Overcoming Communication Barriers for COVID-19 Vaccination in UK

This marketing material discusses the common challenges and barriers to effective communication for COVID-19 vaccination in UK, such as physical, emotional, informational, attitudinal, and cultural barriers. Effective strategies to overcome these barriers are provided, including introducing vaccination centres in pharmacies and small hospitals, creating digital technologies and mobile applications, providing relevant data and statistics, and using different platforms to generate the need for vaccination. The importance of cultural awareness is also discussed to break down cultural barriers and promote self-confidence. References are provided.

Business Communication
Project 1 - Individual
Assessment Marketing Material
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Table of Contents
Introduction......................................................................................................................................3
Common challenges and barriers to effective communication..............................................3
Provide effective strategies for overcoming communication barriers....................................3
Importance of cultural awareness...........................................................................................4
References........................................................................................................................................5
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Introduction
Nobel coronavirus make an impact on human life and economy as well, but after its
impact life is slowly going back to normal. How so ever, the new cases are still occurring which
arise the need to get vaccinated as quickly as possible. In order to encourage the people of UK to
get vaccinated, leaflet will be design (Briciu and Briciu, 2021). Here, the barriers, its strategies
and importance of culture awareness will be discuss that help the people of UK and spread
knowledge.
Common challenges and barriers to effective communication
Physical barriers: People are not able to go everywhere for getting vaccinated as they
have no such time. They think that the test centres are so far from their places which become
inconvenient to get vaccinated.
Emotional barriers: Many of people are scared and do not trust on the vaccination
process or post-vaccination effect on the human life. Furthermore, people avoid the contact with
other people, so they did not go to the vaccination centre.
Informational barriers: The people are not aware with the major effects of vaccine or
they are not able to collect information related to how to take vaccine. So this become the barrier
and make ineffective communication in between government and people.
Attitudinal barriers: Some individual are become resistant to change as they have their
old thinking and try to remedy with home made materials. Furthermore, they feel risk to take
vaccine and get sick (Glasser and Woolwine, 2021).
Cultural barriers: Many people who are living in UK are not that confident to speak
English but most of the government information are in English. This will create the
communication gap in between the government and People of UK.
Provide effective strategies for overcoming communication barriers
 Government should introduced different strategies which are helpful for gain vaccination
centre in very pharmacy and small hospitals in UK. That will promote other people to
work effectively and manage their way of thinking to take vaccine.
 To gain the emotional barriers, each and every individual is basically helpful for create
digital technologies and gain mobile applications to solve the queries in different ways
and considering communication barriers.
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 UK government should provide relevant data or statistics that are related to related to
make information. This will improve the motivation level of individual and gain more
information about the topic (Temchenko and et.al., 2021).
 There are different platform for generate in different ways to platform for generate the
need of Covid-19. For the other management process are needed to be applied in different
business communication process.
Importance of cultural awareness
The need of cultural awareness to help in break down the culture, barriers and build the
cultural bridge to learn different factors. This will be helpful for the UK government to spread
more cultural awareness and make sure to decline the conflict in between the people of UK. This
will be helpful to promote self-confidence and feel motivated as per the need of the individual in
different formats (Glasser and Woolwine, 2021).
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References
Books & Journals
Briciu, V.A. and Briciu, A., 2021. Social Media and Organizational Communication. In
Encyclopedia of Organizational Knowledge, Administration, and Technology (pp. 2609-
2624). IGI Global.
Glasser, S. and Woolwine, D.E., 2021. Collection Development in the Field of Business
Communication: Citation Analysis Based Guidance. Collection Management, 46(2),
pp.107-124.
Temchenko, O., Shevchuk, N., Musienko, V., Borodina, N. and Drachuk, O., 2021. Business
Communication in the Context of Improving the Personnel Policy of a Modern
Organization. In SHS Web of Conferences (Vol. 100). EDP Sciences.
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