Communicate in a Business Environment - Assignment Sample

Communicate in a business environment

Table of Contents
INTRODUCTION ..........................................................................................................................1
TASK 1............................................................................................................................................1
1. 1 Advantages and Disadvantages of written communication in business environment.........1
1.2 Advantages and Disadvantages of verbal communication...................................................2
1.3 Difference between Important and Urgent communication..................................................2
TASK 2............................................................................................................................................3
2.1 Purpose of specified written business communication.........................................................3
2.2 Information needed to create a specified written communication........................................3
2.3 Written business communication..........................................................................................4
2.4 Amendments to the communication to accommodate different audiences...........................4
2.5 The communication should be proofread by learner before sending, correcting any errors.5
TASK 3............................................................................................................................................5
3.1 Own ideas verbally to others with fluency and confidence..................................................5
3.2 Actively listen to others, responding appropriately..............................................................6
3.3 Questions to confirm understanding.....................................................................................6
3.4 Future actions, taking into account own views and those of others......................................7
3.5 Summarises with others the main points of the discussion...................................................7
3.6 Appropriate body language and voice tome throughout the discussion...............................8
TASK 4............................................................................................................................................8
4.1 Feedback...............................................................................................................................8
4.2 Summarise the positive and negative points of the communication. ...................................8
4.3 Develop a plan to improve own communication skills.........................................................9
CONCLUSION..............................................................................................................................10
REFERENCES .............................................................................................................................12

INTRODUCTION
Business communication is the sending and receiving of information within an
organization. It includes verbal non verbal communication including public and cultural
communication to promote the standards of employees and improvise customer satisfaction
along with healthy business relationship. Present report will be base on the topic business
communication and how it plays a essential role within the organization. Further report explains
about the benefits and barriers of using written as well as oral communication. In order to
conduct this research researcher has been chosen Marks & Spencer which is an multinational
retailer exist in UK. Study evaluate why communication is the important and urgent to pass the
information. Therefore, study also will summaries the main points or required skills for
communication like body language, voice tone throughout the business discussion.
TASK 1
1. 1 Advantages and Disadvantages of written communication in business environment.
Written communication means to send instructions, messages or orders in writing through
manuals, telegrams, letters, circulars, bulletins, office memos, etc.
Advantage :
Written communication plays very important role in today's business environment like written
document is important for having a permanent record, anytime you want any document you can
easily access it. Mark and Spencer is a major British multinational retailer, for keeping records of
many employees, and to make a formal talk with their employees they need a written way of
communication so for this purpose it uses communication apps like Skype, What's app, messages
and many other apps as well. And this way of communication make easy to handle work because
going to every person and communicating with them is not so easy it consumes so much of time
and for such a big company it is essential to use written communication. To resolve complex
matters written communication is must.
Disadvantage :
Sometimes written communication becomes disadvantage for it because orally the thing is more
understandable as compared to written communication as oral communication contains gesture
and feelings with it. Mark and Spencer has to pay more as to do everything in written. There are
expenses like paper, photo copies, which are petty expenses but small expenses are also
important part of companies overall expenses.
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Written communication is having positive impact like it is less time consuming but the negative
impact is that it doesn't provide immediate feedback.
1.2 Advantages and Disadvantages of verbal communication.
Verbal communication is also known as oral communication in which message is
conveyed through the spoken words. Or its like sender express words through his feelings, ideas
thoughts and opinions, and presenting them by building them into speeches, presentations.
Discussions and conversations.
Advantage :
Verbal communication is time saving and it is more properly understandable as compare
to written communication. Mark and Spencer uses oral communication whenever they have a
meeting of Board of Directors or whenever they have serious discussion about any of the
companies important matter because at that time company needs an urgent feedback and in
written communication it is not possible to give urgent feedback.
Disadvantage :
Sometimes in verbal communication company has to face some problem which can be
said as disadvantage of verbal communication like misunderstanding of some words or gesture,
leak of secret information, absence of that particular verbal communication record. If there are
some benefits and then there are some negative impact as well. Mark and Spencer handles both
the situation in proper manner.
Verbal communication is good for providing good clarity, and immediate feedback but in verbal
communication there are no records available.
1.3 Difference between Important and Urgent communication.
Urgent communication Important communication
1. Urgent communication is that
communication which is having
immediate impact to a particular task
for example Mark and Spencer
company urgently announces that there
is a particular task which should be
completed within one hour than it is
3. Important communication can be
explained as which is having some
special elements in it. For example
Mark and Spencer is having a policy
that all the employees of HR
department must contains all the
records about each and every customer
than it will be count as important
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