Communication Assessment 2: BSB42415 Certificate IV Marketing

This document provides a comprehensive solution to the Communication Assessment 2 assignment for the BSB42415 Certificate IV in Marketing and Communication course. The assignment focuses on the core unit BSBCRT401, which requires students to articulate, present, and debate ideas. The solution addresses three key questions: analyzing ideas for communication, provoking a response and reaction, and debating and discussing ideas. Each question is thoroughly answered, with detailed explanations on distilling key themes, reflecting on communication methods, identifying enabling skills, using storytelling, creating innovative approaches, taking risks, presenting substantiated positions, being open to critical analysis, generating new ideas, responding with confidence, and appraising the views of others. The document also includes a list of cited references to support the arguments presented. This assignment helps students learn effective communication strategies for marketing and communication purposes.

Communication
Assessment -2
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Date:
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Communication
Question 1:
When analyzing ideas for communication to others, why should you:
a. Distil key themes, messages and positions to aid in clarity of thought and presentation
The key theme for analyzing ideas for communication should be prepared in advance and it
should be composed of creation, innovation and development to provide what actually you
want to communicate and convey. The message helps in getting towards the requirement of
theme such as development of new and innovative product. Position helps in showing the
clear picture of current situation as well as that of future. (Park, 2010).
b. Reflect on different ways of communicating ideas for different purposes and to
different people
It is vital to have clear understanding of who your audiences are before communicating the
ideas. Generally, there exist different kinds of people like team members, clients, or business
executives. Similarly there exist various kinds of places where communication takes place
such as group presentation, team meeting where one-to one discussion happens, etc.
Communication can either be done in writing, verbally or visually depending on the purpose
and individual.
c. Identify the enabling skills and attributes of individuals who can effectively participate
in discussions about ideas?
There may be different kinds of skills and attributes of individual which can be enabled for
active participation such as sociable nature, excellent listening or verbal skills, open-
mindedness, positive thinking and empathy for another individual or situation. (Barresi,
2012). There can also be some knowledge like ability to make drawing as well as
presentations for effective participation.
Question 2:
When provoking a response and a reaction, why should you:
a. Explore and use different techniques to engage, fascinate and involve others in the
process of communication and exchange
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There are various methods through which group can be engaged in effective
communication and exchange of ideas in a free-flow such as multimedia presentations,
storytelling, viral marketing, blogging and photography. The use of these techniques and
exploring the same can help in maximizing the participation as well as interest of the
audience.
b. Explore the ways that storytelling can be used to communicate ideas
Storytelling is an effective way of communicating an idea as it is the common human
tendency to convert their ideas to same as existing situation. By storytelling, the listener
gets into deeper thoughts and completely gets into it which helps in easy understanding
and easy way of communicating ideas. (Ertem Eray, 2018).
c. Create innovative approaches to different communication challenges
The most innovative approach is making the audience provide their feedback while
communicating, as it clearly helps in identification of what audience has understood
about the ideas communicated. Various types of technology can be used in order to face
the communication challenges.
d. Be Prepared to take risks in the way ideas are presented
Taking risk is an important factor and it is vital to be prepared for the same. The ideas
provoked or reacted might result into positive or negative outcome. But it is important to
share and convey your ideas as no one knows which idea is the best. (Hutchinson, 2006).
e. Identify specific ways to provoke and encourage response in particular individuals
or groups
Identification can be a big advantage to the audience as it helps in knowing whether they
agree to your ideas or not. The specific methods which can be used for identifying the
same can be questioning directly, arranging various types of activities which can help in
drawing out opinions and organizing the session of Q&A which can help in ensuring
whether audience are actively participating.
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Question 3:
When debating and discussing ideas, why should you:
a. Present and argue substantiated positions on ideas
It is important to have clear understanding of how debate is done in order to present and
argue substantiated positions on ideas. The skill of debate is inclusive of proper
organization of ideas as well as proper usage of statements which are supportive to the
debate topic. (Viewpoints: an interactive forum for debates and discussions, 2016). Thus,
it is important to validate the statements and present during the debate.
b. Be open to critical analysis of own ideas and to the ideas of others
It is important to respect and listen to the viewpoint of opposition in debate before
making any statement. The discussion in debate provides an opportunity for looking at
various viewpoints and critical analysis will help in bringing improvements in the subject
as well as will help in taking forward the best and appropriate ideas and knowledge.
(Galletly, 2012).
c. Identify and participate in conversations that challenge and explore different
concepts and approaches and generate new ideas
While debating, active participation helps in generating new ideas as well as different
concepts are explored, as one team in debate is usually talking about the positive side of
the topic and other team usually talks about the negative side. As a result, both side of the
topic are explored with its advantages and disadvantages.
d. Respond to questions about ideas with confidence and relevant information
When debating, the major role is to be able to stand on your statement. It is important to
have strong point of idea while responding towards the questions to the opposition. The
answers should be to the point with clear explanation as well as answering it with
confidence by providing supporting statements to your ideas.
e. Reflect on and appraise the views of others, and use to refine ideas and to embrace
new ideas
The reflection and appraising of others viewpoint is also important while debating or
discussing ideas as it shows your listening and responding skills. Effective listening skills
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help in clear understanding of all the worthy ideas as well as it can be helpful for
redefining ideas with new concepts as well as innovative ideas.
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References
Barresi, J. (2012). On seeing our selves and others as persons. New Ideas in Psychology, 30(1),
pp.120-130.
Ertem Eray, T. (2018). Storytelling in Crisis Communication. Online Journal of Communication
and Media Technologies, 8(2).
Galletly, C. (2012). Debates, disputes, discussions and deliberations. Australian & New Zealand
Journal of Psychiatry, 46(10), pp.917-918.
Hutchinson, E. (2006). Provoking a response. Nature Reviews, 6(7), pp.491-491.
Park, D. (2010). Analyzing Audiences. College Composition and Communication, 37(4), p.478.
Viewpoints: an interactive forum for debates and discussions. (2016). Nature Neuroscience,
19(12), pp.1537-1537.
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