Commercialization, Innovation, and New Product Development: A Comprehensive Guide

This comprehensive guide explores the concepts of innovation and commercialization, examining their importance in organizational growth and success. It delves into the 4Ps of innovation, the innovation funnel, and frugal innovation, providing practical examples and applications. The guide also covers the commercial funnel, new product development (NPD) processes, and building an innovation business case. It further analyzes tools for developing, retaining, and protecting knowledge and intellectual property, offering evidence-based judgments on overcoming challenges to achieve successful innovations.