Industry Project Report on Commercial Cleaning Companies

Running head: PROJECT INDUSTRY REPORT
Industry Project
Name of the Student: Raghav Gupta
Student ID: 2181805
Major: Accounting
Supervisor Name: Dr. Tahir Suleman
Date of submission: 2/10/2018
Author Note:

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PROJECT INDUSTRY REPORT
Table of Contents
Executive Summary.........................................................................................................................5
Industry Background.......................................................................................................................6
Changes in the Market.....................................................................................................................7
SWOT Analysis of the Cleaning Companies..............................................................................8
PESTLE Analysis of the Cleaning Companies.........................................................................10
Organization Background..........................................................................................................11
Issues Problems in the organization..........................................................................................13
Research Motivations................................................................................................................14
Interest of the Research.............................................................................................................14
Challenges of the Research........................................................................................................15
Learning from the Research.......................................................................................................15
Research Objectives...................................................................................................................16
Research Questions....................................................................................................................17
In-depth Discussion of Relevant Theories.....................................................................................17
Current Trends in Research Topic.............................................................................................21
Research Methodology..................................................................................................................24
Research Philosophy..................................................................................................................24
Justification for the use of Research Philosophy.......................................................................25

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PROJECT INDUSTRY REPORT
Research Approach....................................................................................................................25
Justification for the use of Research Approach.........................................................................26
Research Design........................................................................................................................27
Justification for the use of Research Design..............................................................................27
Sampling Technique..................................................................................................................28
Justification for the use of Sampling Technique.......................................................................28
Sample Size...............................................................................................................................29
Statistical Analysis.....................................................................................................................29
Justification for the use of Statistical Analysis..........................................................................30
Ethical Considerations...............................................................................................................31
Conclusions................................................................................................................................31
Analysis/Discussions.....................................................................................................................31
Figure 1: Issues Related to Commercial Cleaning Companies.................................................32
Figure 2: Pie chart on the percentage of people believing.........................................................33
Figure 3: Employee Satisfaction Levels....................................................................................34
Figure 4: Use of Modern Technologies.....................................................................................35
Figure 5: Is Internal Communication Sufficient........................................................................36
Figure 6: Achievement of Competitive Edge in the market......................................................37
Figure 7: Mitigating the issues..................................................................................................38
Findings/Result..............................................................................................................................38

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PROJECT INDUSTRY REPORT
Limitations of the Research...........................................................................................................39
Recommendations..........................................................................................................................40
Conclusion.....................................................................................................................................41
References......................................................................................................................................42
Appendix........................................................................................................................................45
Appendix 1.................................................................................................................................45
Questionnaire.............................................................................................................................45

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PROJECT INDUSTRY REPORT
Executive Summary
The following report is based on the identification of issues that are faced by the Commercial
Cleaning Companies. The report starts with the overview of the industry and the internal and
external analysis of the industry in general. The analysis at the beginning provides a compact and
clear picture of the Commercial Cleaning Companies and their ways and mode of operations.
The following report thus proceeds with the organizational analysis and background and
proceeds to the purpose of the research and also the main research questions that have been
identified in the following research. The review part of the following chapter has highlighted the
in depth discussions of the theories and has analyzed the studies related to the following subject.
The methodology part of the chapter has shown the use of the different methodological tools and
the research methods that have been used in the research. Apart from the discussion of the
methods and the tools a powerful justification regarding the selection of the tools and their
suitability for the particular research has been provided. The analysis chapter has provided a
statistical calculation based on pie charts and graphs. The pie charts and the graphs have been
essential to determine the responses of the participants of the research. The results chapter
follows the analysis chapter. The researcher has also provided the limitations chapter where the
limitations regarding the research have been provided. The report ends with the conclusion and
the recommendation part where a short summary of all the chapters and the ways to mitigate the
issues related to the commercial cleaning companies have been provided.

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PROJECT INDUSTRY REPORT
Industry Background
Commercial Cleaning can be referred to as the process by which the Company earns
revenue by means of earning commercial contracts by the companies or the households. The
marketing of the companies is generally carried out by means of the presence of professional
sales force and different types of individual advertisement campaigns that are attractive and
easily recognizable in nature. This particular kind of cleaning can be found in different large
towns, cities and basically in areas with higher concentration of affluent regions. These
companies typically market their services by means of professional sales force, websites and
online advertisements in social media and by many other such innovative processes. The
cleaning service companies are one of the most overwhelmed with the presence of intense rivalry
and competition. The cleaning companies generally falls under the list of some of the most
profitable companies and therefore the margin of error for such kind of companies is generally
very small in nature. The premises that are used for commercial cleaning purposes include the
likes of the;
a. Shops
b. Restaurants
c. Offices
d. Showrooms
e. Medical Facilities
f. Factories
g. Showrooms
h. Schools

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PROJECT INDUSTRY REPORT
i. Government Offices
j. Airports
k. Railway Stations
l. Bus Premises and many more as such
Changes in the Market
The passage of time had led to the evolution in the market and different kind of changes
in the cleaning industry. A competitive analysis can bring out different kind of facts like that of
the need of a greener and a much environmental friendly technology has been driving Crest
Cleaning private limited towards the adaption of a number of different technologically advanced
process and machineries of the company. The management of the company has been enhancing
and strengthening the promotion of the business as eco friendly and green ones which will also
help in gaining a strategical competitive advantage in the market. The fact of Crest Cleaning
company being the largest Cleaning Company of New Zealand is mainly due to the
transformation of the company to a green company that have its head held high above the other
companies in the cleaning industry of New Zealand.

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PROJECT INDUSTRY REPORT
SWOT Analysis of the Cleaning Companies
STRENGTHS OPPORTUNITIES
 Cleaning Companies have their sights
set on the residential sector as well as
the official sectors
 Incredible expertise and experience of
the workforce
 Use of the latest technologies and
machineries
 Extensive and rigorous training
programs
 Room for success is vast for the
company
 Expansion plans outside New Zealand
 Recruitment of new and experienced
employees
 Presence of proper business philosophy
WEAKNESSESS THREATS
 Lack of Expansion outside the country
 Limited number of employees
 The failure to strike crucial deals with
other cleaning companies
 Growth and establishment of new and
modern cleaning firms
 Absence of proper strategic plans for
the future
 Absence of contingency plans
A. Strengths- The commercial cleaning companies have basically their sights set on the
residential and official sectors of the country. This is because both these two sectors
generally provide the largest employment or work for the companies. This is the most
important sector in the working of the following kind of businesses. The incredible
expertise and the experience of the people who work in the following sector are an asset
to the cleaning companies. These people have an extensive knowledge on the different
factors, elements and the technologies involved in the sector. Therefore the use of the
current technologies and the latest machineries are important for the business sector. The
cleaning sector involves physical work and thus needs extensive training to make the