Communication During a Global Pandemic and the Potential Issues
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This report covers the challenges and barriers faced by organizations during COVID in the aspect of business communication. It also covers the effective strategies which are used by many organizations for reducing communication barriers.
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INTRODUCTION Business communication is a process where different types of data are shared between employees and customers or between different levels of employees. In this process various types of methods are utilized by company for increasing the interactions between employee and customer for long time. Due to the use of good communication satisfaction level of top level management and customers are effectively maintained towards lower level employees for long time. This PPT will be prepared on the basis of analysing secondary data which includes newspapers, magazines, journals and from other sources(Brown, Robson and Charity, 2020). This report will be covered background of the chosen topic, communication theory, challenges and barriers faced by organization during COVID in the aspect of business communication. It alsocoverstheeffectivestrategieswhichisusedbymanyorganizationsforreducing communication barriers. TASK Common barriers and challenges which effects between effective communication The difficulties which is many companies during COVID pandemic are explained below- Emotional barriers –It basically refers to the atmosphere and comfort which was maintained by the firm for lower level employees. Therefore the atmosphere in work place pays crucial role in the minds of the employees in both aspect whether it is positive and negative. Due to this in COVID pandemic most of the workers believed that work from office is not a good idea for doing the job. Due to this reason management of many organizations implemented work from home facility for running the service activities effectively. Physical barriers –It refers to those barriers which impact the communication between more than one people. It includes noise which is created by various types of equipments and others. The other problem which comes under physical barrier is that travelling of customers are also increased which create negative impact on the sale of their product (Cai, Wang and Zhang, 2020). But due to COVID mostly organizations used some specific strategies for reducing physical interactions with customers. In this strategy firms mostly focused on digital platforms for increasing the sale of their product.
Interpersonal barriers –It means rising of conflict between employer and employee or employee and customers due to having different ideas and opinions. Therefore in COVID pandemic chances are easily increased for changing the habits of workers for fulfilling roles and responsibilities in their job. Because due to conflict the communication between all departmental level of employees are damaged. It leads to decrease the productivity of employees in their service activities towards consumers for long time. Perceptual barriers –It basically refer to thinking of the particular person, employees and customers towards the firm in various situations (Cheung, Pires, and Rosenberger III, 2020). It means that in COVID scenario due to implementation of lock down by the government many companies forcibly reduced their operational and service activities. The main reason for reducing their activities is to maintaining the safety of the employees and customers. But due to using this strategy their services are run in very slow manner which creates negativity in minds of consumers. Communication theories The theory which is useful for maintaining the risk in communication for long term are - Interactional communication –In this method the feedback and communication flow between receiver and sender are done with two way channel (Faludi and Gilbert, 2019). Themainpurposeofreceivingfeedbackbycompanyfromthecustomersisto determining lacks and problems in their service and product. The other important highlight of this method is it is very simple and effective in positive manner. Therefore in COVID management of many firms used this method for analysing the problems of customers in fast manner and then , according to that deliver the products in time. Linear communication –It refers to sending the message by sender to the listener and receiver in accurate and cleaner manner for better understanding. In this strategy sender is the main source for distributing all types of information effectively. But the major disadvantage in this communication is that at the time of transmitting message to customer and employees regarding their product and service, lots of interference are faced by sender in form of noise. Due to this chances are increased for decreasing the productivity of company.
Effective strategies used for reducing barriers in communication Firstly, it is necessary for TESCO management that they must providequality and safety equipmentsto workers for increasing their work efficiency in long run (Gölgeci, Karakas, and Tatoglu, 2019). It includes mask gloves and others and it is also essential for increase physical interaction with customers in the stores or at time of delivering product to users in home. In this way communication are easily enhanced at maximum level between consumer and producer without any fear of COVID. Secondly, management of TESCO must effectively implement thegovernmentsafety guidelinesin workplace area between workers for running their operational and service activities smoothly. In this way employees feels that they are safe in organization for completing the task in time according to their job. Due to using this strategy emotional barriers are also reduced effectively. Thirdly, TESCO mustprovide vaccinationdoses to all categories of employees of workers without any type of discrimination (Miller, Wiklund and Yu, 2020). Due to this positive image of the company are easily increased in front of their employees and customers. In this way potentiality and ability of workers are also increased for handling any type of difficult situations easily. The main important strategy for reducing the communication barrier is use ofdigital platformsfor engaging the employees of various departments. In context to TESCO, due to COVID management started to monitors the performance of employees through online mode or meeting on monthly basis. In this way employees intra-personal skills are effectively developed which is essential for applying new ideas at the time of serving services and products to users. Recommendation From the analysis of above information the strategy which is suggested for TESCO is that use of digital platforms effectively. Because in this method the convenience of the customers are enhanced at maximum level for availing the services and product in low time and from any location.Whenfirmusedthevarioustechnologythenthecommunicationarestrongly maintained with consumers in long term. The other important fact is that in today's time in any situation mostly consumers like to buy the product through online mode in busy time. Digital
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platforms also helps to run the services activities of firm in fast manner. Due to this positive word of mouth are effectively spread by customers towards organization for long time. Reflection on communicating during global pandemic and the potential issues From the analysis of above information I understand that in which way COVID pandemic effects the performance and service activities of organization. Because delivering best service and product to customers is a essential aspect for firm for enhancing their revenue in long term. I also understand that in which way different type of strategies are used by the organizations for tackling the difficult situations easily and also maintaining customer satisfaction level. For companyconsumer and employeeisthe mostvaluableasset for runningtheiractivities successfully and maintain effective communication at global level. In my opinion the improvement which is essential for organization and their employees are use ofupdated technology and maintain good behaviourwith employees. When firm improved all these elements then work efficiency and productivity of workers developed effectively. Due to this task, responsibilities and roles of employees are finished in time in any situation. With help of updated equipments the lower level workers easily received the accurate and reliable information about their job roles form senior level management and officer. In this way workers are able to facilitate right information to consumers about their product in long run. In final suggestion I want to say that as I mentioned abovetechnologyis highly effective action for keeping good relationship with customers for long time. Because with help of technology feedback of customers are timely received and analysed by employees. Then according to that firm will take particular actions for fixing the problems of users permanently. In this way communication with customers are properly connected internationally for long time. Positive behaviour is also important from employee side for gaining effective response from users in long period.
CONCLUSION From the evaluation of above information it is concluded that Communication plays the crucial role in aspect of business whether it is nationally or internationally. Because with help of communication firm easily understand that which type of product and services are like to buy from customers. Then according to that the product are finally developed by the firm and in this way the sale of their product are increasedat variouslocations. Due to maintaingood communication with consumers they believe that company give the solution in quick and fast manner if they face any type of problem.
REFERENCES Books and Journals Brown, D. M., Robson, A. and Charity, I., 2020. International Masters’ student perspectives of team business simulations.The International Journal of Management Education,18(3) p.100268. Cai, Y. J., Wang, Y. and Zhang, J., 2020. Enhancing e-platform business by customer service systems: a multi-methodological case study on Ali Wangwang instant message’s impacts on TaoBao.Annals of Operations Research,291(1) pp.59-81. Cheung, M. L., Pires, G. and Rosenberger III, P. J., 2020. Exploring synergetic effects of social- media communication and distribution strategy on consumer-based Brand equity.Asian Journal of Business Research,10(1) pp.126-149. Faludi, J. and Gilbert, C., 2019. Best practices for teaching green invention: Interviews on design,engineering,andbusinesseducation.JournalofCleanerProduction,234 pp.1246-1261. Gölgeci, I., Karakas, F. and Tatoglu, E., 2019. Understanding demand and supply paradoxes and their role in business-to-business firms.Industrial Marketing Management,76 pp.169- 180. Miller, D., Wiklund, J. and Yu, W., 2020. Mental health in the family business: A conceptual model and a research agenda.Entrepreneurship Theory and Practice,44(1) pp.55-80. Neamţu, D. M., Hapenciuc, C. V. and Bejinaru, R., 2019. The impact of digitalization on businesssectordevelopmentintheknowledgeeconomy.InProceedingsofthe international conference on business excellence(Vol. 13, No. 1 pp. 479-491). O'Dowd, R., 2018. From telecollaboration to virtual exchange: State-of-the-art and the role of UNICollaboration in moving forward.Research-publishing. net,1 pp.1-23. Sorour, M. K., Boadu, M. and Soobaroyen, T., 2021. The role of corporate social responsibility inorganisationalidentitycommunication,co-creationandorientation.Journalof Business Ethics,173(1). pp.89-108.
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