Applying Communication across a Convergence Industry

Running head: APPLYING COMMUNICATION ACROSS A CONVERGENCE INDUSTRY
Applying Communication across a Convergence Industry
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Author Note:

1APPLYING COMMUNICATION ACROSS A CONVERGENCE INDUSTRY
Table of Contents
Part A...............................................................................................................................................3
Answer 1:.........................................................................................................................................3
Answer 2:.........................................................................................................................................3
Answer 3:.........................................................................................................................................3
Answer 4(a):....................................................................................................................................3
Answer to 4(b).................................................................................................................................4
Answer to 5(a).................................................................................................................................4
Answer to 5(b).................................................................................................................................5
Answer to 6(a):................................................................................................................................5
Answer to 6(b):................................................................................................................................5
Answer to 6 (c)................................................................................................................................6
Answer to 7......................................................................................................................................6
Answer to 8 (a)................................................................................................................................6
Answer to 8(b).................................................................................................................................7
Answer to 8(c).................................................................................................................................7
Answer to 9 (a)................................................................................................................................8
Answer to 9 (b)................................................................................................................................8
Answer to 9 (c)................................................................................................................................8
Answer to 9 (d)................................................................................................................................8
Answer to 9(e).................................................................................................................................9
Answer to 10 (a)..............................................................................................................................9
Answer to 10 (b)............................................................................................................................10
Answer to 10 (c)............................................................................................................................10
Answer to 10(d).............................................................................................................................11
Answer to 10 (e)............................................................................................................................15
Answer to 10 (f).............................................................................................................................15
Answer to 11 (a)............................................................................................................................16
Answer to 11(b).............................................................................................................................16

2APPLYING COMMUNICATION ACROSS A CONVERGENCE INDUSTRY
Answer to 12..................................................................................................................................16
Answer to 13..................................................................................................................................16
Answer to 14..................................................................................................................................17
Answer to 15..................................................................................................................................17
Part B.............................................................................................................................................19
Answer to 1....................................................................................................................................19
Answer to 2....................................................................................................................................19
Answer to 3....................................................................................................................................20
Answer to 4....................................................................................................................................20
Answer to 5....................................................................................................................................20
Answer to 6....................................................................................................................................20
Answer to 7....................................................................................................................................21
Answer to 8....................................................................................................................................21
Answer to 9....................................................................................................................................21
Answer to 10(a).............................................................................................................................22
Answer to 10 (b)............................................................................................................................22
Answer to 10 (c)............................................................................................................................22
Answer to 10 (d)............................................................................................................................23
Answer to 10 (e)............................................................................................................................23
Answer to Question 11..................................................................................................................24
References:....................................................................................................................................25

3APPLYING COMMUNICATION ACROSS A CONVERGENCE INDUSTRY
Part A
Answer 1:
Convergence means moving towards a union. Technological convergence refers to the
term describing layers of abstraction that enables different technologies in interoperating
efficiently as converged system (Gauch & Blind, 2015).
Answer 2:
In siloed sectors, the departments have independent operation and each of the sectors has
separate procedure and policies. Moreover, the department works following different timelines,
procedures and policies thereby reducing decision-making power and acting as obstacle to
innovation. In convergent industry, different parts of business collaborate with the universal
procedures and universal policies (Sarstedt, Wilczynski & Melewar, 2013).
Answer 3:
The traditional siloed sectors followed their own procedures and policies that made the
act of solving problems difficult. Sales represent a siloed sector that tried to meet the client
requirements through creation of brand image. However, with convergence, the different
departments shared information and worked based on universal procedures and policies
(Dumeresque, 2014). It also helped in identification of the overlapping area and the position of
each sector in relation to the requirements of the clients.

4APPLYING COMMUNICATION ACROSS A CONVERGENCE INDUSTRY
Answer 4(a):
The benefits of convergence are as follows (Roco & Bainbridge, 2013):
Improves the experience of the callers: Recent IP based systems allows cost efficient
integration with the back end data bases thereby allowing the customers to not only check the
account balance, place request or orders and also place query regarding inventory system.
Improves the management of calls: This is done through a system driven call control.
Voice over Internet Protocol (VoIP) based system helps in bringing together information about
customers, employee and network and business application.
Improves the Employee Resource Management: Convergence helps in gathering data
from distributed network of smaller stores or offices and use it appropriately in providing the
business with new information.
Answer to 4(b)
The potential effect of integration is as follows:
Integration refers to the act of compiling together the smaller components into one single
system for functioning as one. In the context of information technology, integration represents
the results of the process with the aim of sewing together disparate and varied subsystems such
that data contained within each becomes part of larger and comprehensive system that easily and
quickly shares data whenever necessary (Orefice & Rocha, 2014). Since integration is difficult to
achieve so the common practice involves employing short term strategy, ad hoc objectives and a
slower process leading to full integration through linkage of various subsystems wherever
necessary.

5APPLYING COMMUNICATION ACROSS A CONVERGENCE INDUSTRY
Answer to 5(a)
This year I bought a new smart phone
Answer to 5(b)
Mostly, I undertook internet research before making the purchase. I also spoke to some of
my friends who already used the particular model. I purchased the product from Amazon, a e-
commerce website based in Seattle, Washington.
Answer to 6(a):
In the changes in customer need and the consumer behavior are as follows (Solomon et
al., 2014):
 There has been a shift in the device used for undertaking research about a product.
Initially activities carried out using a personal computer are done using mobile
devices such as Smartphone and tablets
 There has been a shift from the voice to the data to the video. People have
become more dependent on telephonic voice, emails and social media for meeting
needs
 Consumers preferred a shift in the content from bundled to the fragmented
through various apps that makes them more aware
Answer to 6(b):
Consumers with the convergent environment play the role of implanting newer ideas
connected to the newer culture and completely aligned with changes taking place within the
society (Belz & Binder, 2017).