Communication Barrier Analysis: Business Development Assignment

This assignment delves into the multifaceted realm of communication barriers, providing a comprehensive analysis of various factors that impede effective communication. The first part of the assignment focuses on a journal analysis, exploring the conceptual framework of communication and examining different types of noise, including physical, physiological, psychological, and semantic noise. It further investigates filters and barriers, such as information loss, redundancy, communicative focus, information gap principles, and information overload. The analysis also highlights the importance of active listening and emotional intelligence in fostering effective communication. The second part of the assignment transitions to crosscutting issues, specifically addressing management information systems and their strategic business objectives, the correlation between organizations, information systems, and business processes, and IT infrastructure services. The student demonstrates an understanding of how information systems contribute to organizational success by providing relevant information and facilitating efficient processes. This assignment provides a strong foundation in understanding and overcoming communication obstacles in a business context.

Running Head: COMMUNICATION BARRIER
Communication Barrier
Name of the Student:
Name of the University:
Author Note:

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PART ONE: JOURNAL ANALYSIS
1. Communication Barrier
1.1. Conceptual Framework
Communication is considered to be the integral part of the living creature in the earth.
Communication enables them to communicate with each other so that they can understand
the feeling and emotion of the other living creatures. The data and information from one
person to the other is also transfer with the help of the communication between them. These
is essential so as to maintain a good relationship in the process. The communication
comprises of the verbal, signal or written communication, which enable them to communicate
with one another in an effective way possible (Luckett et al. 2013).
There are different types of communication, which can be look after in the process
and they are namely: verbal communication; non-verbal communication; written
communication and visual communication.
The verbal communication mainly depends on the words so as to convey the message
between the two or more person. In the verbal communication, there are three types of
communication and they are: intra personal communication; inter personal communication;
small communication and public communication (Beaulieu, Sarker and Sarker 2015).
The non-verbal communication comprises of the communication that is being done
without the help of the words or sounds. These type of communication mainly done with the
help of the signals or drawings or through facial expression.
In the written communication, the message is being passed from one person to the
other with the help of the written document. The documents can be e-mail, reports, article or
any other mean so that the effectiveness can be achieved in the process.

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In case of the visual communication, the communication is being done with the help
of the pictures or videos. The posters or banners are also considered in the visual
communication as this enables one person to communicate with the other person or persons
(Campbell et al. 2016).
These are the few concepts that need to be kept in mind while doing the
communication within the two person and these will help them to convey the message in an
effective way possible.
1.2. Types of Noise
Physical Noise
Physical noise is considered to be the external noise that affects the speakers as well
as the listeners in the process. This type of noise are mainly hampering the physical
transmission of the signal or the message that speaker is sending to the listeners (Zou et al.
2015). These is important to understand that the physical noise can be eliminated in the
communication process.
For example: While partying with my friend in the club, the communication is
affected with the external noise that are generated in the party. These type of noise can be
eliminated in the process and an effective communication can be established between me and
my friend when we move out of the club.
Physiological Noise
Physiological noise interferes in the communication process when the receiver is not
in a proper state of both physically and mentally. These can take place when the receiver is
physically disable in the process (Jamir, Nongkynrih and Gupta 2014). These need to be
understand so that proper measures can be taken in the process so that the communication can
be done in an effective way possible.

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For example: While travelling it has been observed by me a person possess the
inability to remember things then the effective communication cannot be done in the process
as that person might forget what he/she want to convey in the process. Therefore, proper
precaution should be taken in the process so that they can communicate in an effective way
possible.
Psychological Noise
Psychological noise arises when there is preconceived notion that is there in a
conversation that is being taking place between two persons. This type of noise creates a
barrier between the two person most of the time and it is hard to overcome in the process
(Dzhambov and Dimitrova 2014). These need to be eliminated from the conversation so that
the persons can open up in the process.
For example: When I am taking to my professor sometime, I cannot open up with the
professor during a conversation. These happens due to the psychological noise what the other
person might think. These do not let me to speak out what I am feeling.
Semantic Noise
This type of noise being created by the sender who is sending the message to the
receiver. Semantic noise is mainly occurred due to the grammar or technical issues and that is
the main reason a disruption occurs in the process (Gibson, Bergen and Piantadosi 2013).
These need to be understand by the sender so that an effective communication can establish
in the process.
For example: Once I am talking to my friend over cellphone when we felt the noise
that happens in the signal as the weather was cloudy. These can be considered to be a
semantic noise that is taking place in the process. There was disturbance in the conversation
due to the semantic noise that took place in the process.

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1.3. Filters and Barriers in Communication
Noise
Noise is considered to be the influences or interruption that are taking place in the
conversation that are taking place between two persons. These create a miscommunication
between the persons. There are different types of noise that can occur in a conversation and
that need to be eliminated so that an effective communication can take place in the process
(Smilkov et al. 2017). The different types of communication are: psychological noise,
environmental/physiological noise, physical noise and semantic noise. These need to be
remove so that conversation can took place in the process and effectiveness can take place in
the conversation. Hence, the person needs to look after the noise and eliminate them in the
communication process (Lyon 2013).
Information Loss
Information loss is considered to be the data that is being loss in the process. These
data can be loss due to the digital obsolescence or lossy compression that is being done by the
company. These is a critical thing that need to be look after by the individual or the person as
this might create trouble for that person (Unruh and Wald 2017). Therefore, it is essential for
the individual or the company look after the process so that data are not loss in the process.
For example: In past, I have faced information loss as my important data is being
shared with the education loan company digitally and that can be considered to be an
information loss. These need to be stop so that the critical information of an individual cannot
be shared with the other person.
Redundancy
Data redundancy is considered to be the condition in which one particular piece of
data is being stored in two different places of the database. These will help the company or

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the individual to retrieve the data if one is loss in the process. These is helpful for the
company or the individual in the process (Horn 2013).
For example: I have loss some of the important data once during the school days
while doing some work and that information was critical for me at that point of time. The
data redundancy enables me to retrieve the data which I have saved in the different file as
well intentionally. Therefore, it can be said that the data redundancy helps the company or
individual in difficult situation as well.
Communicative Focus
Communicative focus mainly deals with the communicative language teaching which
enables the teaching approach to communicate in an effective way possible. This approach is
mainly adopted in the 70’s so that the communication can become easier in the process and
effectiveness can be maintained and real-life communication can take place so that it can help
the others in the process (Savignon 2018).
For example: During my school days, my teachers use to teach us by using the real-
life examples, which makes the learning much easier for us in the process and the teacher can
also communicate with us in an effective way possible. Therefore, it can be said that the
communicative focus is a good way to communicate with the other person in the process.
Information Gap Principle
The information gap is considered to be the gap that are there during the
communication that are taking place in the process. The information that are being shared in
the process are known by few of the people and the others are unaware of the information.
This type of conversation is considered to be the information gap that is taking place in the
process (Soleimani, Zare and Abbasi 2014).

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For example: In recent past, there were few friends who are talking on a specific topic
in front of me and I am unaware of the context in which they are conversation is taking place,
this can be considered to be the information gap that is taking place between me and my
friends in the process.
Information Overloaded
When there are an overload of the information and the people is unable to make the
decision in the process, then it is said to be the information overloaded in the process. These
need to be eliminated in the process so that they can make the decision which is effective as
well as helpful for them to achieve their target and goals in the process (Rodriguez, Gummadi
and Schoelkopf 2014).
For example: Few days ago, I was searching for the information in the internet
regarding a disease and there is information which are correct and there is information which
are misleading in the process. These made me confused which source to rely on and what
decision need to be taken in the process.
1.4. Active Listening and Emotional Intelligence
Active listening is considered to be important in home as well as in the social
gathering as it helps the person to showcase their interest in the process. Therefore, to show
the interest a person needs to be an active listener in the process and help them to understand
the problem or happiness other person is facing in their life (Kelly and Kaminskienė 2016).
For example: Once I was invited to my friend’s house and his father started talking
with the me in different aspects of life. Then I started active listening in the process, which
enable me to showcase my interest in the topic that his father is talking about during the
conversation.

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Emotional intelligence is considered to be the ability that the individual possesses so
that they can recognize their own emotion in the process. These enables the person to deal
with the other persons as well who are in distress. These can be achieved if the other person
is a good listener and listen what the other person is trying to express in the conversation
(Choi, Song and Oh 2015).
For example: The psychiatrist is the good listener and deals with the emotional
intelligence to treat the person who are consulting them to gain the mental peace in the
process. These is important for them so that they can help the people who are consulting them
and is in distress.
PART TWO: CROSSCUTTING ISSUES
2. Managing Information System
2.1. Strategic Business
In information system improving community relation is not considered to be the six
strategies as it mainly focuses on the community of individuals and the business possess a
separate entity in the market. Therefore, this is the one of the reasons why improving
community relations are not counted in the business objective of the information system. The
main objective of the information system is to provide the specific information to the users
irrespective of the context that are there in the information (Noe et al. 2018).
2.2. Correlation
There is correlation that are there between the organization, information system and
business processes as the information system provides information to the organization. The
information which are necessary for the organization to continue the business processes that
they are doing in the marketplace. Therefore, it can be noted that all the three factors are
interrelated with each other so that the business can earn profit from the market and help

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them to grow in the process (Zur Muehlen and Recker 2013). These helps the company to
take the vital decision in the market and enhance their position in the marketplace and to
attract the consumers in the process.
2.3. IT Infrastructure Services
IT infrastructure services are mainly telecommunication service along with that data
service, voice and video connectivity. These are essential services except the physical devise
and software application that the IT infrastructure mainly provides to the customers in the
market. These will help the company to expand in the market and to lure the customers in the
process so that they can expand in the market and can earn profit in the process (Marrone et
al. 2013). These will help the company to generate revenue from the market as well and
enable them to expand.
2.4. International Information System Architecture
As the world is becoming technologically advance with every passing day the
international information system architecture is also changing in the process. There are five
steps that need to be followed in the development of the information system and they are
mainly: planning and designing phase; operational analysis phase along with that requirement
analysis phase; function analysis phase and physical synthesis phase (Gunawan and Surendro
2014). These are essential factor for the architecture of the international information system
that are developing by the company so that they can expand in the marketplace. Hence, this
are essential for the growth of the company in the market and to lure the customers in the
process to gain popularity in the market.
2.5. Corporate Strategy
The company use the game theory which provide them with the advantage in the
market and enable them to design a product which is unique and helped the Apple Airpods to

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be different from that of the competitors in the market. These is an essential corporate
strategy that the company took in the process and help them to attract the customers from the
market. Therefore, it can be said that it is the corporate strategy that make the company
different form the others (Diderich 2020).
2.6. HRM
As the world is changing in the market therefore the demand for the HRM is
increasing and in the future the demand will be high for an effective HRM in the business
organization as the supply is considerably low in the market. To retain the employees, society
and the customers HRM is crucial for the company in the growth process and help them to
achieve the success in the marketplace (Polyzos 2015). These will help them to expand in the
market and to achieve the success in the process.

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