The assignment reflects on the author's experience in communicating with two service users, Sara and Sam, who are dementia patients. The author focused on avoiding distractions and used cognitive dissonance theory to understand the service users' feelings. Non-verbal communication played a crucial role, and the author made use of body language, tone, and pitch to gather information. The author's values and cultural factors also influenced their communication process, with an emphasis on valuing time and people. Overall, the author was successful in establishing effective communication with Sara and Sam, which enabled them to share their thoughts and feelings.