Communicating During a Global Pandemic and Potential Issues

This article discusses the potential issues of communicating during a global pandemic and provides real company examples and solutions. The theories of Weber's Classic Organizational Theory, Tompkins and Cheney's Organizational Control Theory, and Deetz's Managerialism Theory are linked to the topic. The article suggests solutions such as keeping up with the crisis communication strategy, personalizing communication, and showing care. The importance of introducing new forms of leadership style during the pandemic is also discussed.

Communicating during a
global pandemic and the
potential issues

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
BACKGROUND OF THE TOPIC..................................................................................................3
LINK TO THEORIES.....................................................................................................................3
EXAMPLE SOLUTIONS TO THE ISSUE FROM REAL COMPANIES....................................4
SOULTIONS TO THE ISSUES......................................................................................................4
Q&A................................................................................................................................................5
WHAT WENT WELL IN THE PRESENTATION AND WHY....................................................5
What improvements need to be made according to the Feedback...................................................6
What actions will you take to make suggested improvements........................................................6
REFERENCES................................................................................................................................8

During the pandemic online methods of communication were the best ways in which the
business could have communicated (Fernández-Díaz, Iglesias-Sánchez and Jambrino-
Maldonado, 2020).
WEBER'S CLASSIC ORGANIZATIONAL THEORY

This is a theory of organizational communication which is considered to be the pioneer of
the organizational practices. It is theory which states that the organizational structure gives
meaning to the communication process for clearly defining the roles and responsibilities to its
employees with the help of communication regardless of their organizational structure. During
the pandemic the communication between the employees had to face issues which impacted the
organization as they were not able to transfer the roles and responsibilities employees (Kearns
and Kearns, 2020).
TOMPKINS AND CHENEY'S ORGANIZATIONAL CONTROL THEORY
This is the theory which explains the organizational control as an extension of this
communication theory for the application of the organizations which is moves past the
bureaucratic mode and are yet to be totally amorphous. In this theory the control has been
determined with the exercise of power in the simple, technical and concentrative. The control in
an organization can be made only with the help of communication which has been affected due
to the pandemic.
DEETZ'S MANAGERIALISM THEORY
It can be said that the highlight of this theory is about the ways in which it is able to
posits a view of organization into the account. It can be seen as the democratic aspirations of the
people for the power centres in the organization. This theory success that the communication is
very important for the control and during the pandemic this communication faced issues which
reduced the control of the organization in its operations (Pollett and Rivers, 2020).

The historic opportunity for the business to overcome the stigma of mental and emotional health
issues which were present due to the Covid-19 was the feeling of the isolation and shame which
got attached to the loss of jobs and other employment casualties (Zeemering, 2021). It can be
said that he effectiveness of the organizational reliability was to bolster the reputation of the time
which helped in the continuation of maintaining the trust and focus from the public. The clarity
of the inspiration of the communication of the central to make it a steady phase of success for
moving with the decision of strategic change.

Keeping up with the crisis communication strategy – For being effective in the
communication it is very important for the organization to have effective communication
strategy in the pandemic with the help of rules and regulations.
Personalizing communication – Personalization of the communication would be very helpful
for the business in managing the different circumstances which are being developed.
Showing care – By showing care in the short term of the crisis that was this pandemic the
organization was able to develop sympathy in both customers and the employees.

The management of the organization can be said to be the development of the business which is
to focus on the ways in how the operations of the organization can be improved during the crisis.
There has been studies which suggests that the business would have been effective in its
performance if it had been able to introduce new forms of leadership style during the pandemic
(Zeng and et.al., 2020).

The most effective operations in this business would be to make sure that the business would be
able to see through the crisis without losing its employees (Communications get personal: How
leaders can engage employees during a return to work, 2020). Thus, introduction of fun
activities is also very important for effective communication.
Zeemering, E.S., 2021. Functional fragmentation in city hall and Twitter communication during
the COVID-19 Pandemic: Evidence from Atlanta, San Francisco, and Washington,
DC. Government Information Quarterly. 38(1). p.101539.
Zeng, M.L., Hong, Y., Clunis, J., He, S. and Coladangelo, L.P., 2020. Implications of knowledge
organization systems for health information exchange and communication during the COVID-19
pandemic. Data and Information Management. 4(3). pp.148-170.
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Communications get personal: How leaders can engage employees during a return to work,
2020[Online]. Available through: <https://www.mckinsey.com/business-functions/people-and-
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employees-during-a-return-to-work>