This assignment provides a detailed analysis of Donald Trump's presidential campaign in the 2016 US elections. It examines the unique strategies and tactics employed by the Trump camp, including the use of data-driven decision-making, social media, and the 'outsider' persona to appeal to voters. The document also discusses the controversy surrounding the campaign, including allegations of Russian interference and the impact on national security. Overall, this assignment provides a comprehensive understanding of the 2016 US presidential election and the role of political marketing in shaping public opinion.