This article discusses the potential issues of communicating during a global pandemic and provides real company examples and solutions. The theories of Weber's Classic Organizational Theory, Tompkins and Cheney's Organizational Control Theory, and Deetz's Managerialism Theory are linked to the topic. The article suggests solutions such as keeping up with the crisis communication strategy, personalizing communication, and showing care. The importance of introducing new forms of leadership style during the pandemic is also discussed.