Effective Communication in Mark and Spencer : Report

Added on - 22 Jul 2020

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COMMUNICATE IN ABUSINESS ENVIRONMENT
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................11.1 Analyse the communication needs of internal and external stakeholders.............................11.2 Analyse the different communication models that support administration..........................11.3 Evaluate the effectiveness of different communication systems..........................................21.4 Explain the factors that affect the choice of communication media.....................................21.5 Importance of using correct grammar, sentence structure, punctuation, spelling andconventions in business communications...................................................................................21.6 The factors to be taken into account in planning and structuring of communication media31.7 Explain ways of overcoming barriers to communication....................................................31.8 Explain the use of communications theories and body language.........................................31.9 Explain proof-reading techniques for business communications..........................................3TASK 2............................................................................................................................................32.1 The purpose and audience of the information to be communicated.....................................32.2 Communication media that are appropriate to the audience.................................................42.3 Information in the format, layout and style that is appropriate to the communication.........42.4 Agreed business practices when communicating in written.................................................42.5 Style and content of communication.....................................................................................52.6 Written communication that are clear, expressed in correct grammar..................................52.7 Purpose and benefits of meeting deadlines...........................................................................5TASK 3............................................................................................................................................53.1 The nature, purpose, recipients and intended use of the information to be communicated..53.2 Language that is appropriate for the recipient's needs..........................................................63.3 Use body language and tone of voice to reinforce messages................................................63.4 Implications of information that is communicated verbally.................................................63.5 Confirm that a recipient has understood correctly what has been communicated................63.6 Situation and in accordance with organisational policies and standards..............................6CONCLUSION................................................................................................................................7REFERENCES...............................................................................................................................8
INTRODUCTIONBusiness environment means internal and external factors of the organisation that canaffect their functional and operational activities. Effective communication can be a specific toolfor the owner of business. In this process they can clearly explain companies policy to customersand clients and specifically answer their questions about product or services (Ates and Bititci,2011). This project report is based on Mark and Spencer which is British multinational retailer.The organisation was founded in the year of 1884 By Michael marks and Thomas Spencer inLondon. This project report is Includes business communication models, systems and processesas well as the importance of written communication in business. At last this is represent ability tocommunicate verbally in the business organisation.TASK 11.1 Analyse the communication needs of internal and external stakeholdersInternal stakeholders are individuals within a company, i.e. employees, managers,directors, investors; alternatively, external stakeholders are those that are outside of butcare/benefit from the performance of the company, i.e. consumers, regulators, investors,suppliers, etc.Internal:Communication internally can be less formal due to familiarity betweenmembers of a team or between colleagues. Internal communications will be more honest thanexternal due to the need to maintain and improve business performance on realistic figures.External:This type of communication is varies largely on what the business wants/needs from its external audience. In terms of investors, a company would be more honest withfigures than it would with customers/consumers (Aula, 2010).1.2 Analyse the different communication models that support administrationCommunication is a key element to business success both internally and externally. Therehave been multiple models which explore how people communicate to enhance their ability totransfer messages-Shannon and Weaver Model Of Communication (1948)This is one of the earliestmodels of communication and lays out the process of conversation to evidence whatcould go wrong from ‘source’ to ‘receiver’ as a message is ‘encoded’ and ‘decoded’ bytwo people.
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