Communication and Media - Media Portfolio

This media portfolio consists of five pieces of material, which includes TV commercial advertisement, one current affair item published on the newspaper, newspaper advertisement, entertainment news, and magazine advertisement. The portfolio analyzes the impact of advertisements on society and their target audience.

Running Head: Communication and Media 0
Communication and Media
Media Portfolio
Student Name:
1/11/2019

Communication and Media 1
INTRODUCTION:
Advertisement is made to influence the audience and attract them by reflection of the pop
culture and society trends. This is a media portfolio consisting of five piece of material, which
includes TV commercial advertisement, one current affair item published on the newspaper,
newspaper advertisement, entertainment news, and magazine advertisement.
Advertising:
Dove is a beauty company, which is created on the year 2016, advertising about what
beauty really means to a women and publishing this advertisement on Australian TV commercial
(Dove, 2018). This is a beauty Company launching its new product in the market, promoting
natural beauty, and promoting natural skin for positive self-esteem values in them. The
advertisement has a wide range of target audience from the age group of 14-50 and mostly this
product targets the women of the country. Many teenage girls daily deal with body shamming,
and the body image of this advertisement is this TV commercial focused on body image issues
and with the aim to develop self-esteem in women about their body. Dove broke stereotypes of
traditional beauty standards as this product has always portrayed women is beautiful in every
shape, color or size. This product has an effective communicational behavior towards the society.
Dove has featured real women in one of the advertisement to display the pleasure of beauty in
natural skin, shape or size.
Dove. (2018). “I’m Fine”. Retrieved january 11, 2019, from You Tube:
https://www.youtube.com/user/doveau

Communication and Media 2
Current affair published on newspaper:
“The Advertiser” is a popular newspaper published in Australia. The headline that was
breaking news published in the newspaper was “a Tasmanian cop charged with child sex
offence”. The evidence of the agenda was to punish the police officer as being of 42 years old
was charged for abusing a child. The media framing of the news article was that he was
suspended from his duty after abusing a child (Press, 2019). According to the report published in
the newspaper, he was in a sexual relationship with a young girl from 1996-98 before joining the
police force. This news was reflection of the society, as now a days a women are not safe
anywhere. This is the reality of the society, where a young girl is not safe anywhere.
Press, A. A. (2019, january 11). The Advertiser. Retrieved january 11, 2019, from Tas cop
charged with child sex offence: https://www.adelaidenow.com.au/news/breaking-
news/tas-cop-charged-with-child-sex-offence/news-story/
d6fcbf2f8f0ab28c665a26542792697a
Newspaper advertisement:
“ABC” newspaper published an advertisement that had the agenda setting of selling a
former mill town in West Australia. This advertisement’s objective was to put southwest region
of West Australia for auction with bidding starting from million dollars. This advertisement had
non-verbal communication with audience and was published in the newspaper. The headline
stated “Yours for a million-entire WA town up for sale” (ABC, 2018). This advertisement had
the target audience of rich people, as this is an auction advertisement. This advertisement has a
positive impact on the society for, as the people are interested to buy properties in good deal.

Communication and Media 3
ABC. (2018, november 9). ABC. Retrieved january 11, 2019, from Yours for a million-entire
WA town up for sale: https://www.abc.net.au/news/2018-11-09/10477746
Magazine article:
“The monthly” is a magazine published in Australia based on lifestyle and news. This
magazine published an article “Saving Ningaloo again”. This article had evidence of the agenda
setting that western Australian’s World Heritage site is not protected anymore (Winton, 2018-
19). The target of the magazine is wide as it is lifestyle magazine with common news, beauty and
culture. It attracts more women as their prime audience. Therefore, this magazine is social media
and reaches maximum audience. The objectivity of the article was to save Ningaloo Reef as that
is the home of 400 species of fish and people are polluting the reef.
Winton, T. (2018-19). Saving Ningaloo again. Retrieved january 11, 2019, from The Monthly:
https://www.themonthly.com.au/issue/2018/december/1543582800/tim-winton/
saving-ningaloo-again
Magazine advertisement:
“Style” magazine is a beauty, fashion and lifestyle publishing in Australia. This magazine
published an advertisement about “Australian Beauty Brand” this advertisement had best beauty
brands including Bhave, Grown Alchemeist, Jurlique, Mor, Becca, Edible Beauty, Alpha-H,
Lipstick Queen, Mecca Cosmetica, Kit Cosmetic and Cherry Blooms. These were top beauty
products advertised in the magazine. This magazine has a wide audience range of women of
every age group especially the youth. This advertisement’s objective was to promote best beauty
brands (Best, 2016). This advertisement has a positive impact on the society, women believe in

Communication and Media 4
maintaining themselves with cosmetics and this advertisement gives a major goal to apply those
beauty products.
Best, E. (2016, january 21). Australian Beauty Brands You Need RIGHT Now. Retrieved january
11, 2019, from Style media: https://stylemagazines.com.au/beauty/best-australian-
beauty-brands/
Conclusion:
From this media portfolio, we conclude that the advertisements are essential to reach
wide range of audience. All the five piece of material from TV commercial, current affair
publishing on newspaper, newspaper advertisement, magazine advertisement and magazine
article is analyzed effectively.