Communicate in a Business Environment

Added on - 21 Jul 2020

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COMMUNICATE IN ABUSINESS ENV
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................11.1 Communication needs of internal and external stakeholders................................................11.2 Different communication models..........................................................................................11.3 Effectiveness of different communication systems...............................................................21.4 Factors that affect the choice of communication media........................................................21.5 Importance of using correct grammar, sentence structure, punctuation, spelling andconventions.................................................................................................................................21.6 Factors to be taken into account in planning and structuring different communicationmedia...........................................................................................................................................31.7 Ways of overcoming barriers to communication..................................................................31.8 Use of communication theories and body language.............................................................41.9 Proof- reading techniques for business comminations..........................................................4TASK 2............................................................................................................................................42.1 Purpose and audience of the information to be communicated............................................42.2 Communication media that are appropriate to the audience and information.....................52.3 Information in the format, layout and style that is appropriate to the information to becommunicated.............................................................................................................................52.4 Agreed business practices when communicating in writing.................................................52.5 Style and content of a communication, appropriate to specific audiences............................52.6 Written communications that are clear, expressed in correct grammar and reflect what isintended.......................................................................................................................................62.7 Agreed deadlines in communicating with others..................................................................6TASK 3............................................................................................................................................63.1 Nature, purpose, audience and use of the information to be communicated........................63.2 Use language that is correct and appropriate for the audience's needs.................................73.3 Use appropriate body language and tone of voice to reinforce messages.............................73.4 Meaning and implications of information that is communicated verbally...........................73.5 Recipient has understood correctly what has been communicated.......................................8
3.6 Way that is appropriate to the situation and in accordance with organizational policies andstandards......................................................................................................................................8CONCLUSION................................................................................................................................8REFERENCES................................................................................................................................9
INTRODUCTIONBusiness communicationis information sharing between people within and outside anorganization that is performed for the commercial benefit of the organization. It can also bedefined as relaying of information within a business by its people. Communication is an activity,skill, and art that incorporates lessons learned across a wide spectrum of human knowledge.Effective communication takes preparation, practice, and persistence (Cohen and Kietzmann,2014). There are many ways to learn communication skills; the school of experience, or “hardknocks,” is one of them. Present report is based on Marks and Spencer, which is Britishmultinational retail company in UK. In this report communication needs of internal and externalstakeholders are mentioned which helps in attaining higher success at market place.TASK 11.1 Communication needs of internal and external stakeholdersThe company needed to improve its communications with its internal and externalstakeholders. Internal stakeholders are those individuals and groups within the organisation.They include the employees, the managers and directors of the business and its owners orshareholders. Communications with internal stakeholders help to create a positive attitude withinthe company. One of the most significant groups of external stakeholders is Marks and Spenceris customers. other important external stakeholders include the government and regulatorybodies, the company's suppliers, the media and the communities that live close to the company'sfarms and operations. communications programme aims to improve perceptions of thecompany and brand and to increase public awareness of turkey as a tasty, vers1.2 Different communication modelsIt is vital for any business organization to understand the communication models outthere, so they can use them for enhancing effective communication in the organization. Themodels help the business organizations and other institutions to understand how communicationworks, how messages are transmitted, how it is received by the other party, and how the messageis eventually interpreted and understood. Different Communication Models:Shannon's Model:In Shannon's model, the information source typically refers to aperson, who then sends a message with the use of a transmitter (Daim and et. al., 2012).1
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