Report on Domino’s Strategy of Communication

Added on - 21 Apr 2020

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Running head: COMMUNICATIONCommunication strategy in Domino’sName of the Student:Name of the University:Author note:
1COMMUNICATION IN DOMINO’SExecutive summaryThe purpose of this report is to analyse Domino’s strategy of communication. Therefore, theSWOT analysis gives the insights in this process. The human resource management hereanalyses the only communication need of the study. The main structure of the company dependson the effectiveness of the communication in the internal territory. The employee feedbacksystem can be suggested for the company to eliminate the identified problem. The certaininternal channels that the company has like, digital training sessions, testing, and employeecheck ins in their outlets and other unofficial group chats. The newsletters are part of officialcommunication channels and thus are effective in communicating the proper information. Thesecond task contains different strategy of communication to the external stakeholders of thecompany. The objective of the communication is also suggested. The third task outlines thefollowing communication barriers and how to eradicate them. The strategies are suggested toeliminate the problems of communication with external and internal stakeholders.
2COMMUNICATION IN DOMINO’STable of Contents1. Company’s SWOT analysis.........................................................................................................32. Impact of SWOT identified in communication and in process of business................................43. Two major internal communication needs of the business..........................................................54. Two conflicting interests and threats of the business..................................................................55. Evaluate organisation’s communication channel........................................................................66. Role of the following legal or ethical considerations in communicating with internalstakeholders in Domino’s................................................................................................................77. Strategic workplace communication strategies...........................................................................88. Communication plan....................................................................................................................8Task 2.............................................................................................................................................101. Communication objective..........................................................................................................112. The two relevant information that I want the stakeholders of the organisation to understandare..................................................................................................................................................123. Analysis of the target audience or stakeholders group..............................................................134. Evaluation of two communication tactics to get the message across the target audience andstakeholders...................................................................................................................................13Task 3.............................................................................................................................................151)To involve the staff in achieving the professional relationship in the workplace the followingprocesses are considered................................................................................................................15
3COMMUNICATION IN DOMINO’S2. Evaluation of workplace of relationships using the criteria below............................................173. Generic communication strategy to develop quality focused professional relationship toaddress the weakness.....................................................................................................................184. Developing the strategies to establish the productive working relationship by involving thestaff in............................................................................................................................................18Reference.......................................................................................................................................20
4COMMUNICATION IN DOMINO’S1. Company’s SWOT analysisThe company is in the industry of producing Pizzas and in charge of home delivery.StrengthsThe most important trait is the brand recall factor of the company. The company’saggressive marketing strategies provided them with the brand recognition in the market.Domino’s has franchises all over the world, which helps them in communicating properlyin an integrated way (Andersson, 2016).Consumers differentiates Domino’s service also in their delivery precisionHealthier alternatives given by them have become very important, as that helps them inincreasing Corporate Social Responsibilities.Efficient supply chain managementEfficient communication strategy with customerWeaknessThe major down turn of the company was in the year 2009 when the company facedcrisis in their communication strategies.Maturity of the market also affected themLow staff retention and absence of the proper training and development strategies in thehuman resource management function is also weakness of the companyOpportunitiesThe company is currently expanding internationally as well as planning to extend itsoperation in other countries too.Enhancing their services in the health conscious eatables and additives are very far-sighted decision that may reflect in their annual revenue.
5COMMUNICATION IN DOMINO’SIntegrating their channel communication among the internal and external stakeholderscan be used to their advantage (Andersson, 2016)ThreatsDirect and indirect competition from international chains like, McDonalds and KFCChange in consumers eating habits and health consciousness. (Wehrmeyer, 2017)2. Impact of SWOT identified in communication and in process of businessFrom the above analysis, it can be stated that the company has effective communicationstrategy incorporated with them. The main structure of the company depends on the effectivenessof the communication in the internal territory. To understand the impact of their communicationsystem, the structure of the company must be discussed. The company is lead by J. PatrickDoyle, the CEO of Domino’s USA (Kim, 2016).. Board of directors in the company oversees thedifferent activities. The franchises in different countries for over than 5701 cities in the world.Their rights to operate in franchises are very limited and their master franchise is publicly listed.Therefore, from the brief of the company’s governance structure it can be said that the franchisesoperate in different countries and cities with their own operational process. This operationalprocess affects their communication system. The integration of this system has influenced theirquality management issues. The challenges they faced in the year 2009 shook their root of thecommunication system and crisis management. The social media exposure of the adulteratedfood was exposed by their employees who were very upset with the companies’ policies ofhuman resource management, as identified in the threats analysis of the business. The strength ofthe business also lies in the efficiency in providing quick service. Good network in the channelsalso provides correct information flow in the company. The company maintains proper controlamong their franchises as well as the domino’s outlets in USA.
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