Communication Strategies and Theories in Organizational Contexts

This essay delves into the critical role of communication within organizations, emphasizing its importance for integrating internal and external stakeholders. It examines communication through the lens of various theories, including Agenda Setting Theory, Webers Classical Organization Theory, Deetz's Managerialism Theory, and the Facial Expression Theory. The essay uses the Marriott Hotels as a case study to illustrate the practical application of these theories in managing communication during events like employee meetings and customer conferences. It analyzes how these theories can be utilized to build better relationships, manage conflicts, and enhance brand value. Furthermore, the essay highlights the significance of both verbal and non-verbal communication, especially the role of facial expressions in conveying emotional states and facilitating effective interactions. The conclusion reinforces the value of these theories for achieving organizational objectives and ensuring effective communication with all stakeholders, particularly customers and employees.

COMMUNICATION IN ORGANISATIONS

INTRODUCTION
Communication in an organization is the important and its consistent effectiveness is
fundamental for seamless integration of its external and internal in to the firms. For the
organisation the most important to evaluate communication audit requirement in the firms. The
aim of these essay will be based on the two or more people communicating with each their in a
lie setting and it will be applied with the various communication theory and purpose is to
understand the communication in the organisations. The three concept which is highlighted on
the essay are, Agenda Setting Theory, Webers Classical organization theory and Deetz's
Managerialism Theory and the best is the facial expression theory.
Main Body
The event is a communicating episodes which involves important communication action
that can be meeting of employees for planning and external interaction in between people, a
customer conference to aware about the various productions and services launch by the
organizations. These are the two event which is to be introduce in the Marriott which is a leading
hotel in the United kingdom. The organisation had utilised the effective communication to
manage both the event which are important for building better relationship
Analyses and evaluation of the communication theory on the event.
There are various types of theory of communication are available to accomplish effective
outcomes for the organisations. All the theory of communication can be describe such as
follows:
Agenda Setting Theory will help to suggest that mass media firm determine what the
firm general populations consist newsworthy by deciding how much attention a new story
receive. This theory will help to set an effective meeting for the Marriott Hotels and easily
communicate by setting up an agenda in the firm for meeting with the employees.
Communication Accommodation Theory it is a theory which will evaluate the people
accommodate or adjust their communication styles to others. This modification in verbal and
non-verbal style are done with help of divergence and convergence(Okuyama and Asai, Ricoh
Co, 2016). As the divergence is utilised to highlight team to find out with the help of
organisations.
Webers Classical organization theory of fixed hierarchy will propose the powerful elixir
of the different administration in the association and the structure will be settled and the
1

correspondence procedure inside the organizations. The hypothesis proposes that it is imperative
for the organization to predefine their parts and duty and the association correspondence will be
founded on the fix structure which will evade the different clashes in the organizations.
Tompkins and Cheney's organisational control theory suggest that will recommend the which
can be control of the association in four manner by which it will decide how association carry the
power with the assistance of basic, specialized, bureaucratic and centre(Ramer, Soroca and
Doughty, Jumptap,, 2012). According to this the association will be deal with their
correspondence.
Deetz's Managerialism Theorys will be secured the settled impression of firms and
separated from the sets a perspective of the firm which will considered in key record as the well
known want of the general population and the capacity focuses in the organizations. There are
hypothesis which can be accessible for the relational of the client and representative in the
associations. That can be Politeness hypothesis is a most basic hypothesis of relational which
will decide how an individual endeavour to advance, secure and hide any hint of failure confront
when their vibe awkward or dishonourable emerge abruptly. The hypothesis proposes that how
self administration too others personalities through interfacing specifically using good manners
systems. In any case, this hypothesis recommend some suspicion which is imperative to
considered in which the individual have the diverse face that can be the negative or positive face.
The factor that impact this hypothesis, for example, social separation, power and hazard. Social
Exchanges Theory is a wide approach used to clarify and foresee the relational correspondence
and look after relationship (Farnsworth., BlackBerry, 2013). The hypothesis will propose a trade
way to deal with social relationship which same as the financial hypothesis which has been
founded on the near of prizes and cost. In any case, this hypothesis have the viable supposition in
which singular relationship are a component of contrasting focal points produce as contrasted
and the cost which achieve a few advantages.
The main purpose this theory is to management the communication in the organisation in
different situation which can be important aspect for the firm to recover the brand values or give
the effective perception of the firm in front of other customer. The more the firm will be
implement a system that has negative or positive impact on organisations. Agenda Setting
Theory will help the organisation to set an effective agenda behind the communication or the
meeting with the employees which are important assets of the firm. No matter whatever the
2

condition of the firm is there is requirement of regular communication with all the stakeholders
is the important for organisations, the customer are the another aspect which required to build an
effective relationship with the help of communication(Greenberg, 2012.). The goods and services
are the key aspect which can be deliver with the help of various process of the productions. If the
firm is not Able to communication to their stakeholder the conflict situation may be arise in front
of them which is not good for the organisation and chance of barer will affect to the brand value.
The more organisations is to be placed when the firm is to be effective which is important part of
the firm which required to take necessary decision. So these all the aspect of the firm which can
be effective when positive response.
Three theories of communication
 Physical communication - Communication is the act of conveying information to a
recipient who understands the information and provides appropriate feedback. Non-
verbal communication is also termed as physical communication. It is a form of
communication where symbols, signs and gestures are used.
 Psychological communication - Contemporary psychologists have, since World War II,
shown considerable interest in the ways in which communications occur. Behaviorists
have been prone to view communication in terms of stimulus-response relationships
between sources of communications and individuals or groups that receive them. Those
who subscribe to Freud’s analysis of group psychology and ego theory tend to regard
interactions in communication as reverberations of family group dynamics experienced
early in life.
 Facial Communication theory:A facial expression is one or more motions or positions of
the muscles beneath the skin of the face. According to one set of controversial theories,
these movements convey the emotional state of an individual to observers It is a non
verbal communication theory which can be recognition an emotional experience for the
brain the amygdala is a huge involved in the recognition procedures. The eyes are often
considered as the significant features of facial expression. Aspect such as shrinking the
ratio to be utilised to indicate whether an individual is nervous recognition procedures.
Same as in the Marriott hotel event of meeting of employees for planning and external
interaction in between people will help out the facial communication theory.
3

CONCLUSION
From the essay communication in the organisation it can be easily concluded that various
theory in the firm will help to set an action plan for to achieve organisational objectives. If the
firm wants to give impact on employees as well customer. The goods and services are the key
aspect which can be deliver with the help of various process of the productions. The Marriott
hotel will easily management their communication with the help of The modification in verbal
and non-verbal style are done with help of divergence and convergence. The most useful for the
essay it to effective understanding of communication in the organisations to deal with various
task in the organisations. Therefore, the facial communication theory it is best theory to kn ow
during the meeting of employees for planning and external interaction in between people with
the judgement of each and everything
4

REFERENCES
Books and Journals
Bouvier, H., Lecourvoisier, J. and Grosso, J., Orange SA, 2013. Device and method for
managing communication credits associated to use of services by a terminal. U.S. Patent
8,422,652.
Farnsworth, A., BlackBerry Ltd, 2013. Method and apparatus for managing communication of
compressed mode capabilities. U.S. Patent 8,355,721.
Greenberg, J., 2012. Managing behavior in organizations. Pearson Higher Ed.
Kim, S.S., Samsung Electronics Co Ltd, 2013. Method and apparatus for managing
communication history. U.S. Patent 8,600,365.
Okuyama, T. and Asai, T., Ricoh Co Ltd, 2016. Apparatus, system, and method of managing
communication, and recording medium storing communication management program. U.S.
Patent 9,432,416.
Ramer, J., Soroca, A. and Doughty, D., Jumptap Inc, 2012. Managing payment for sponsored
content presented to mobile communication facilities. U.S. Patent 8,103,545.
Ramer, J., Soroca, A. and Doughty, D., Jumptap Inc, 2013. Managing sponsored content for
delivery to mobile communication facilities. U.S. Patent 8,615,719.
Suryanarayana, L., Mandyam, G.D., Bernard, C.G., Hunter, K.E. and Raffaelli, sN., Qualcomm
Inc, 2015. Apparatus and methods for managing widgets in a wireless communication
environment. U.S. Patent 9,110,685.s
5