Effective Communication and Intercultural Factors of Diversity in Wesfarmers

Running Head: ASSIGNMENT 2
MANAGEMENT PERSPECTIVE
Students ID:
Name of the university
Authors Note

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ASSIGNMENT 2
Table of Contents
Effective communication...........................................................................................................3
Personal SWOT Analysis...........................................................................................................5
Strengths.................................................................................................................................5
Weakness................................................................................................................................5
Opportunities..........................................................................................................................5
Threats....................................................................................................................................6
PEST Analysis...........................................................................................................................6
Political...................................................................................................................................6
Economic................................................................................................................................7
Social......................................................................................................................................7
Technological.........................................................................................................................7
Research principle......................................................................................................................8
Intercultural factors of diversity.................................................................................................9
Knowledge............................................................................................................................10
Skills.....................................................................................................................................10
Behaviour.............................................................................................................................11
Reference list............................................................................................................................12

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ASSIGNMENT 2
Effective communication
Wesfarmers is a large organisation in Australia that handles multiples forms business
operation including hoteliers, coal and supermarket. Therefore, it is evident that the
organisation may face ethical conflicts taking place in between different employees coming
from diverse backgrounds (Binder 2016). As the organisation is facing issues associated
related to conflicts between employees due to the presence of different cultural background.
Therefore, application of ethical practices such as email, conversation with the employees
and regular occurrence of corporate artefacts may help to resolve the issues taking place
within the internal environment of the organisation (Estévez et al. 2015).
Effective intercultural communication requires more than just identifying the differences
between employees. It is necessary to respect and acknowledge the way to deal with the
emerging differences. Intercultural communication within the workplace may not always be
easy as it is a showcase of miscommunication between countries and cultures (Huang and
Rundle-Thiele 2014). There are certain gateways to effective communication to solve the
issues taking place in Wesfarmers. They are:
 Written, verbal and nonverbal communication through email and feedback
 Respecting each other differences by conversing with each other
 Tolerance for ambiguous activity
 Flexibility to work under all conditions
 Willingness to see each other points of view
 Regular supervision and dissemination of the corporate artefacts within the
organisation.
The starting point of the effective communication using these gateways will be initial
growth patterns that will be used to build sustainable organisation culture thereby enabling it

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ASSIGNMENT 2
for growth and expansion of ethical culture. One of the major patterns of these artefacts will
be to infuse culture and ethics throughout the organisation by expressing it through artefacts,
email and conversation with the employees (Raina and Roebuck 2016).
In this context, internal email communication in between employees will effectively
help to solve the financial issues taking place within the workplace. In addition to this, having
a conversation with the employees will help the managers, leaders and other employees of the
organisation to understand the problem taking place in between them. Stephan and Stephan
(2017) state that there are three major types of corporate artefacts by which the organisation
will be able to express their values, ethics and culture to the employees:
Physical artefacts:
These are physical materials and environment present within the organisation such as
a piece of creative work, furniture, computer, rooms, conference resources and
communication tools (Dickie et al. 2014).
Information artefacts:
These objects are informational and computer related such as directories, regular
databases and computer applications that are required to be maintained by the organisation on
a regular basis.
Conceptual artefacts
These are objects that present in the psychological thoughts of the employees and
conceptual space of the workers such as metaphors and patterns related to cultural values and
stereotypes (Merkin et al. 2014).