Communication in Professional Context2
the downtown municipal parking lot so that there is no legal inconvenience from any
side (Dury, Novelli & Stott, 2015.)
 Setting a date: The XYZ date is fixed for the event which will go on for three days.
As there is a month left for the event, enough time is generated for selling of the
tickets. Minimum four to maximum six weeks makes it enough time for arranging a
music festival.
 Tickets: For any music festival, ticket is the gateway pass to enter the event. The
ticket needs to be decided at first. These are to be made either on a home computer or
hire someone to make this using a special kind of printing paper. In this music festival
going to happen in downtown, the tickets will come with a slip off at end making it
look professional. At the front side, it will show the time, venue and date of the event
and on the back side, it will show the special attractions and social media handles of
the event along with the name of this event organizing company. The price is set to be
neutral which is not a high price for advanced purchasing (Lund & Turris, 2017.) The
system of pre booking has been arranged which means that the attendees will have to
buy the tickets online. It acts as a good way for people to get the tickets and be
committed to come on the concert.
 Advertise: The more advertisement the better is the recognition. This rule is majorly
followed in firms like event management. For this downtown music festival, the first
advertisement will be made on social media platforms like Facebook, Instagram,
Twitter and Google Ads. The news of event will not only be shared on the official
handle of the event but also on the handles of people who are associated with making
of the event. Though a public relation tea is there but then more of advertisement ad
reach makes the amount of publicity more. Apart from that, newspaper ads, hoarding
on roads, magazine ads, radio ads on downtown radio station, and tie up with malls

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