number of people who are then formally trained by the management to ensure perfection in
the cleaning of different items or at different areas. As mentioned earlier the company has its

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operations based in a number of different areas like hotels, hospitals, health centers, NGO’s,
houses, lounges, clubs, railway stations, airports, showrooms, factories, bus premises and many
more as such. The large range of services provided to such wide variety of sources requires a
vast experience similar to the one mentioned here. The company has a total of 1700 employees
and an approximate number of 4500 clients in New Zealand. This client includes both personal
and professional clients. The personal clients generally uses the service of the company for
cleaning the house while the professional clients like the hospitals, schools, colleges, offices and
railway stations are considered to be the professional clients. The management of these clients
appoints the company or gives a contract to the company to clean the specific areas within a
certain time limit. A specific business pact is signed in between the two parties after which the
work is commenced. The study has proved that the management of the company has used all the
different elements in a proper and efficient manner to ensure the success of the organization in
the markets of New Zealand. The main reason for the huge popularity of the business is the use
of the latest, innovative and the most efficient and effective technology to provide services to the
clients of the organization. As mentioned earlier the company has a reputation of being a
culturally sound organization because of its policy to employ people from different cultural
backgrounds and ensure the presence of a sound cultural workforce within the organization.
The management of the company also has the reputation to select the employees and
managers by thoroughly scrutinizing them according to the guidelines and policies of the
organization and also verifying whether the person has a criminal background or not. The main
reason for the huge popularity of Crest Cleaning Private Limited is the fact that it uses the latest
and most innovative cleaning methods and also trains its employees according to the latest
methods. The maintenance of such an efficient and effective method helps the organization to

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maintain a competitive advantage in the New Zealand market. The management of the company
along with the shareholders of the company discusses regularly on the strategies and
performance of the company and also monitors the performances of the employees on a regular
basis. The marketing experts are appointed by the company on the basis of their experience in
the market. the organization also maintains a small bunch of experienced IT team who handles
the online and social presence of the organization.
Issues Problems in the organization
Many issues are present in each of the companies irrespective of their size and structure.
The presence of the issues in the company tends to affect the growth of the business organization
and have a huge impact on the quality and services provided by the organization to its clients.
The shortage of staffs is one of the main problems that need to be addressed by the management
of the company. The increase in the demand for the commercial cleaning in New Zealand and
the providence of adequate staffs for the same has not been matched accordingly and the ratio
has often been 3:1. This adequate shortage of staffs and the reluctance of the company to appoint
new staffs is a main problem. This needs to be addressed immediately to manage the different
needs of the customers. The avoidance of these issues can lead to the competitive advantage for
the other similar firms present in the industry. The sourcing of new service providers and the
time and energy that is lost to search for them is another main issue faced by the company. The
development of the business and steady changes in the market are some other problems faced by
the organization accordingly. The absence of a proper ides among the people to perform jobs in a
steady manner and maintain high quality accounts have led to the increase in the problems of the
business organization in new Zealand.

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The absence of a proper idea on the identification and implementation of changes
according to the market demands and also the absence of the idea among the people to
implement changes by searching search engines like Google, Yahoo and Bing has been creating
several problems to the success of the industry. The aggressive hiring in the last few years by the
management of the business has resulted in some problems. The management team could not
follow all the policies and rules during the hiring process due to the emergency of the situation to
ensure the presence of their superior competitive advantage in the market. This has led to the
recruitment of some incompetent employees whose performance has been below par the
standards maintained by the organization. Apart from this the increasing competition in the urban
centers of the country has been a threat to the company for a long time. The passage of time is
giving rise to new and latest technologically advanced companies who are throwing a tough
challenge to Crest clean Private Limited. The innovative strategies and sometimes better
cleaning services make it difficult for the organization to attract customers. The company must
face such issues in a sporting and competitive manner and come out with even more better
technologies to be the very best in the business. Lastly the wages and benefits of the employees
are a great concern for the organization. The wages and benefits that are provided to the
employees by the organization must be maintained according to the rules and the regulations of
the country to ensure no problems. However, in some cases issues regarding wage discrepancy
might seem to disable the organizational performance.
Research Motivations
The research motivation generally includes the interest, challenges, learning and purpose
of the research. All of the different elements combined together properly can be termed as the
creative flow within the research.

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Interest of the Research
The research focuses on something totally new and unexplored in the past. The research
on the identification of the different problems and issues in the cleaning company is totally a new
topic. Apart from this the readers will also be able to get a generalized version of the
organization and the industry. The research will thus garner serious interest from different fields
and will thus have a great importance to the researcher as well as the organization.
Challenges of the Research
A number of different challenges exist in the commercial cleaning industry which aims to
disrupt the normal services of the company. As mentioned earlier the problem with the absence
of staffs, the presence of new companies offering latest and innovative technologies to clean,
absence of ideas on the identification of the demands of the clients and the absence of a proper
sourcing method to identify the service providers of the company are the main types of the
challenges faced in the industry. These challenges are quite sensitive as they seem to disrupt the
proper functioning of the company and lead to losses. Another main challenge for the researcher
will be ensuring the completion of the research by the use of the different types of the elements
and features related to the cleaning industry.
Learning from the Research
The research will help the readers to get a detailed idea of the cleaning industry or to be
more specific the commercial cleaning industry present in New Zealand. The researcher who has
formulated the report has used the example of Crest cleaning Private Limited which is a similar
commercial cleaning company having its roots in Wellington. The people can learn a lot of
different things from the research including the likes of the methods by which the company
operates, the main technologies used by the company, the services provided to the clients by the

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company, the different areas of the operations of the following company and many more as such.
However, the most important among the many learning examples is the issues faced by the
management of Crest cleaning company and the ways by which they are solved.
Purpose of the Research
The main purpose of the research is to identify the issues that are faced by the
organization while performing their duty. Apart from this the research is also formulated to
provide the readers a clear and transparent idea of the commercial cleaning companies in general
and the idea about the ways they perform and maintain and provide a quality service that is
delivered to the people and other organizations who generally opt for such kind of services. The
research can also be attributed to the creation of a proper theory based analysis of the needs of
the cleaning companies and the demands of the people from the company.
Research Objectives
The objectives of the research are generally the results sought out by the researcher at the
end of the total process or the methods conducted upon the research. The objectives of the
research are generally dependent on the aims and the research questions. The research objectives
help to achieve the aims of the project and help to come closer to solving the research question.
The research objective in this particular study is equally important as it will be directly linked to
the research questions that have been framed by the researcher. The objectives for this particular
research are as follows;
a. To identify the issues faced by the organization
b. To identify the factors that lies behind the creation of such issues

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c. To ensure the mitigation of the issues on successful implementation of the
recommendations after the analysis of the research
The objectives of the research are thus important as it will help identify the issues, factors
that are behind the different problems of the company and will also help to mitigate the issues in
a proper manner ensuring minimum loss of the company.
Research Questions
The research questions for this particular assignment are as follows;
1. What are the different issues that are generally faced by the organization?
2. What are the different types of factors that are generally behind the creation of such
issues?
3. How can the management of Crest Company utilize the opportunities in the market and
mitigate the risks?
In-depth Discussion of Relevant Theories
Cleaning is a particular process that is believed to be systematic in nature and aims for
the removal of the unwanted matter. The end result or the conclusion of cleaning is to ensure that
the unwanted matter is either cleaned or the risk originating from the particular unwanted matter
is mitigated to a certain safe degree to ensure the prevalence of a proper and efficient human
health. The process of cleaning is generally achieved by means of implementing and maintaining
a steady quality control procedure. The management of the companies involved in the cleaning
business generally faces problems while they undertake the quality control procedure in the
business. Quality is by far the most important consideration for the organization as the
maintenance of a proper and improved quality will help in the success of the business. Quality

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goes far beyond just only providing clean services or observing high quality control procedures.
Rather it moves away from the following and have a tendency to distinguish itself from the
quality control from the others. It helps the organization to reach out all the customers and help
them to maintain a proper level of customer satisfaction. This includes some discounts and
special benefits as well. There are companies which provide free transport to the dry cleaners of
the carpets and also entertain some odd requests of the customers in specific cases. There are
also companies that are involved in providing discounts to the senior citizens and offering them
contracts that run for a long term. The main secret for providing quality services to the
organization refers to the areas where the company uses the latest and the most innovative
technology to the customers to gain a large share of such services in the market. The process of
quality control is a dynamic process that generally demands continuous and quality improvement
in the business. Quality experience of the customer goes further than only the proper execution
of the work and generally depends on a number of different elements. Apart from the work that
is carried out by the management of the company, there are also other kinds of expectations that
are clearly related to the following matter. This includes the likes of the;
 Attention
 Flexibility
 Additional Services
 Company dress code
 Legitimization
 Inspection, instructions and most importantly training.
The maintenance of a proper quality is specifically important for Crest Clean Company
private Limited as the management of the company is worried on the gradual increase in the

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number of new business organizations that are opting for the cleaning business. The presence of
such industries is a threat for the business of Crest Clean Private Limited as some of them are
offering high quality latest services to the clients which may be more attractive and influential
for the people. The maintenance of quality services has different kinds of benefits. The quality
services will ensure the presence of a sustainable long term relationship between the customer
and the organization. Depending on the industry, cost savings and additional revenues will
combine together to produce a steady increase in profits over the future years. The management
of the organization has also identified that maintain the quality of the service can be helpful for
the maintenance of a long term relationship of the organization with that of the clients and the
customers. The following theory determines the importance of quality in the organization.
Therefore the maintenance of quality can be deemed to be one of the elements that have to be
maintained in the organization.
Quality also has its own limitations as the absence of quality as demanded by the person
or the organization will lead to the serious breakdown of the organization and will bring out the
inefficiencies of the organization. Non- conformance costs or service is not generally performed
to the standard set by the organization. The following costs generally provide problems to the
company and tend to disrupt the normal services. These costs leads to increased cost in terms of
increased wages and thus the work have to be done a multiple times to ensure that everything
goes accordingly as planned by the management of the organization. There have been a number
of different incidents in the organization where the employees have faced the wrath of the
management for being casual and making mistakes which in turn have led to the increase in the
normal costs of the organization. The theory of quality Management is a broad concept and
carries along with it a number of different definitions that depends on the different situations.

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The concept can be mainly defined as the system that encompasses both the quality assurance as
well as the quality improvement measures to identify and describe a particular program that
evaluates or finds out the quality of the services using a number of different techniques. The
Management of Crest clean Private Limited has leveled out the total quality management steps in
three different levels namely;
a. Quality Control and Inspection- The inspection of the quality relies on supervision and
monitoring on the quality of the services provided to the clients of the business. Control
of the quality of the service is more detailed and in nature and involves inspection,
correction and the investigation of the different kind of problems to find its cause and
investigate the problems to find solutions to mitigate the following.
b. Quality Assurance- Crest clean Private Limited is a Government registered company
and follows all the rules set out by the Government like the ISO 9000 series of quality
assurance and other safety control and maintenance assurance. Maintaining the quality
helps the organization to ensure the success of the organization. The rules for the
certification of the quality of the service provided by the company. Certified cleaning
means the cleaning that is performed in accordance with the requirement specified in the
rules of the certification of the country.
c. Total Quality- The competitiveness of the company is improved by means of applying
the process of total quality management. It generally involves the participation of the top
level executives and the people from the upper level of the management. It helps to
improve the quality by regularly keeping a tab on the organization and the services
provided by the organization to the clients of the business.

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Current Trends in Research Topic
A new study has claimed that the multi surface cleaners and disinfectants that is used
regularly by the commercial cleaning companies as well as in houses could be possible making
the children overweight. The weight gain is possibly due to the altering of the bacteria that are
found in the guts. The report has been published in the Fox 5 Las Vegas. The study was
published in the journal of Canadian Medical Association. The main findings of the study was
that the infants living in the households which uses antimicrobial disinfectants are prone to be
affected by Lachnospiraceae at ages of 3 to 4 months than the children whose household does not
use the following disinfectants. The children with much higher level of bacteria were just 3 years
old and their Body Mass Index much higher than the children living in the houses who does not
use the disinfectants. The Lachnospiraceae bacteria are normal component of the digestive
bacteria, but a higher concentration of these bacteria in the body increases the fat and resists the
effect of the insulin in the body of the children. The research was totally based on the use of the
anti bacteria disinfectants. However, the use of the detergents used to wash clothes was
completely neglected in the research. It is believed that the washing powder especially the
detergent powders contains the same amount of concentrated Lachnospiraceae bacteria and are
equally harmful like the disinfectants used in the houses. The document research was extensively
supported by the likes of Moira Differding and Noel Mueller both belonging to the department of
Epidemiology at John Hopkins Bloomberg School of Public Health in Baltimore. They
suggested that the research was “biologically plausible” as because the bacteria that the infants
are exposed to helps to develop the immune system and programs the metabolic system. The
following study also researched that the infants who lives in the households that uses eco-

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friendly cleaners had less chances to be overweight in nature as the eco-friendly cleaners helped
to mitigate the spread of the Lachnospiraceae bacteria among the toddlers.
Recent news that has been trending for a couple of days comes from Kent located in the
South of England. The news is that the cleaners in the following county city of England will be
provided the “essential worker” status which would ensure that they will be ranked alongside the
teachers and the soldiers for priority affordable housing. The following status is being thoroughly
discussed by the authorities to ensure the presence of large number of cleaners and to overcome
the shortage. The current definition of the essential workers lists the NHS and front line staff
only. The cleaning businesses present in Kent are welcoming the decision as because they
suggest such a step can ensure the reduction in the shortfall of the cleaners of the area. Apart
from this the following step will also help the organization to easily find adequate workers and
meet the growing demands of the customers from both households and professional fronts like
offices and business houses.
Social Enterprise Cleaning Services Breedweer has been in news recently as it is turning
quite a few heads for its dedication to make a true impact socially on the business. The
organization won the European Cleaning and Hygiene Awards Workforce Award in 2017 for the
implementation of the policies concerning the relationships of the employee and the inclusion of
the training programs and following of a diversified model to maintain a proper culture within
the business. The business is not only just dependent on the cleaning and the facilities services,
rather it believes to spread a much larger message all around the business community and the
world at a large. The following message believes in diversity, inclusion, and providing ample
opportunities to the people from different cultural backgrounds and maintains a strong, compact
and friendly workforce. The company employs the people who come from different areas of the

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society comprising different cultural background. The employees are sourced through consulting
agencies, social organizations and similar such third party agencies. Apart from this the company
has also taken a bold social step by recruiting individuals who does not have a proper and
healthy background or were criminals by nature. This step is done as a part of their CSR
initiative but, the management must be aware in each and every step and should monitor them
with extra caution to prevent any sort of harm to the employees as well as the other clients. Apart
from this the management of the organization also employs people who are homeless and
provides them with homes, security and some kind of job in the industry. Apart from this there is
sign language coffee bar where the deaf and dumb people were employed to provide them a
source of employment. Thus the following company has proved to be one of the best in terms of
performing the social duties of the organization.
The building owners and the different kinds of businesses in Singapore are generally
offered a grant that persuades them to use different kinds of tasks involving cleaning and the
management of the different kinds of wastes. A huge sum of $30 million is being put aside for
the companies to tap into the particular order to offset the costs of autonomous floor cleaners and
install and promote the use of smart litter bins. The offer of the following grant generally aims to
encourage the business and the owners of the premises to adopt different technologies that tend
to boost the operational capability as part of the efforts to make the industry manpower-lean in
nature. The smart litter bins that are set to replace the present ones are generally ultra capable in
nature and can handle around five times the rubbish as a regular bin of much smaller size. The
demand for the commercial cleaning services is also on a huge rise in the company which makes
the organizations push the limits. The companies have to recruit more and more people to ensure
that they fulfill the demands of the customers accordingly.

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Research Methodology
Research Methodology comprises of various kind of methodological tools that are used
by the researcher during the conduction of the research. The methodology details out the
different methods, tools and other details that are needed to carry out the research. The
identification of the methods and the different kinds of the tools used in the research is essential
for the analysis of the research and the evaluation of the data. The research methodology is also
an important chapter as because it justifies all the different methods and tools that are selected
accordingly. This justification is a proof of the reliability and the validity of the research.
Research Philosophy
The most commonly and widely used philosophy in research are the positivism,
interpretivism and the pragmatism philosophy. Each of the three philosophies have their own
characteristic feature and are used in different ways and in different researches according to the
demand. The positivism philosophy depends on quantitative observations that are based on the
statistical analysis. The statistical analysis of the data helps the research to gain a thorough
insight of the topic that is based on the scientific analysis of the research. However there are also
some major limitations of the following philosophy as because it limits the powers of the
researcher while the collection and the interpretation of the research. The pragmatism research
philosophy on the other hand includes the characteristics of both positivism and interpretivism
research philosophy and helps the researcher to perform a scientific testing of the given topic.
The interpretivism research philosophy helps the formulator of the research to consider the
meaningful observations and concentrate on the study of the human nature rather than
concentrating on the study of the scientific method used in the research. Therefore it is important
to consider the different perspectives and the opinions of the researcher as it helps in the

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development of a broad and wide concept and idea of the topic of the research considering the
past and the present information of the related articles of the research topic.
Justification for the use of Research Philosophy
The research has selected to use the positivism research philosophy. The positivism
research philosophy has been used to use the factual knowledge and test the reliability of the
research questions. The use of the following philosophy allows the researcher to analyze the
collected data scientifically by using the statistical approach that is believed to be trustworthy in
nature. The use of the positivism philosophy is also useful to get a clear idea of the issues related
to the cleaning industry and relate the issues especially with the selected company of New
Zealand, Crest clean private Limited. On the other hand the selection of the interpretivism
philosophy was avoided in this regard because such a selection could have limited the researcher
to consider the different perspectives and opinions of the topic. This can also restrict the
researcher from collecting data and updating as well as analyzing the data collected in regards to
the topic of the research. The pragmatism philosophy along with the interpretivism philosophy
could have restricted the formulator of the particular research from performing a scientific and
statistical analysis of the data.
Research Approach
There are mainly two kinds of research approach that are extensively used for the
research. This includes the likes of the deductive approach and the inductive approach. The
inductive approach in research is mainly based on the formulation of new theories and models
and also to derive new approaches and patterns of the research. The conduction of the inductive
approach in the research forces the researcher to focus on the observations during the collection
of the data from the focus on the research questions. The deductive approach on the other hand

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helps the research to answer the questions framed in the research and uses the different
secondary researches. The secondary researches are used to generally utilize the existing models
and theories based on the research. In case of the deductive research the researcher framing the
research is able to make different observations based on the previously existing literatures,
concepts and the different theories. Apart from this the deductive approach also helps to
transform the generalized data into a well designed scientific data that will be easy to analyze by
the researcher.
Justification for the use of Research Approach
The research to find out the issues related to the commercial cleaning industry has used
the deductive approach. The deductive approach has been selected as because it goes well with
the positivism research philosophy. The use of the following research approach also helped its
formulator to determine the answers to the questions asked in the research. Apart from this the
researcher has also been able to relate and gather data from all the previously existing theories
and models related to the cleaning industry. The researcher will be able to collect data from the
theories of quality control and management by other authors and researchers. The deductive
approach is thus helpful and more suitable in this format of the research. The general data has
also been converted to a statistical based data by the use of the following approach. The use of
the inductive approach in this particular case would have complicated the task of the researcher
as in such case would had to make new concepts and theories related to the following research.
The following would have shifted the focus of the researcher from analyzing the research
questions framed by the researcher to the development of new theories and models related to the
topic of the research. Therefore the selection of the deductive approach is very much justified
and applicable for this particular research.

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Research Design
The three most widely used research designs are explanatory, exploratory and descriptive
research designs. The explanatory research design is defined as the research design can be
defined as the design of the research that provides an opportunity for the researcher to explain a
particular kind of phenomenon. Apart from this the explanatory research design helps in
predicting the future occurrences of the phenomenon in terms of the research topic. On the other
hand exploratory research design helps to test the hypothesis of the research in a proper and
efficient manner. It also helps to sort out the research objectives and research questions related to
the research. Lastly the descriptive research design is helpful for the research as it is a
combination of both the explanatory and exploratory research designs. The descriptive research
design specializes on the description of the characteristics of the population through the proper
collection of the data. The dual nature of the descriptive research design helps it to be one of the
favorites among the researchers to conduct researches of varied characteristics.
Justification for the use of Research Design
The following research has selected the descriptive research design. The descriptive
research design is selected to provide the researcher the opportunity to clarify the data related to
the questions and hypothesis of the research. The use of the particular research design allows the
researcher to develop a deep understanding and create a strong bonding of the cause and effect of
the research rationale along with the perfect prediction of the future happenings. The following
research design thus is perfectly suited for the research and makes no mistake in the findings of
the result. It helps the result to be more accurate.

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Sampling Technique
Sampling technique is one of the most important considerations while commencing the
research work. The most widely used sampling techniques at the probability and non probability
sampling techniques. The samples for the conduction of the survey are collected from my first
range of population considering criteria such as experience Gender and age. The probability
sampling technique is defined as the equal chances for all the participants to be selected for the
process of Data Collection. In the following case all the participants who are selected has equal
chances to participate in the collection process. Non probability sampling technique on the other
hand is defined as the unequal chances of the participants of a particular population to be
selected for the process of Data Collection. In this particular case the researcher has selected the
participants by analyzing the suitability of the participants in respect to the topic of the research.
In the particular case the researcher will choose the participant who is accustomed to the
commercial cleaning companies. The participant will be mainly from Crest cleaning company of
New Zealand. Therefore each and every population selected for the research will have equal
chances of participating in the data collection process.
Justification for the use of Sampling Technique
The systematic sampling techniques or the probability sampling technique will be used
for this particular research. The selection has been done in order to have a clear understanding of
the issues that the commercial cleaning companies faces in their daily operations. The formulated
of the research has used systematic probability to avoid being biased in nature. There has been
scope of buyers as because the data is collected from selected range of population.

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Sample Size
A sample size of 50 participants has been chosen to analyze and find out the results of the
following research topic. The selected participants are the employees in the different departments
of the company. A total number of 10 participants from each of the five departments of the
company have been chosen for the data collection method.
Statistical Analysis
Primary and secondary data collection techniques are two of the most widely used
techniques to collect and analyze the information related to the research. The secondary research
articles consists of books, journals, works of other researchers, different kinds of internet
services and many others as such. The selection of the secondary research articles is also helpful
because it helps to create a strong concept about the topic as it allows the researcher to use
different kinds of models and frameworks related to the topic of the research and also take the
help of previously existing literary articles to get a clear understanding of the issues related to the
commercial cleaning companies like Crest cleaning company of New Zealand. The primary data
collection techniques on the other hand include the use of life participants as the sources of Data
Collection. The primary data collection techniques and include both qualitative as well as
quantitative methods. Qualitative Data Collection technique includes a detailed interview virus
the quantitative Data Collection technique includes a survey. The main characteristics of primary
data collection technique include the responses of the participants on a number of questions
selected by the formulator of the research regarding the research topic. The data collected from
the participants forms both the part of the survey and also of interview.

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Justification for the use of Statistical Analysis
The following research has been based on both the primary and secondary data collection
techniques. The literature review was conducted by the use of secondary data collection
techniques. The help of a number of books journals and internet facilities were taken to
formulate the review. The use of the theories and frameworks used in this reference articles help
the researcher to get a clear concept on the issues of the commercial cleaning companies. Apart
from this the use of the secondary data collection methods also helped to identify the issues
easily and chalk out some strategies to get rid of the issues. The researcher used quantitative
Data Collection techniques as a part of the primary data collection method. The quantitative Data
Collection techniques involved data to be collected from 50 different participants who are the
employees of a Crest cleaning Company Private Limited in New Zealand. As mentioned earlier
the 50 participants were selected from five different departments of the organization with 10
participants from each department. The statistical analysis was based on a number of questions
that were provided to them through online sources. The responses of the recipients were
collected after a selected time period and then they were analyzed accordingly.
The data collected to the use of primary data collection methods are analyzed by
statistical calculations using Pie Charts tables and graphs. The statistical analysis techniques can
also be used to evaluate the collected data accordingly and accurately. The current research has
used the statistical analysis as it help to validate the reliability of the data by using statistics that
includes percentage and frequencies. As mentioned earlier the use of Pie Charts graphs and
tables have helped to present that collected data for the ease of understanding and comparison.

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Ethical Considerations
Ethics is considered to be one of the main features of the research. The absence of ethics
in a research can result in its failure. The researcher is born to follow and conduct the research by
maintaining the ethical considerations. According to the Data Protection Act of 1998, the
researcher must ensure the safety of the collected data that is to be analyzed. Apart from this that
also bounds the researcher ensure that the identity of the participants is kept confidential. The
researcher must also not all the participants to participate in the data collection process and must
wait for the confirmation of the participants in such cases. A consent form has to be signed by
the participants before providing the responses to the research questions. On the academic front
the researchers not plagiarize the research and must not use the research for any commercial
purposes.
Conclusions
The following chapter has provided all the methodological tools that have been used for
the purpose of completing the research. Providing justification to the selection of each
methodological tool has helped to make the data more reliable in nature. The use of the primary
and secondary data collection techniques has also been highly successful to complete the
research within time.
Analysis/Discussions
The following report has been prepared after a thorough statistical analysis by means of
collecting data through primary data collection methods. Statistical analysis has highlighted the
elements and factors considered in the study. The use of different kinds of statistical tables
graphs and Pie Charts have been the main driving force in the analysis of the particular research.

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The participants of the following analysis were recommended according to their departments in
crest cleaning Company Private Limited. A number of 50 participants from five different
departments were selected to provide the responses of the research questionnaires. Each of the
departments consisted of 10 research participants. The statistical analysis has helped to get a
clear picture of the current issues facing the company as well as the industry in general.
Department
1 Department
2 Department
3 Department
4 Department
5
0
0.5
1
1.5
2
2.5
3
3.5
4
4.5
5
Pay Related Issues
Use of Traditional techniques
Absence of Professional
Planning
Lack of Skilled Labor
Absence of Proper Facilities
Figure 1: Issues Related to Commercial Cleaning Companies
Source: (As created by the Author)
The above shown table has shown the different issues related to the commercial cleaning
companies and the viewpoint of each of the people who are chosen as the participants in the
research. As seen in the figure department 1 has most of the people who believe that absence of

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professional planning is the main issue related to the commercial cleaning companies. On the
other hand almost the same number of people in department one believed that the use of
traditional techniques and the lack of skilled labor are the main reasons for different kinds of
problems in the industry. The participants from department to on the other hand believed that
absence of professional planning and lack of skilled labor where the main reasons for the
negative growth of the organization. However participants from department 3 and especially
department 4 highlighted the absence of professional planning as the main issue that cripples the
commercial cleaning companies. However the majority of participants from department 5 at the
belief that lack of skilled labor was the main reason of the issues behind the problems in the
cleaning companies.
Percentage
Pay related Issues
Use of Traditional Methods
Lack of Professional Planning
Lack of Skilled Labor
Absence of Proper Facilities
Figure 2: Pie chart on the percentage of people believing
Source: (As created by the Author)

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The above pie chart shows the percentage of people who have different kind of beliefs on
the issues related to the different issues that plays the cleaning company. 38 % of the service
people believe lack of professional planning the main issue behind the problems in the
organization. On the other hand 14 % each believe that pay related issues and absence of proper
facilities what the main issues behind such problems. 12% of the people surveyed in this research
believed traditional methods to be the main issue and lastly 22 % of the people identify lack of
skilled labor to be the main issue behind the problems in the commercial cleaning company.
Department 1 Department 2 Department 3 Department 4 Department 5
0
1
2
3
4
5
6
7
8
Yes
No
Maybe Yes
MaybeNot
Neutral
Figure 3: Employee Satisfaction Levels
Source: (As created by the Author)
The table showing the employee satisfaction labels mainly highlights that most of the
people from different departments of the organization where happy and feel satisfied to work for

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the company. a small percentage of people from department 4 and department 5 were however
not satisfied with the services provided to them by the company. Thus overall it can be said that
a large percentage of people working for the company are happy.
Department 1
Department 2
Department 3
Department 4
Department 5
0
1
2
3
4
5
6
Yes
No
Maybe Yes
Maybe Not
Neutral
Yes
No
Maybe Yes
Maybe Not
Neutral
Figure 4: Use of Modern Technologies
Source: (As created by the Author)
Similar to the graph of employee satisfaction the above shown graph of use of modern
technologies clearly depicts that most of the people working in the organization have positive
thinking. A large percentage of the people surveyed believe that use of modern technology can
be a game changer for the organization in the commercial cleaning industry. However they were
also some confusion among some of the people in department 3 and 4 on whether or not modern

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technologies help the industry. Overall it can be said that modern technology is she only a game
changer in the industry.
Depatment 1 Department 2 Department 3 Department 4 Department 5
0
1
2
3
4
5
6
7
Yes
No
Maybe Yes
Maybe Not
Neutral
Figure 5: Is Internal Communication Sufficient
Source: (As created by the Author)
Internal communication within the company must be maintained properly to ensure a
smooth operation. As mentioned in the review part of the report the internal communication
Company Private Limited has not been unsatisfactory levels. This is lead to are predicted result
as the majority of the people surveyed believed that internal communication currently present in
the organization is not sufficient to achieve success in the market.

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Department 1 Department 2 Department 3 Department 4 Department 5
0
0.5
1
1.5
2
2.5
3
3.5
4
4.5
5
Yes
No
Maybe Yes
Maybe Not
Neutral
Figure 6: Achievement of Competitive Edge in the market
Source: (As created by the Author)
The people who were surveyed in the following research mostly supported the fact that
the company will be able to achieve competitive edge in the market if they use technologically
advanced tools. 18 persons from different departments in the company provided the positive
statement. The support of the majority this proves that technologically advanced machineries and
tools can help the organization to gain a large market share.

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Department 1 Department 2 Department 3 Department 4 Department 5
0
1
2
3
4
5
6
7
Yes
No
Maybe Yes
Maybe Not
Neutral
Figure 7: Mitigating the issues
Source: (As created by the Author)
The above table shows the people who believe that providing a proper communication
strategy can help mitigate the issues of the company. There was a mixed reaction in department
1, 2 and 3 on the following issue while the surveyed participants from the other two departments
mostly believed that the issues can be mitigated by means of applying and implementing a
compact and effective strategy in the company.
Findings/Result
The analysis of the following research has provided a number of different results. The
results have shown the variations among the employees on the different types of issues that
plagues the commercial cleaning company. As seen in the above chapter analysis has been
completed by using a number of figures Pie Charts tables and graphs. The statistical analysis is

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useful for the identification of the issues and the formulation and implementation of new and
developed strategies to counter such issues in the commercial cleaning companies. There are a
total of 7 different tables and figures which is used for the statistical analysis. Figure number 2
which shows the pie chart is important because it highlights the different issues related to the
company and the percentage of people believes in these issues. As mentioned earlier a majority
of 38% people who were chosen as the research participants believed that the lack of
professional planning is the main issue behind the poor performance of the commercial cleaning
company in New Zealand. 22 % of the people on the other hand who were surveyed during the
research believed lack of skilled labor to be the main issue behind the problems faced by the
company. The survey proved that the employees were satisfied with the service provided to them
by the management of the company, however they believed that the internal Communications
that is currently practice in the organization lacks the skills to make the company one of the best
in the market. Therefore the management of the company must and should to use the latest
technologies and the efficient communication skills to achiever competitive edge in the market.
The results indicate that the company needs to change it strategies and transform itself into a
much more sophisticated company to ensure success in the market.
Limitations of the Research
Different kinds of researches face different kinds of issues and problems. These types of
issues create limitations to the research. Such kind of limitations has the tendency to reduce the
scope and accessibility of the research. Similar to all other kinds of research is this particular
research also faces a number of limitations. The aims and objectives of the research are limited
to only crest cleaning company of New Zealand which makes it much narrow and as a result fails
to address much broader concepts and issues related to the following. The collection of the data

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also involved a detailed selection process which was very much tough in nature. The Limited
sample size was mainly due to the limitations in the budget of the research. The limit in the
sample size also limited the scope of the research. Another important limitation was that there
were no search tools that could assess the reliability of the responses provided by the research
participants. Apart from this the lack of previous study in the following research was also one of
the major concerns during the completion of the research. The Absence of quality papers and
studies on the above subject was also one of the greatest hurdles to complete the following
research. The collection of the primary research responses are not reliable as because the
participants tend to provide Biased response and does not highlight the true picture. Last but not
the least the lack of proper time is also one of the major constraints in the research. A longer time
period could have made the research more compact in nature.
Recommendations
A number of recommendations can be identified after the analysis of the following report.
The recommendations are as follows:
 The management of the company must formulate a detailed plan that will address all the
strategic issues of the organization
 A proper and efficient training program should be in place which help organization to
provide the best level of skills to the new employees
 The presence of a proper channeling and communication strategy will help the
organization to reach out two different customers and potential clients
 The Organization will have to use the latest technologies to perform their tasks

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 The organization must implement new machineries and tools to provide a much better
service to the clients
 The organization will have to employee the latest skills and the strategical tools to stay
inner advantages position than its competitors in the market
Conclusion
The following report has provided a clear and transparent picture on the operations of the
commercial cleaning companies and the issues they face in their daily operations. The internal
and external analysis of the company in New Zealand has provided the different strength
weakness and environmental challenges that the company faces in the market. The analysis of
the following research has been done to the use of both primary and secondary techniques. The
theories and frameworks relative to the issues face by the company has been elected to the use of
secondary research techniques. On the other hand the primary data has been collected by means
of providing a questionnaire to them and collecting their responses accordingly. The responses
have been analyzed by means of using Pie Charts linear tables and bar graphs. The statistical
analysis has helped to perform a scientific research on the topic. The inclusion of all the major
details including both the theories and the statistics has helped the research to be compact in
nature.

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Appendix
Appendix 1
Questionnaire
1. What are the main issues related to the commercial cleaning industry?
a. Pay related issues
b. Use of traditional technologies
c. Absence of professional planning
d. Lack of skilled labor
e. Absence of proper facilities
2. Are employees satisfied in Crest Cleaning Company Private Limited?
a. Yes
b. No
c. Maybe Yes
d. Maybe Not
e. Neutral
3. Thus use of modern technologies increases the scope of profit for the company?
a. Yes

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b. No
c. Maybe Yes
d. Maybe Not
e. Neutral
4. Do you think the internal communication existing in the company is sufficient for proper
coordination?
a. Yes
b. No
c. Maybe Yes
d. Maybe Not
e. Neutral
5. Do you think the company can achieve a competitive edge in the market through the use
of the different types of technologically advanced tools?
a. Yes
b. No
c. Maybe Yes
d. Maybe Not
e. Neutral

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6. Can the company mitigate the issues faced by means of applying a proper and efficient
strategy and communication?
a. Yes
b. No
c. Maybe Yes
d. Maybe Not
e. Neutral